{"id":6785,"date":"2016-08-12T09:00:12","date_gmt":"2016-08-12T14:00:12","guid":{"rendered":"http:\/\/www.bluehost.com\/blog\/?p=6785"},"modified":"2016-08-12T09:00:12","modified_gmt":"2016-08-12T14:00:12","slug":"tips-tricks-improving-seo-wordpress-website","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/tips-tricks-improving-seo-wordpress-website\/","title":{"rendered":"10 Tips and Tricks for Improving SEO on Your WordPress Website"},"content":{"rendered":"<p><b><\/b><span style=\"font-weight: 400\">If your goal is driving organic traffic to your business website \u2014 and who isn&#8217;t thinking about that today? \u2014 you have to implement good SEO practices. The better your SEO, the higher your site will rank on the search engine results page (SERP). And the closer you get to the top of page one, the more people will find your product, service, or blog.<\/span><br \/><span style=\"font-weight: 400\">Before I provide you with tips and tricks for improving SEO on your <a href=\"https:\/\/www.bluehost.com\/wordpress\/wordpress-hosting\">WordPress<\/a> site, let\u2019s start with a quick SEO overview.<\/span><\/p>\n<h4>What&#8217;s SEO and Why Should You Care?<\/h4>\n<p><span style=\"font-weight: 400\">SEO is an acronym for \u201csearch engine optimization.\u201d Google uses a complex algorithm sequence to assess site content, page elements, tags, and site availability \u2014 among dozens of other elements \u2014 to decide which websites are most relevant to a searcher\u2019s query. If you want people to find you, you have to make sure that the Googlebot crawling the web not only finds your site but likes what it see. When Google can&#8217;t find your WordPress business site, you won&#8217;t be indexed and will have zero chance of ending up on the first page. In this case, the only way for people to find your website is if they know the <a href=\"https:\/\/www.bluehost.com\/blog\/what-is-a-url\/\">URL<\/a> or business name.<\/span><br \/><span style=\"font-weight: 400\">Fortunately, WordPress comes with built-in functionality to satisfy those bots. The platform&#8217;s features literally guide the search engine through individual posts, pages, and categories, making it simple to collect information about your enterprise \u2014 and increase your SERPs. Key <a href=\"https:\/\/www.bluehost.com\/blog\/best-seo-tools\/\">SEO tools<\/a> help you give organic searchers <\/span><i><span style=\"font-weight: 400\">and<\/span><\/i><span style=\"font-weight: 400\"> Google what they&#8217;re looking for.<\/span><\/p>\n<h4>Tips, Tricks, and Tools to Boost Your Ranking<\/h4>\n<p><b>S<\/b><b>ee what Google sees<\/b><span style=\"font-weight: 400\"> with the feature-rich plugin <\/span><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\"><span style=\"font-weight: 400\">Yoast<\/span><\/a><span style=\"font-weight: 400\">. It provides instant analytic feedback on your content so you&#8217;ll quickly discover if keyword placement follows best practices, images are properly tagged, and your posts have a favorable readability rating. It also gives you a preview to see how you\u2019ll show up in the SERPs and whether your focus keyword appears in the title, content, and meta description.<\/span><br \/><b>Optimize all your images with alt tags<\/b><span style=\"font-weight: 400\"> (you\u2019ll see this field when you upload the image file). High-quality images on your business website not only enhance customer experience, but Google considers images when indexing. Since computers only read words, make sure Google can find your photos by using keyword-rich titles. You will rank higher if you name your image \u201c<\/span><span style=\"font-weight: 400\">womens-purple-sandel<\/span><span style=\"font-weight: 400\">\u201d than if you use standard file names like \u201cIMG0002309.\u201d<\/span><br \/><b>Avoid <a href=\"https:\/\/www.bluehost.com\/blog\/what-is-duplicate-content\/\">duplicate content<\/a>.<\/b><span style=\"font-weight: 400\"> Check your site to make sure that every URL has unique content because you&#8217;ll be penalized if the same content is used more than once. For example, don\u2019t use the same product description on the pages for \u201cwomen&#8217;s shoes,\u201d \u201cwomen&#8217;s blue shoes,\u201d or \u201cwomen&#8217;s footwear.\u201d<\/span><br \/><b>Use WordPress categories strategically.<\/b><span style=\"font-weight: 400\"> Like tags, categories help you organize related posts. They also provide clues for readers about article content and make it easy for site visitors to find relevant posts on similar topics. Tags are totally optional (although we don\u2019t recommend you opt out), but categories are required in WordPress. Learn more about the <\/span><a href=\"https:\/\/en.support.wordpress.com\/posts\/categories-vs-tags\/\"><span style=\"font-weight: 400\">difference between categories and tags<\/span><\/a><span style=\"font-weight: 400\"> on this WordPress page. In keeping with the shoe theme, categories might be \u201cfootwear\u201d and \u201cwomen\u2019s shoes\u201d and tags would be \u201cblue\u201d and \u201cslip-on.\u201d<\/span><br \/><b>Create effective permalinks.<\/b> <a href=\"https:\/\/blog.dashburst.com\/url-permalink-seo-best-practices\/\"><span style=\"font-weight: 400\">Research confirms<\/span><\/a><span style=\"font-weight: 400\"> that while numbers in a post title entice readers to click through to read an article, they don&#8217;t factor into the ranking algorithm for your business website. So keep your slugs short \u2014 preferably five words or less. If you&#8217;re posting content titled \u201c10 Trending Shoe Styles for Summer,\u201d shorten your permalink to \u201ctrending-shoe-styles-for-summer.\u201d Remember to use hyphens and not underscore markings since Google considers an underscore as an extension of the word and this can confuse the bots and reduce pagerank.<\/span><br \/><b>Exploit relationships (but only in this context!). <\/b><span style=\"font-weight: 400\">It\u2019s important to build a beautiful, functional website, but you also have to manage your online relationships to stay ahead of the competition. Linking gives you that advantage. WordPress gives you out-of-the-box functionality, such as blogrolls and pingbacks, to help you establish connections. Pingbacks notify the author of an article or press release of theirs that you&#8217;ve linked to on your site. Trackbacks signal an author that you&#8217;ve mentioned her work, even if you didn&#8217;t include a direct link. It&#8217;s important to monitor theses mentions and links so you know which external content is influencing your rank. Google considers these relationships when considering how \u201cpopular\u201d your business is on the web with searchers, industry associates, and competitors.<\/span><br \/><b>Choose your <a href=\"https:\/\/www.bluehost.com\/hosting\/shared\">web hosting<\/a> partner wisely.<\/b><span style=\"font-weight: 400\"> If your business website is down, Google can&#8217;t find you, and if it can\u2019t find you, it can\u2019t index your pages. Investing in a reliable hosting service is a critical part of encouraging organic search traffic. Bluehost offers <a href=\"https:\/\/www.bluehost.com\/wordpress\">hosting plans optimized for WordPress<\/a> users.<\/span><br \/><b>Create a <a href=\"https:\/\/www.bluehost.com\/blog\/how-to-create-a-sitemap\/\">sitemap<\/a> in XML.<\/b><span style=\"font-weight: 400\"> Make it easy for Bing, Google, Yahoo, and other search engines to crawl your business pages with a <\/span><a href=\"https:\/\/www.xml-sitemaps.com\/\"><span style=\"font-weight: 400\">sitemap generator<\/span><\/a><span style=\"font-weight: 400\">. Just drop your complete URL into the text box, select the best-fit answer to three questions, and wait while the generator creates your optimized sitemap.<\/span><br \/><b>Write effective titles and meta tags.<\/b><span style=\"font-weight: 400\"> If writing effective titles and meta tags is difficult for you, you\u2019ll love the <\/span><a href=\"https:\/\/wordpress.org\/plugins\/platinum-seo-pack\/\"><span style=\"font-weight: 400\">Platinum SEO Pack<\/span><\/a><span style=\"font-weight: 400\"> plugin, which helps you optimize pages and post content for SEO. And it automatically generates meta tags to ensure that your content gets indexed by the search engines.<\/span><br \/><b>Stop keyword stuffing.<\/b><span style=\"font-weight: 400\"> Rising to the top of the organic search result pages won&#8217;t happen if your keywords don&#8217;t fit naturally within the context of your <a href=\"https:\/\/www.bluehost.com\/blog\/content-ideas-for-your-website\/\">website content<\/a>. Resist the urge to include phone numbers, geographic information, and awkward keyword strings that don&#8217;t add value to your posts. There are <a href=\"https:\/\/codecanyon.net\/category\/wordpress?term=generator%20seo%20keyword\">many keyword generation tools out there that work well with WordPress<\/a>.<\/span><span style=\"font-weight: 400\">\u00a0You can also generate highly relevant keywords from your own data, and the article walks you through that process as well.<\/span><br \/>How do you improve your SEO?<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your goal is driving organic traffic to your business website \u2014 and who isn&#8217;t thinking about that today? \u2014 you have to implement good SEO practices. The better your SEO, the higher your site will rank on the search engine results page (SERP). And the closer you get to the top of page one, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"10 Tips and Tricks for Improving SEO on Your WordPress Website","_yoast_wpseo_metadesc":"Bluehost blog offers tips and education on many topics like 10 Tips and Tricks for Improving SEO on Your WordPress Website. Learn more now.","inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"ppma_author":[590],"class_list":["post-6785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Tips and Tricks for Improving SEO on Your WordPress Website<\/title>\n<meta name=\"description\" content=\"Bluehost blog offers tips and education on many topics like 10 Tips and Tricks for Improving SEO on Your WordPress Website. 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