{"id":7989,"date":"2017-01-18T09:00:02","date_gmt":"2017-01-18T15:00:02","guid":{"rendered":"http:\/\/www.bluehost.com\/blog\/?p=7989"},"modified":"2025-03-25T13:41:00","modified_gmt":"2025-03-25T13:41:00","slug":"beginners-guide-to-using-facebook-live","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/beginners-guide-to-using-facebook-live\/","title":{"rendered":"A Beginner&#8217;s Guide to Using Facebook Live for Marketing"},"content":{"rendered":"<p><a href=\"https:\/\/www.facebook.com\/facebookmedia\/get-started\/live\"><span style=\"font-weight: 400;\">Facebook Live <\/span><\/a><span style=\"font-weight: 400;\">combines the best of both worlds: interactive video and the world\u2019s most popular social media platform.<\/span><br \/>\n<span style=\"font-weight: 400;\">Live-streaming video isn&#8217;t new. YouTube and Periscope&#8217;s successes confirm what experts have been predicting for years now \u2014 videos drive more shares and consumer engagement than text and image content. In fact, studies show that <\/span><a href=\"http:\/\/www.slideshare.net\/AdelieStudios\/adelie-studios-top16videomarketingstatistics2016-56658453\/2-Adlie_Studios_Copyright_2016_All\"><span style=\"font-weight: 400;\">video content gets 1,200 percent more participation<\/span><\/a><span style=\"font-weight: 400;\"> compared to other types of content. Not only that, but <\/span><a href=\"https:\/\/blog.hootsuite.com\/facebook-algorithm\/\"><span style=\"font-weight: 400;\">Facebook updated their algorithm<\/span><\/a><span style=\"font-weight: 400;\"> to push live-streaming video higher up in the News Feed, which helps you capture the most exposure.<\/span><br \/>\nThis\u00a0guide to using Facebook Live will outline\u00a0why you should consider promoting your business via live-streaming and will give you\u00a0some best practices for your first video.<\/p>\n<h4>Live Streaming Is Easier Than You Think<\/h4>\n<p><a href=\"https:\/\/live.fb.com\/\"><span style=\"font-weight: 400;\">Facebook Live<\/span><\/a><span style=\"font-weight: 400;\"> is promoted as a \u201cfun, powerful way to connect with your followers and create new ones along the way.\u201d When you see organizations like the Clemson Tigers, Kate Spade, Martha Stewart, Southwest Airlines, and BuzzFeed using the technology, you know the content tool works. The team here at Bluehost even got in on the action last\u00a0year.<\/span><br \/>\n<iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fbluehost%2Fvideos%2F1273156652705948%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">While people are viewing the live-streaming video, they can react in real time, and you can respond to your audience\u2019s comments in your live video as well. This is a great way to generate massive engagement. Use Facebook live to announce a new product, conduct an interview with someone your audience finds interesting, show some \u201cbehind the scenes\u201d footage, or host a short seminar where you go over some frequently asked questions. <\/span><br \/>\n<span style=\"font-weight: 400;\">It\u2019s simple to set up and you don\u2019t need any software or special apps \u2014 just a Facebook account and your smartphone. When you are ready to go live, tap on \u201cWhat&#8217;s on your mind?\u201d at the top of your News Feed and then \u201cLive Video.\u201d Remember to write a brief description, select your audience, and then click &#8220;Go Live.&#8221; Your broadcast can last for up to thirty minutes and a countdown clock will show you how much time you have left.<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-7996\" src=\"\/blog\/wp-content\/uploads\/2016\/12\/Facebook-Live-copy.jpg\" alt=\"facebook-live-copy\" width=\"500\" height=\"319\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Image source: <\/span><\/i><a href=\"http:\/\/siliconangle.com\/blog\/2016\/03\/01\/how-to-use-facebook-live-on-android-to-livestream-your-favorite-moments\/\"><i><span style=\"font-weight: 400;\">SiliconAngle<\/span><\/i><\/a><\/p>\n<h4>Best Practices for Generating Engagement With Facebook Live<\/h4>\n<p><span style=\"font-weight: 400;\">Follow these best practices for interactive video and live-streaming feeds to ensure that you get the highest volume of shares and reactions possible. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relax, speak clearly, and keep the conversation focused on your main topic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Introduce yourself and your topic and let friends know how long your broadcast will last.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure you have a strong Internet connect and reduce background noise to ensure a positive viewing experience for viewers. If your connection drops,<\/span> <span style=\"font-weight: 400;\">move to get a better signal if you can; the app will automatically reconnect once you do.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Before you start broadcasting, write an attention-grabbing description of your event. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build interest in your live event by announcing it on your social channels beforehand.\u00a0If your small business budget allows for it, consider using <\/span><a href=\"https:\/\/www.facebook.com\/ads\/creativehub\/\"><span style=\"font-weight: 400;\">Facebook Ads<\/span><\/a><span style=\"font-weight: 400;\"> to promote your upcoming live event.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All you need to get started is a smartphone. However, there is some buzz that the social media giant may <\/span><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.recode.net\/2016\/4\/18\/11586194\/facebook-live-video-advertising-may-look-like-tv-advertising\">monetize Facebook Live.<\/a>\u00a0So<\/span><span style=\"font-weight: 400;\">\u00a0use the best A\/V equipment you have to prepare for the anticipated paid options. And start broadcasting now before you have to compete with companies with deep pockets.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use the metrics from your live feed, such as number of views, to learn what your audience wants.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use the Live feature that allows viewers to ask questions during the event. Be sure to respond to comments and questions as promptly as possible and mention the commenter by name! <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Even if you don\u2019t broadcast for the full thirty minutes, try to stay live for at least ten minutes to ensure that you capture as many viewers as possible.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Save the broadcast so your fans and followers can review the content and share with <\/span><i><span style=\"font-weight: 400;\">their<\/span><\/i><span style=\"font-weight: 400;\"> friends. Social media users are about <\/span><a href=\"http:\/\/newsroom.fb.com\/news\/2016\/02\/bringing-facebook-live-to-android-and-more-countries\/\"><span style=\"font-weight: 400;\">three times more likely to view live-streaming video<\/span><\/a><span style=\"font-weight: 400;\">, and you don&#8217;t want to alienate people who had a scheduling conflict when you were broadcasting.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make it easy for people to stay in the loop with your brand. Mention the subscribe button in the top right-hand corner at the end of your video. By subscribing, fans and followers will receive updates any time you are using Live.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always include a call to action at the end of your broadcast. Let viewers know when you plan to launch new videos and thank everyone for tuning in.<\/span><\/li>\n<\/ul>\n<h4>Wrapping It Up<\/h4>\n<p><span style=\"font-weight: 400;\">In order to create fun, powerful, engaging content, you must have a message that resonates with your audience. Nail down your message and practice a few times before the big event. Remember: live video is only one part of your overall marketing strategy. <\/span><\/p>\n<div class=\"author-box\">\n<div class=\"author-image\"><img decoding=\"async\" src=\"https:\/\/www.gravatar.com\/avatar\/4605d21859420729829077dbeeb705e8\" \/><\/div>\n<div class=\"author-info\">\n<h3>Megan Hendrickson<\/h3>\n<p>Megan Hendrickson is the content manager at Bluehost. She draws on more than a decade of editorial experience \u2014 and a stint at one of the nation\u2019s top business schools \u2014 to write about tech, small business, and marketing for the Bluehost blog.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Live combines the best of both worlds: interactive video and the world\u2019s most popular social media platform. Live-streaming video isn&#8217;t new. YouTube and Periscope&#8217;s successes confirm what experts have been predicting for years now \u2014 videos drive more shares and consumer engagement than text and image content. In fact, studies show that video content [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7995,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"A Beginner's Guide to Using Facebook Live for Marketing","_yoast_wpseo_metadesc":"This guide to using Facebook Live will outline why you should promote your small business with live-streaming and give you a list of best practices.","inline_featured_image":false,"footnotes":""},"categories":[10,16],"tags":[3314,3320,3330],"ppma_author":[590],"class_list":["post-7989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media","tag-branding","tag-content","tag-how-to-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A 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