{"id":6401,"date":"2016-01-19T19:16:18","date_gmt":"2016-01-20T02:16:18","guid":{"rendered":"http:\/\/www.bluehost.com\/blog\/?p=6401"},"modified":"2016-01-19T19:16:18","modified_gmt":"2016-01-20T02:16:18","slug":"use-periscope-grow-business","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/use-periscope-grow-business\/","title":{"rendered":"How to Use Periscope to Grow Your Business"},"content":{"rendered":"

Up Periscope! <\/span>
\nNo, we aren’t preparing for battle on the open seas. We’re talking about Twitter’s live-streaming video app for mobile devices that is making waves in the marketing world. If you haven’t heard of Periscope yet, then you\u2019ve probably been trapped on the ocean floor in a submarine for the last nine months. <\/span>
\nWhy is this app a great tool to help grow your small business? It allows you to have a more direct, personal relationship with your customers. Even if you haven’t fully launched your business yet, you can still leverage your first Periscope campaign to build your brand and attract new fans. The stellar app gives you a chance to stream live events, personalize interactive support, and hold live global press interviews. You can also engage customers with short product demos and take your Q&A sessions from bland and boring to a beautiful, brand-building customer resource.<\/span>
\nConsider this: when they launched Periscope back in March 2015, the new platform<\/span> got a million users in its first 10 days<\/span><\/a> and gained more than 10 million active users in the first five months. And the user list boasts some pretty impressive brands\u2014Doritos, Uber, Dunkin Donuts, and sports game maker Electronic Arts (EA) Sports, just to name a handful. Target <\/span>used Periscope to encourage consumer demand before a product came out, and <\/span>90% of the collection sold out in a few days<\/span>.<\/span><\/a><\/p>\n

A Quick View of the Basics<\/b><\/h4>\n

Periscope was named the <\/span>Best App of 2015<\/span><\/a> by Apple, and although there is a bit of a learning curve, you can start broadcasting a live video in a matter of minutes. How it differs from a more traditional live broadcast is that it\u2019s interactive, so <\/span>viewers are able to give you feedback by sending chats (so you can engage with viewers) and hearts (which measure your popularity). <\/span>
\nOther than that, you just <\/span>invite your followers to join you, send Tweets a few days beforehand to build excitement, and start broadcasting! You can make it a multi-channel event if you want to reach out to everyone on your marketing list or make it a private, invitation-only party. <\/span>
\nIf you’re serious about starting a Periscope campaign, first get your website optimized for mobile viewing (this <\/span>video sharing app is specifically for mobile devices)<\/span>. Then take a look at the following real-life examples of how brands put Periscope to work for them. <\/span><\/p>\n

How to Get the Most From Your Periscope Campaign<\/b><\/h4>\n

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