{"id":6743,"date":"2016-06-22T09:00:34","date_gmt":"2016-06-22T14:00:34","guid":{"rendered":"http:\/\/www.bluehost.com\/blog\/?p=6743"},"modified":"2016-06-22T09:00:34","modified_gmt":"2016-06-22T14:00:34","slug":"grow-small-business-social-media","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/grow-small-business-social-media\/","title":{"rendered":"Grow Your Small Business Through Social Media"},"content":{"rendered":"

With more than <\/span>65 percent of adults using social media <\/span><\/a>today, it\u2019s integral to the success of your small business to be actively present on Facebook\u00a0and Twitter. While social media is a great way to connect with brand advocates, many small business owners wonder which social networks they should join. To help you decide where to focus your efforts, we compiled a list of the top five social media channels and decoded how they can help you grow your business.<\/span><\/p>\n

Facebook<\/b><\/h4>\n

Facebook is the largest social media platform with more than <\/span>1.1 billion<\/span><\/a> \u00a0people using the site daily. Every business should have a Facebook brand page for fans to follow, engage with, and reference. <\/span>
\nHow to use Facebook as a small brand? <\/span><\/i>
\nFacebook is the perfect tool to help you tell your brand story. You can post videos, stories, links, and updates that will help keep your brand relevant. If you are looking to reach a wider audience, you can also use Facebook ads to capture leads.<\/span><\/p>\n

Twitter<\/b><\/h4>\n

Twitter is another popular social media platform and boasts approximately <\/span>215 million active users<\/span><\/a>. Twitter\u2019s popularity is focused on getting your message out in 140 characters or less, and is a great way to cleverly craft brand messages that will resonate with followers.<\/span>
\nHow to use Twitter as a small brand?<\/span><\/i>
\nSmall brands can use Twitter to break news, post pictures and videos, run contests, connect with fans, advertise, and grow their fan base. Another popular feature of Twitter is the hashtag. Brands can either hitch a ride on already popular hashtags or create their own branded hashtags.<\/span><\/p>\n

Pinterest<\/b><\/h4>\n

Small business owners should think of Pinterest as the world\u2019s largest bulletin board; there are more than <\/span>70 million Pinterest <\/span><\/a>users. After you set up your Pinterest profile, you can create boards that tell your brand\u2019s story and resonate with your followers.<\/span>
\nHow to use Pinterest as a small brand?<\/span><\/i>
\nPinterest is centered around using images that relate to your brand. Whenever you create and share content, remember to include a high-quality image for Pinterest. This makes it possible for you and your followers to share your content on Pinterest and will ultimately lead to more traffic to your website.<\/p>\n

LinkedIn<\/b><\/h4>\n

LinkedIn, a social platform for professionals, has more than <\/span>230 million users<\/span><\/a>. LinkedIn acts as an online resume where you can post information about yourself and your business.<\/span>
\nHow to use LinkedIn for your small business?<\/span><\/i>
\nMany small businesses will use LinkedIn as a way to build credibility. LinkedIn has a built-in blogging feature where you can post business information and solidify yourself as an industry expert. If you are looking to connect with other brands and industry professionals, then LinkedIn is for you.<\/span><\/p>\n

YouTube<\/b><\/h4>\n

With <\/span>1 billion visitors each month<\/span><\/a>, YouTube is arguably the most popular video platform on the market. Simply put, video is the most consumable type of content and a great way to grow your brand.<\/span>
\nHow to use YouTube for your small business?<\/span><\/i>
\nSmall businesses should use YouTube to create fun videos, product tutorials, educational videos, and more. The more you can get your message out with the help of video, the more opportunities your customers will have to engage with your brand.<\/span>
\nFor more ways to grow your business through social media, read \u201c<\/span>21 Tools To Help You Quit Wasting Time On Social Media<\/span><\/a>.\u201d<\/span>
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

With more than 65 percent of adults using social media today, it\u2019s integral to the success of your small business to be actively present on Facebook\u00a0and Twitter. While social media is a great way to connect with brand advocates, many small business owners wonder which social networks they should join. To help you decide where […]<\/p>\n","protected":false},"author":3,"featured_media":6747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Grow Your Small Business Through Social Media","_yoast_wpseo_metadesc":"","inline_featured_image":false,"footnotes":""},"categories":[10,16],"tags":[3314,3335,3340],"ppma_author":[590],"class_list":["post-6743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media","tag-branding","tag-small-business","tag-tips-tricks"],"acf":[],"yoast_head":"\nGrow Your Small Business Through Social Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/6743\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grow Your Small Business Through Social Media\" \/>\n<meta property=\"og:description\" content=\"With more than 65 percent of adults using social media today, it\u2019s integral to the success of your small business to be actively present on Facebook\u00a0and Twitter. 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