{"id":7110,"date":"2016-09-09T09:00:54","date_gmt":"2016-09-09T15:00:54","guid":{"rendered":"http:\/\/www.bluehost.com\/blog\/?p=7110"},"modified":"2016-09-09T09:00:54","modified_gmt":"2016-09-09T15:00:54","slug":"5-common-typos-biting-your-brand","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/5-common-typos-biting-your-brand\/","title":{"rendered":"5 Common Typos that Are Biting Your Brand"},"content":{"rendered":"

If you\u2019ve read the punctuation-promoting best-seller <\/span>Eats, Shoots & Leaves<\/span><\/i><\/a>, you know <\/span>that joke about the misplaced comma<\/span><\/a> that morphs a panda from a hungry vegetarian into a hungry gun-slinger.<\/span>
\nBut misplaced commas can also make a joke of your brand. In a 2013 <\/span>survey<\/span><\/a>, 59 percent of people said they wouldn\u2019t use a company that has obvious typos on its website. Respondents said they couldn\u2019t trust the company to provide quality service.<\/span>
\nInversely, correct grammar does you good: <\/span>One study<\/span><\/a>, which analyzed companies\u2019 content based on grammar and style, found that organizations with higher-scored content had seen an average of 22 percent growth in Alexa rankings in the past six months. <\/span>Another analysis<\/span><\/a> of LinkedIn profiles showed that individuals with fewer grammar errors were more likely to receive promotions. <\/span>
\nThere\u2019s no doubt that good grammar pays off. Sidestep\u00a0these five common typos\u00a0to avoid spoiling your business\u2019s credibility. <\/span><\/p>\n

Under Your (or Is It You’re?) Spell<\/h4>\n

Fortunately, your spelling bee days are over. But even with the miracle of spell check, simple misspellings often sneak in. These blunders are the stuff phishing emails are made of. Never assume you know more than that squiggly red line in your word processor when it comes to tricky words. You can brush up on<\/span> common misspellings here<\/span><\/a> (and don\u2019t be disappointed if you don\u2019t remember if \u201cdisappoint\u201d has more than one p).<\/span><\/p>\n

The Apostrophe Catastrophe and Other Grammar Gripes<\/h4>\n

Like misspelling a word, grammar errors can blemish the face of your company. One of the most common grammar mistakes happens when a well-intentioned writer thinks any word that has an \u201cs\u201d added on the end also needs an apostrophe. Remember that apostrophes are only needed to show possession; words that end in \u201cs\u201d or \u201ces\u201d are simply plural: <\/span>The lawyer\u2019s case <\/span><\/i>vs.<\/span> The lawyers were exhausted. <\/span><\/i>Read more about<\/span> this and four other grammar mistakes<\/span><\/a> that make editors continually cringe.<\/span><\/p>\n

The Name Game<\/h4>\n

Nothing ticks someone off like seeing his or her name misspelled. Make it a point that every moniker on your website, every visitor badge, and every name plaque is letter perfect. You\u2019ll lose points \u2014 and possibly business \u2014 if you can\u2019t even get someone\u2019s name right. Check out this<\/span> clip of Broadway star Kristin Chenoweth<\/span><\/a> editing her parking spot sign and just try to not let it haunt you the next time you\u2019re typing someone\u2019s name.<\/span><\/p>\n

Be Persistently Consistent<\/h4>\n

People notice subtle inconsistencies. Do you capitalize titles on your website in some places and then lowercase them in other places? Is it \u201ca.m.\u201d in one paragraph but \u201cAM\u201d in the next? How about the fonts you use? Were they thrown together like a fast-food order? A large part of having a professional appearance is your attention to detail; create a company-wide style guide to combat inconsistencies and to step up your image.<\/span><\/p>\n

Forget High School English<\/h4>\n

Can\u2019t remember the difference between an adverb and an adjective? Even though your freshman English teacher might shake his head in shame, don\u2019t feel bad. This<\/span> detailed blog post<\/span><\/a> is a great refresher on punctuation and other writing terms. (No need to diagram sentences though. Like the Pythagorean Theorem, there are some things you really don\u2019t use outside of the classroom.)<\/span>
\nIf you\u2019re serious about brushing up on the basics of grammar and mechanics, there are plenty of other helpful resources online. Try the <\/span>Grammarly Handbook<\/span><\/a> or the <\/span>Grammar Girl blog and podcast<\/span><\/a>. You\u2019re sure to do your brand justice with error-free content. <\/span>
\nEmily Edmonds was the editor of a business magazine for eight years and currently teaches a college news writing course. <\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019ve read the punctuation-promoting best-seller Eats, Shoots & Leaves, you know that joke about the misplaced comma that morphs a panda from a hungry vegetarian into a hungry gun-slinger. But misplaced commas can also make a joke of your brand. In a 2013 survey, 59 percent of people said they wouldn\u2019t use a company […]<\/p>\n","protected":false},"author":18,"featured_media":7113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"5 Common Typos That Are Biting Your Brand","_yoast_wpseo_metadesc":"Misplaced commas can make a joke of your brand. 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