{"id":50395,"date":"2024-05-10T08:28:00","date_gmt":"2024-05-10T08:28:00","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/?p=50395"},"modified":"2024-03-04T08:56:47","modified_gmt":"2024-03-04T08:56:47","slug":"what-is-headless-ecommerce","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/what-is-headless-ecommerce\/","title":{"rendered":"Headless eCommerce: An In-Depth Guide"},"content":{"rendered":"\n

Imagine this: Your eCommerce store has maintained profitability over time, and you\u2019re gaining new customers every day. But eventually, you notice some issues.<\/p>\n\n\n\n

Maybe customers are complaining about your store lagging, or your conversion rate drops suddenly. What would be your next move?<\/p>\n\n\n\n

If you\u2019ve hit a wall while running your online store, it might be time to consider headless eCommerce to get your business back on track.<\/p>\n\n\n\n

In this guide, we\u2019ll go over what headless eCommerce is, how it differs from traditional frameworks and how it can benefit your business.<\/p>\n\n\n\n

<\/a>What is headless commerce?<\/h2>\n\n\n\n
\"Headless<\/figure>\n\n\n\n

Headless commerce is an eCommerce framework that allows you to separate your webpage\u2019s front end from the back end. This means you can modify your eCommerce store\u2019s appearance without changing how transactions are processed and vice versa.<\/p>\n\n\n\n

When you separate your front end from your back end, you can customize your eCommerce site a lot more. This framework also allows you to manage multiple storefronts (e.g., websites and apps) effortlessly, all from a single back-end system.<\/p>\n\n\n\n

Whether your main goal is to customize your digital storefront or run several stores from the same back end, headless eCommerce can enhance your website\u2019s user experience. Let\u2019s explore how it works.<\/p>\n\n\n\n

<\/a>How headless commerce works<\/h3>\n\n\n\n

Headless commerce gets its name from how the framework is structured. Since you\u2019re decoupling your front end and back end, you\u2019re removing the \u2018head\u2019 of your eCommerce store.<\/p>\n\n\n\n

These two separate structures are built with their own frameworks (e.g., React) and are then connected to each other with application programming interfaces (APIs). This API layer allows you to access your back end from multiple storefronts that each offer a unique touchpoint to your customers.<\/p>\n\n\n\n

Headless eCommerce has been around for a few years, but it didn\u2019t gain much traction until 2020, when it emerged as an eCommerce trend<\/a>. Accordingly, the average number of channels customers used to complete their buying journeys rose to 10 in 2021<\/a>, up from five in 2016.<\/p>\n\n\n\n

Since then, small businesses and large corporations alike have been using the headless architecture to deliver a more cohesive eCommerce experience to their customers.<\/p>\n\n\n\n

But while headless eCommerce offers impressive new features, it\u2019s important to recognize the benefits of a traditional eCommerce system so you can choose the best framework for your online store.<\/p>\n\n\n\n

<\/a>Headless eCommerce vs. traditional eCommerce<\/h2>\n\n\n\n

Besides headless eCommerce, you also have the option to build a traditional eCommerce store. There are several differences between headless and traditional eCommerce. Let\u2019s explore them in detail.<\/p>\n\n\n\n

<\/a>Traditional eCommerce<\/h3>\n\n\n\n

With traditional eCommerce, the front end of your store is connected to the back end. This means that changes made to the back end could<\/em> affect your store\u2019s overall appearance.<\/p>\n\n\n\n

While traditional frameworks aren\u2019t as flexible as headless eCommerce, they usually come with templates, so you can choose from different storefronts and gain access to tools such as WonderSuite\u2019s WonderCart<\/a>.<\/p>\n\n\n\n

Traditional commerce solutions are often described as monolithic, meaning your store is one giant structure. Because of this, your website has more data to load at once. This could increase page load speed, potentially costing you a lot of customers.<\/p>\n\n\n\n

According to a 2022 Portent study, websites that load in one second have a conversion rate that\u2019s three times higher<\/a> than websites that load in five seconds. As such, you need to prioritize speed. A fast website hosting provider like Bluehost<\/a> can help you optimize your website for more conversions.<\/p>\n\n\n\n

Lastly, traditional eCommerce stores are built using a centralized content management system (CMS), including WordPress<\/a> and eCommerce solutions that enable you to build an online store<\/a>. While these platforms offer less customization, your website will be ready for use in no time.<\/p>\n\n\n\n

<\/a>Headless eCommerce<\/h3>\n\n\n\n

With headless eCommerce, your store\u2019s back end is separated from its front end. While this may mean more coding languages and tech stacks if you\u2019re building your site from scratch, it also means you have more choices in terms of customization and integration. For instance, you can build some parts of your store using a CMS and integrate plugins and APIs for more flexibility.<\/p>\n\n\n\n

Because these systems are not connected, you can make changes to your front end without touching the back end. This allows you to update your store with smaller, more frequent changes.<\/p>\n\n\n\n

It also means customers don\u2019t have to load unnecessary content when shopping in your store. Instead, their browsers will only load the data they need at the moment. For example, if visitors are just exploring your store\u2019s homepage, their browsers won\u2019t load the checkout page data, boosting page load speed.<\/p>\n\n\n\n

Due to its customization capabilities, headless eCommerce enables you to deliver a consistent customer experience across different channels. This really shines when developing stores for mobile apps. While traditional eCommerce stores can\u2019t match the look of an app, headless commerce solutions can.<\/p>\n\n\n\n

Headless eCommerce allows you to integrate your store with third-party tools. These include customer relationship management (CRM) systems and other software that streamline the customer service process even during peak hours.<\/p>\n\n\n\n

A 2022 survey by Emplifi found that 53% of buyers left a brand<\/a> after a bad customer experience, while 81% said they\u2019d jump ship after two bad experiences. With headless eCommerce, you can optimize your online store for more conversions.<\/p>\n\n\n\n

<\/a>Is headless or traditional eCommerce right for your business?<\/h3>\n\n\n\n

The eCommerce framework you choose will depend on your business needs. If you plan to scale your business quickly, a headless framework makes more sense. Headless eCommerce allows you to expand your online presence into multiple channels, so you can grow your dedicated web store, sell on TikTok<\/a>, and sell on other marketplaces like Amazon or eBay, all at the same time.<\/p>\n\n\n\n

The headless eCommerce framework can also be a great fit if you\u2019re running a large store that requires frequent updates. So, if you decide to add new products, add product categories or update prices, you won\u2019t have to drastically alter your store to implement these changes.<\/p>\n\n\n\n

Conversely, if you\u2019re generating passive income<\/a> from a side hustle<\/a>, a simpler, traditional eCommerce store could make more sense to you. Traditional stores involve less effort to set up. You can install an eCommerce plugin, choose the theme you like, upload product images and set prices.<\/p>\n\n\n\n

With the traditional framework, you don\u2019t need to worry about APIs or ensure your eCommerce platform works with your CMS. Traditional eCommerce is a great fit if you\u2019re running a small-scale online store that operates on one channel, such as a website.<\/p>\n\n\n\n

If you\u2019re still not sure which option to go with, it\u2019s a good idea to consider the main benefits a headless eCommerce system offers.<\/p>\n\n\n\n

<\/a>Benefits of headless eCommerce<\/h2>\n\n\n\n

While traditional commerce is still a major player in the online business landscape, there are a lot of pros to the headless commerce approach.<\/p>\n\n\n\n

<\/a>Improved user experience<\/h3>\n\n\n\n

As discussed earlier, a headless eCommerce framework doesn\u2019t need to load up your entire shop whenever a visitor clicks a button. Instead, it loads only the sections necessary for things to work. This significantly reduces page load times and enhances user satisfaction.<\/p>\n\n\n\n

Headless commerce stores are also less cookie-cutter. You can build a store with the features and functionality you need, designing the layout to meet the unique needs of your target audience.<\/p>\n\n\n\n

<\/a>Scalability<\/h3>\n\n\n\n

With headless eCommerce, it\u2019s easier to scale your business up or down. Changes are made in small increments, so you don\u2019t have to worry about your online store crashing because you added a new product category or removed an existing one.<\/p>\n\n\n\n

In addition to your website, this format also works across several other platforms. You can build a custom store on multiple social media platforms by working with the integrations those companies offer.<\/p>\n\n\n\n

<\/a>Customization<\/h3>\n\n\n\n

Headless eCommerce offers more personalized experiences than a traditional store. You can change the layout of your store, set different rules for mobile and desktop devices, and even include multiple checkout options.<\/p>\n\n\n\n

You can also customize your store based on the channel a user is browsing from. For example, if a customer is shopping from Instagram, they\u2019ll see a slightly different version of your store than if they were on your app or your main eCommerce store.<\/p>\n\n\n\n

<\/a>Omnichannel capabilities<\/h3>\n\n\n\n

One of the main reasons so many enterprise-level organizations are excited about headless eCommerce is its ability to adapt to multiple channels. This framework allows you to build an online store that works on the web and in your app. You can even integrate your store into social media platforms.<\/p>\n\n\n\n

<\/a>Examples of headless eCommerce websites<\/h2>\n\n\n\n

While it\u2019s one thing to read about the benefits of headless eCommerce and how it works, it\u2019s another to visualize the front-end experience this framework delivers.<\/p>\n\n\n\n

Here are three examples to inspire you.<\/p>\n\n\n\n

1. Target<\/h3>\n\n\n\n
\"Target
Screenshot<\/figcaption><\/figure>\n\n\n\n

First up is Target. This American retail corporation boosts its online sales by focusing on the digital experience of its customers. It uses a headless eCommerce solution to create a consistent experience for everyone, with a similar look and organization across different platforms.<\/p>\n\n\n\n

It doesn\u2019t matter whether shoppers are on Target\u2019s main website or using the app \u2014 they\u2019ll get a similar user interface regardless.<\/p>\n\n\n\n

2. Lancome<\/h3>\n\n\n\n
\"Lancome
Screenshot<\/figcaption><\/figure>\n\n\n\n

Next up is Lancome. This French beauty company runs a simple yet elegant online store where visitors can shop luxurious skincare, makeup and fragrance. Its front-end presentation is consistent across different platforms.<\/p>\n\n\n\n

In addition to its website, Lancome uses Instagram\u2019s store features, which allows it to integrate its online store with new channels to reach more customers, regardless of which ecosystem sales come from.<\/p>\n\n\n\n

3. Staples<\/h3>\n\n\n\n
\"Staples
Screenshot<\/figcaption><\/figure>\n\n\n\n

Staples, an office and printing supply retail company, uses <\/span>headless eCommerce<\/span> to customize its offerings. While its website makes it easy to order online and browse products or store locations, its app is organized a bit differently.<\/span>

<\/p>

The homepage boasts several widgets and displays its navigational box at the center so customers can navigate with ease. Staples highlights services customers are actively searching for, including UPS shipping and passport photos.<\/span><\/p>

<\/p>

Now that you\u2019ve seen some examples of what a headless eCommerce store<\/span> looks like, let\u2019s go over how to create one. <\/span><\/p>

<\/p>

<\/a>How to create a headless eCommerce store<\/span> <\/span><\/h2>

There are several ways to go headless<\/span> with your eCommerce store<\/span>, depending on your level of experience. For this tutorial, we\u2019ll focus on how to create a headless eCommerce store using a CMS. <\/span><\/p>

<\/p>

Please note that this is different from <\/span>using a <\/span>headless CMS<\/span><\/a>. Unlike headless eCommerce<\/span>, headless CMS<\/span> means you only control the back end<\/span> of your website, and it doesn\u2019t necessarily help you with an online store.<\/span><\/span><\/p>

<\/p>

If you\u2019re ready to create a headless eCommerce store, follow these steps to get started:<\/span><\/p>

<\/p>

<\/a>1. Set up your web store<\/span><\/h3>

If you\u2019re yet to set up your web store, now\u2019s a perfect time to do it. Once you\u2019ve signed up for hosting, <\/span>registered your domain<\/a><\/span>, and started building your website, you\u2019re ready to set up a headless eCommerce platform<\/span>.<\/span><\/span><\/p>

<\/p>

Consider choosing a beginner-friendly CMS like WordPress. Powering over <\/span>43.2% of all websites<\/span><\/a>, WordPress currently ranks as the world\u2019s most popular CMS and offers all you need to create a fully functional eCommerce store.<\/span><\/span><\/p><\/p>\n\n\n\n

\"Build
Screenshot<\/figcaption><\/figure>\n\n\n\n

<\/p><\/p>\n\n\n\n

When you use WordPress, you can easily build your website with Bluehost\u2019s WonderSuite. This unique page builder lets you choose templates that align with your brand\u2019s personality. Then, you can customize your pages with WonderBlocks, designing beautiful websites effortlessly.<\/p>\n\n\n\n

<\/a>2. Choose your WordPress headless eCommerce solution<\/h3>\n\n\n\n

Next, navigate to your WordPress admin dashboard<\/a> and select which eCommerce platform you want to work with. WooCommerce and BigCommerce are two of the most popular options.<\/p>\n\n\n\n

Install WooCommerce<\/strong><\/p>\n\n\n\n

Due to its ease of use and flexibility, WooCommerce is a popular choice for beginners and experts alike. This open-source eCommerce plugin allows you to convert a regular WordPress website into a professional online store. However, it defaults to a more traditional eCommerce architecture.

Out of the box, WooCommerce works with templates, similar to other page builders. You add a product to your catalog, customize the product page and provide product information.<\/p>\n\n\n\n

In addition to the settings within the plugin, many premium WordPress themes work with WooCommerce<\/a> too. While this plugin offers advanced customization options, it still links your store\u2019s front end to its back end. You can change this by using a headless architecture, such as the WooCommerce API.<\/p>\n\n\n\n

\"Download
Screenshot<\/figcaption><\/figure>\n\n\n\n

To install WooCommerce<\/a>, go to your WordPress dashboard and visit the plugins directory. After installation, you\u2019re ready to set up your WooCommerce store.<\/p>\n\n\n\n

Install dedicated headless eCommerce plugins<\/a><\/strong><\/p>\n\n\n\n

If you\u2019re new to the headless framework, BigCommerce is an eCommerce plugin worth considering.<\/p>\n\n\n\n

BigCommerce<\/a> offers the benefits of headless commerce with the simplicity of WordPress for your front end. Simply install the plugin and connect your online store to other platforms where you want to sell products or services. These include online marketplaces (e.g., Amazon and Walmart) and social media platforms (e.g., Instagram and Facebook).<\/p>\n\n\n\n

\"BigCommerce
Screenshot<\/figcaption><\/figure>\n\n\n\n

While BigCommerce is a great option, it\u2019s missing key features like customer segmentation and product filtering. However, you can include additional eCommerce functionality in your store through third-party installations.<\/p>\n\n\n\n

Besides BigCommerce, other popular headless solutions you can work with include:<\/p>\n\n\n\n