{"id":48320,"date":"2024-02-17T00:36:35","date_gmt":"2024-02-17T00:36:35","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/?p=48320"},"modified":"2024-02-28T15:02:11","modified_gmt":"2024-02-28T15:02:11","slug":"pinterest-marketing","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/pinterest-marketing\/","title":{"rendered":"Master Pinterest Marketing With This Ultimate Guide"},"content":{"rendered":"\n

Many companies use platforms like Facebook, Instagram and TikTok<\/a> for their social media marketing<\/a> campaigns. Pinterest may not even be on their radar \u2014 but it\u2019s a potential goldmine for your business.<\/p>\n\n\n\n

Pinterest is a steadily growing platform. Compared to last year, its monthly active users across the globe increased by 8% to 482 million<\/a>.<\/p>\n\n\n\n

Pinterest is also dominated by female users<\/a> \u2014 79.5% of its audience, in fact \u2014 so it\u2019s a great platform to market on if your target audience is women.<\/p>\n\n\n\n

With that in mind, let\u2019s look at the best practices for marketing on Pinterest, including how to set up a business account and advertise on it.<\/p>\n\n\n\n

Pinterest: Creativity meets conversions<\/h2>\n\n\n\n
\"Pinterest
Screenshot<\/em><\/figcaption><\/figure>\n\n\n\n

Pinterest is a digital pinboard where users can discover, collect and organize various visual content. This includes products, photography, artwork, graphic designs, videos and GIFs.<\/p>\n\n\n\n

Users can \u201cpin\u201d any such visual media, which saves it to their account, then categorize and organize their Pins in custom boards.<\/p>\n\n\n\n

People use Pinterest in a myriad of ways, such as:<\/p>\n\n\n\n