{"id":7123,"date":"2016-09-01T09:00:23","date_gmt":"2016-09-01T15:00:23","guid":{"rendered":"http:\/\/www.bluehost.com\/blog\/?p=7123"},"modified":"2016-09-01T09:00:23","modified_gmt":"2016-09-01T15:00:23","slug":"why-your-small-business-needs-crisis-plan","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/why-your-small-business-needs-crisis-plan\/","title":{"rendered":"In Case of Emergency: Why Your Small Business Needs a Crisis Management Plan"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Consider this a test of your emergency preparedness. <\/span><br><span style=\"font-weight: 400\">You\u2019re in the office when the floor begins to undulate. It takes you a moment to process what\u2019s happening \u2014 an earthquake \u2014 but by then the shaking has intensified. Suddenly, the lights flicker and go dark. Bookshelves and desks topple and jerk across the room. Windows shatter. What do you do next? <\/span><br><span style=\"font-weight: 400\">If you don\u2019t have an answer, it\u2019s time to get serious about preparing your small business for a workplace emergency. After all, not many of us think clearly when facing life-or-death situations. Creating a crisis management plan as part of <\/span><a href=\"https:\/\/www.ready.gov\/september\"><span style=\"font-weight: 400\">National Preparedness Month<\/span><\/a><span style=\"font-weight: 400\"> can help you, your employees, and your company survive \u2014 no matter when <\/span><a href=\"http:\/\/www.newyorker.com\/magazine\/2015\/07\/20\/the-really-big-one\"><span style=\"font-weight: 400\">the really big one<\/span><\/a><span style=\"font-weight: 400\"> strikes.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What Is a Workplace Emergency?<\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">Nobody wants to be at their desk when a disaster unfolds, but the unfortunate truth is emergencies happen without regard for time or place. A workplace emergency is defined by the <\/span><a href=\"https:\/\/www.osha.gov\/SLTC\/emergencypreparedness\/gettingstarted.html\"><span style=\"font-weight: 400\">Occupational Safety and Health Administration<\/span><\/a><span style=\"font-weight: 400\"> (OSHA) as \u201can unforeseen situation that threatens your employees, customers, or the public; disrupts or shuts down your operations; or causes physical or environmental damage.\u201d These emergencies can be natural or manmade, including:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Floods<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hurricanes<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tornadoes<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Earthquakes<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fires<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Toxic gas releases<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Chemical spills<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Radiological accidents<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Explosions<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Power outages<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Civil disturbances<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Workplace violence resulting in bodily harm and trauma<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Terrorism<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Small businesses can also experience company-specific crises. These can include the loss, illness, or serious injury of company leaders, an IT systems failure, public relations problems, or even a downturn in the financial market. A well-crafted crisis management plan can help you deal with these threats as well.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Conduct Solid Research<\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">Start with thorough research. Gather information about common risks in your industry, possible natural disasters in your area, and other relevant environmental factors.<\/span><br><span style=\"font-weight: 400\">\u201cTop management personnel need to pull together experts in various fields to identify the biggest threats in terms of a possible disaster,\u201d explains <\/span><span style=\"font-weight: 400\">Kathy Hubbell, a <\/span><span style=\"font-weight: 400\">crisis management expert and owner of consulting firm <\/span><a href=\"https:\/\/adscriptsllc.com\/\"><span style=\"font-weight: 400\">AdScripts<\/span><\/a><span style=\"font-weight: 400\">. \u201cThese experts may be employees, or they may be vendors. It helps to research examples of disasters that have happened to similar companies.\u201d<\/span><br><span style=\"font-weight: 400\">Robert D. Sollars, a 33-year <\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">veteran of the security field<\/span><\/a> <a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">w<\/span><\/a><span style=\"font-weight: 400\">i<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">t<\/span><\/a><span style=\"font-weight: 400\">h<\/span> <span style=\"font-weight: 400\">e<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">x<\/span><\/a><span style=\"font-weight: 400\">t<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">e<\/span><\/a><span style=\"font-weight: 400\">n<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">s<\/span><\/a><span style=\"font-weight: 400\">i<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">v<\/span><\/a><span style=\"font-weight: 400\">e<\/span> <span style=\"font-weight: 400\">e<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">x<\/span><\/a><span style=\"font-weight: 400\">p<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">e<\/span><\/a><span style=\"font-weight: 400\">r<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">i<\/span><\/a><span style=\"font-weight: 400\">e<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">n<\/span><\/a><span style=\"font-weight: 400\">c<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">e<\/span><\/a> <a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">w<\/span><\/a><span style=\"font-weight: 400\">r<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">i<\/span><\/a><span style=\"font-weight: 400\">t<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">i<\/span><\/a><span style=\"font-weight: 400\">n<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">g<\/span><\/a> <a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">c<\/span><\/a><span style=\"font-weight: 400\">r<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">i<\/span><\/a><span style=\"font-weight: 400\">s<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">i<\/span><\/a><span style=\"font-weight: 400\">s<\/span> <span style=\"font-weight: 400\">m<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">a<\/span><\/a><span style=\"font-weight: 400\">n<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">a<\/span><\/a><span style=\"font-weight: 400\">g<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">e<\/span><\/a><span style=\"font-weight: 400\">m<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">e<\/span><\/a><span style=\"font-weight: 400\">n<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">t<\/span><\/a> <a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">p<\/span><\/a><span style=\"font-weight: 400\">l<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">a<\/span><\/a><span style=\"font-weight: 400\">n<\/span><a href=\"https:\/\/todays-training.com\/\"><span style=\"font-weight: 400\">s<\/span><\/a><span style=\"font-weight: 400\">, recommends that \u201call levels of the company be involved in the planning process, from hourly employees to the C-suite.\u201d He recommends using focus groups and surveys to gather information from key stakeholders.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Write Your Plan Down<\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">Once you have conducted research, you need to put your plan in writing. <\/span><a href=\"https:\/\/www.osha.gov\/SLTC\/emergencypreparedness\/gettingstarted.html\"><span style=\"font-weight: 400\">OSHA recommends that you include the following<\/span><\/a> <span style=\"font-weight: 400\">basic information:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A preferred method for reporting fires and other emergencies;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">An evacuation policy and procedure;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Emergency escape procedures and route assignments, such as floor plans, workplace maps, and safe or refuge areas;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Names, titles, departments, and telephone numbers of individuals both within and outside your company to contact for additional information or explanation of duties and responsibilities under the emergency plan;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Procedures for employees who remain to perform or shut down critical operations, operate fire extinguishers, or perform other essential services that cannot be shut down for every emergency alarm before evacuating; and<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Rescue and medical duties for any workers designated to perform them.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">But that\u2019s just the beginning. <\/span><a href=\"http:\/\/www.infoentrepreneurs.org\/en\/guides\/crisis-management-and-business-continuity-planning\/#1\"><span style=\"font-weight: 400\">Info Entrepreneurs<\/span><\/a><span style=\"font-weight: 400\"> recommends adding these valuable items to your plan: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a list of the primary business functions you need to quickly get back up and running after a disaster<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">an outline of all of the&nbsp;resources you\u2019ll need to get back to business as usual<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">While you want to be detailed and organized, <\/span><span style=\"font-weight: 400\">Eden Gillott Bowe, a <\/span><span style=\"font-weight: 400\">crisis and reputation management expert at Gillott Communications, cautions against going too in depth. \u201cTh<\/span><span style=\"font-weight: 400\">e biggest mistake \u2014 besides not having a plan \u2014 is making one that&#8217;s so lengthy and boring it ends up sitting in a drawer unread,\u201d she says. \u201cThat&#8217;s not an effective crisis plan; it&#8217;s an expensive paper weight.\u201d<\/span><br><span style=\"font-weight: 400\">Because of this, it can be worthwhile to <\/span><a href=\"http:\/\/www.smallbizdaily.com\/set-crisis-management-plan-company-6-easy-steps\/\"><span style=\"font-weight: 400\">create several emergency plans<\/span><\/a><span style=\"font-weight: 400\"> for different types of crises instead of drafting up one comprehensive plan. Once the key stakeholders have signed off on the plan (or plans), distribute it to staff members. Be sure to save a digital version that can be accessed remotely.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Test Your Plan<\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">But remember: writing the plan down is only the first step. Roleplaying your plan will ensure your team knows what to do in the event of an emergency and will help you work out any possible kinks.<\/span><br><span style=\"font-weight: 400\">\u201cTesting is, without a doubt, the most overlooked portion of the crisis management pipeline,\u201d says Drew Farnsworth, an operations manager at a <\/span><a href=\"http:\/\/agiledatasites.com\"><span style=\"font-weight: 400\">disaster recovery company<\/span><\/a><span style=\"font-weight: 400\"> based outside of &nbsp;Philadelphia. \u201cWe have seen many businesses that have implemented crisis management plans only to realize when it\u2019s too late that there were key deficiencies in their processes which severely hampered their responses.\u201d<\/span><br><span style=\"font-weight: 400\">Test your policy by running emergency drills, making sure all the contact numbers work, and confirming that everyone understand their roles. <\/span><br><span style=\"font-weight: 400\">Finally, set regular intervals to review and update your crisis management plan and to do emergency prevention tasks, such as changing the batteries in your smoke detectors, checking your fire extinguishers, testing security systems, backing up your servers, and updating important passwords.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Other Tips for Crisis Preparedness<\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">Being prepared for a disaster also means supplementing your crisis management plan with additional resources. Here are some to consider:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Keep Survival Supplies at Work.<\/b> <span style=\"font-weight: 400\">Supply kits can be a literal lifesaver in the event of a natural disaster. A basic kit could include a small supply of food and water, a flashlight, a clock, a radio, an emergency blanket, a toothbrush, and toothpaste.<\/span><\/li><li><b>Get a First Aid Kit. <\/b><span style=\"font-weight: 400\">Similarly, all offices should have a first aid kit at hand. This can help address wounds until emergency services are available to provide further help.<\/span><\/li><li><b>Learn CPR. <\/b><span style=\"font-weight: 400\">Did you know that if CPR is performed within the <\/span><a href=\"http:\/\/cpr.heart.org\/AHAECC\/CPRAndECC\/AboutCPRFirstAid\/CPRFactsAndStats\/UCM_475748_CPR-Facts-and-Stats.jsp\"><span style=\"font-weight: 400\">first few minutes of cardiac arrest<\/span><\/a><span style=\"font-weight: 400\">, it can triple a person\u2019s chance of survival? Keeping your employees updated on CPR can save someone\u2019s life. <\/span><\/li><li><b>Sign up for SMS Emergency Alerts. <\/b><span style=\"font-weight: 400\">You can opt into a government service that will <\/span><a href=\"https:\/\/www.ready.gov\/alerts\"><span style=\"font-weight: 400\">alert you via text message<\/span><\/a><span style=\"font-weight: 400\"> of impending disasters.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">It takes work to plan for emergencies, but Boy Scouts, seismologists, and first responders will all tell you how important preparedness really is. When you take the time to create a crisis management plan, you can rest easy, knowing that when disaster strikes \u2014 from the annoying to the unthinkable \u2014 you\u2019ll be ready for it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consider this a test of your emergency preparedness. You\u2019re in the office when the floor begins to undulate. It takes you a moment to process what\u2019s happening \u2014 an earthquake \u2014 but by then the shaking has intensified. Suddenly, the lights flicker and go dark. Bookshelves and desks topple and jerk across the room. Windows [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"In Case of Emergency: Why Your Small Business Needs a Crisis Management Plan","_yoast_wpseo_metadesc":"Bluehost blog offers tips and education on many topics like Why Your Small Business Needs a Crisis Management Plan. Learn more now.","inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[3319,3330,3335,3340],"ppma_author":[590],"class_list":["post-7123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-compliance","tag-how-to-guides","tag-small-business","tag-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>In Case of Emergency: Why Your Small Business Needs a Crisis Management Plan<\/title>\n<meta name=\"description\" content=\"Bluehost blog offers tips and education on many topics like Why Your Small Business Needs a Crisis Management Plan. 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