{"id":6806,"date":"2016-07-15T10:00:16","date_gmt":"2016-07-15T15:00:16","guid":{"rendered":"http:\/\/www.bluehost.com\/blog\/?p=6806"},"modified":"2016-07-15T10:00:16","modified_gmt":"2016-07-15T15:00:16","slug":"4-ways-anticipate-customers-experience","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/4-ways-anticipate-customers-experience\/","title":{"rendered":"How to Prepare Your Site for Visitors Who Don&#8217;t Arrive on Your Homepage"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hockey legend Wayne Gretzky once said, \u201cI skate to where the puck is going to be, not where it has been.\u201d That oft-quoted remark now borders on clich\u00e9, but small businesses can still learn a lot from The Great One if they focus on where their customers are going to be.<\/span><br \/>\n<span style=\"font-weight: 400;\">That\u2019s because customers will occasionally go places you\u2019d rather they wouldn\u2019t. For example, they may do a search that lands them on a random page within your website instead of your beautifully curated home page. They may ask social networks about you or see your business on Yelp.com. Rather than focus on the ideal route for customers to come to your website, anticipate all of the other ways they might find your business. <\/span><\/p>\n<h4><b>Review Sites<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Review sites are often ignored entry points, but they can have a massive impact on your business. If you have a solid business, you will likely have a nice distribution of reviews, with a few outliers in the mix. Negative reviews can\u2019t always be mended, but by responding to those reviews in a positive and public fashion can help potential customers see you care and are making an effort to address issues. You can\u2019t make everyone happy, but take time to regularly check your reviews online and resolve customer issues. <\/span><\/p>\n<h4><b>Google Searches<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A Google search is the beginning of many customers\u2019 experience, so it\u2019s critical to appear near the top of the results page. There is a wealth of <\/span><a href=\"http:\/\/static.googleusercontent.com\/media\/www.google.com\/en\/\/webmasters\/docs\/search-engine-optimization-starter-guide.pdf\"><span style=\"font-weight: 400;\">information from Google<\/span><\/a><span style=\"font-weight: 400;\"> on <a href=\"https:\/\/www.bluehost.com\/blog\/seo-basics\/\">search engine optimization<\/a> (SEO), but at the most basic level, businesses should claim their free <\/span><a href=\"https:\/\/www.google.com\/business\/\"><span style=\"font-weight: 400;\">business listing on Google<\/span><\/a><span style=\"font-weight: 400;\">. Not only does this assure Google can find you, it opens up opportunities for geo-targeted advertising and other location-based opportunities. <\/span><\/p>\n<h4><b>Mobile Devices<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Many customers will be researching your business on a mobile device. You\u2019ll be missing out if your site isn\u2019t responsive, meaning the site detects which type of device is being used and adjusts the display accordingly. Responsive design provides a much better customer experience, and responsive capabilities are easy to implement in many <a href=\"https:\/\/www.bluehost.com\/wordpress\/wordpress-hosting\">WordPress<\/a> themes and with other features from Bluehost. Consumers are mobile; your site should be too. \u00a0<\/span><\/p>\n<h4><b>Other Countries<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s a global marketplace, and some of your potential customers might not be fluent English speakers. Luckily, offering language support doesn\u2019t have to be complex. There are tools available from <\/span><a href=\"https:\/\/translate.google.com\/manager\/website\/\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.bablic.com\"><span style=\"font-weight: 400;\">Bablic<\/span><\/a><span style=\"font-weight: 400;\">, and others that can translate your website into multiple languages without a lot of expense or effort on your part.<\/span><br \/>\n<span style=\"font-weight: 400;\">There are countless customers scenarios, but by proactively anticipating how visitors will find your site and what they\u2019ll need, you can improve customers\u2019 experience <\/span><span style=\"font-weight: 400;\">\u2014 <\/span><span style=\"font-weight: 400;\">and, of course, your bottom line.<\/span><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hockey legend Wayne Gretzky once said, \u201cI skate to where the puck is going to be, not where it has been.\u201d That oft-quoted remark now borders on clich\u00e9, but small businesses can still learn a lot from The Great One if they focus on where their customers are going to be. That\u2019s because customers will [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"How to Prepare Your Site for Visitors Who Don't Arrive on Your Homepage","_yoast_wpseo_metadesc":"","inline_featured_image":false,"footnotes":""},"categories":[3066,1345],"tags":[3320,3322,3330,3340],"ppma_author":[590],"class_list":["post-6806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-website","tag-content","tag-conversion-rate-optimization-cro","tag-how-to-guides","tag-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Prepare Your Site for Visitors Who Don&#039;t Arrive on Your Homepage<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/6806\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Prepare Your Site for Visitors Who Don&#039;t Arrive on Your Homepage\" \/>\n<meta property=\"og:description\" content=\"Hockey legend Wayne Gretzky once said, \u201cI skate to where the puck is going to be, not where it has been.\u201d That oft-quoted remark now borders on clich\u00e9, but small businesses can still learn a lot from The Great One if they focus on where their customers are going to be. 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