{"id":8349,"date":"2017-02-15T10:00:27","date_gmt":"2017-02-15T17:00:27","guid":{"rendered":"http:\/\/www.bluehost.com\/blog\/?p=8349"},"modified":"2026-01-14T07:31:12","modified_gmt":"2026-01-14T07:31:12","slug":"bluehost-and-bobwp-ecommerce-podcast-join-forces","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/bluehost-and-bobwp-ecommerce-podcast-join-forces\/","title":{"rendered":"Listen Up: Bluehost and BobWP\u2019s eCommerce Podcast Join Forces"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n

E-commerce<\/span><\/i>: the very term conjures making money. But it\u2019s not always that simple to turn a profit. That\u2019s where Bob Dunn comes in with his <\/span>WP eCommerce Show<\/span><\/span><\/i> podcast<\/span><\/span><\/a>. Starting today, Bluehost is teaming up with Dunn <\/span>for six months to share tips, tricks, and advice to help listeners make money online. <\/span>

\u201cAn inordinate portion of my time has been spent seeking out sponsors for our show,\u201d Dunn says. \u201cWhen <\/span>Bluehost<\/span><\/a><\/span> offered to host both our regular show and our series for six months \u2014 a whole half of our second season \u2014 well, that was pretty amazing. It now gives me the ability to drill down to bringing my listeners the absolute best in content and guests. I have developed strong relationships with some of the people at Bluehost for a few years, which gives me an even better chance to use the resources and assets from those individuals to make our show even better.\u201d<\/span>
If you haven\u2019t tuned in before, the WP eCommerce Show podcast is all about \u2014 you guessed it \u2014 eCommerce and WordPress<\/a>. \u201cIt doesn\u2019t just include running an online store,\u201d Dunn clarifies. \u201cMy show also looks at other ways to monetize your site through various channels, services, and options.\u201d<\/span><\/p>\n\n\n\n

Click Here to Listen to Today’s Episode<\/strong><\/h4>\n\n\n\n

The WP eCommerce Show isn\u2019t Dunn\u2019s first rodeo. He had grown bored with his first podcast, WP Breakdown, so he decided to launch a fresh one. He thought about the new direction for more than eight months and realized he was already in the eCommerce space and had some experience with WooCommerce<\/a> <\/span>through his site design days and years of coaching\u00a0and training people in WordPress. Dunn started his WP eCommerce Show<\/span> in March 2016 with the goal of helping business owners grow.<\/span>
\u201cI knew the biggest challenge for online store owners, or for anyone who wanted to\u00a0monetize their site, wasn\u2019t so much the technical part of things,\u201d Dunn says. \u201cIt was the other stuff that would impact their sales and help them grow \u2014 or not: challenges with shipping, taxes,\u00a0marketing, etc. Eventually I decided to expand to cover\u00a0all eCommerce plugins<\/a> and platforms related to WordPress.\u201d<\/span><\/p>\n\n\n\n

Learning the Ropes<\/h2>\n\n\n\n

Dunn has a long history in the eCommerce world, dating back to before he started using WordPress<\/a> in 2007. Prior to that, he got his feet wet by starting a stock photography site, Northwest Hotshots. \u201cThat came and went, but I learned a lot from the experience,\u201d he says. \u201cAll the time, I wanted to get more into eCommerce, although I initially looked at it as just running an online store. When WooCommerce was released in 2011, I had already been using a lot of products from WooThemes and had built relationships with various staff in the company. The release of WooCommerce brought me more solidly into the eCommerce fold, and my interest grew as I found unique and exciting ways to use it. The rest is history.\u201d<\/span>
Being able to share his experience, Dunn says, is the most rewarding aspect of hosting a podcast. <\/span>
\u201cAnother reward is the fascinating, talented people I get to talk with,\u201d he adds. \u201cThey have been around the globe. And it\u2019s particularly fun to hear the stories of shop owners \u2014 their success and challenges.\u201d<\/span><\/p>\n\n\n\n

A Host With the Most<\/h2>\n\n\n\n

While listening to podcasts is an enjoyable pastime for most of us, it\u2019s not quite that simple for the people doing the work behind the scenes.<\/span><\/p>\n\n\n\n

\u201cTo really produce a good show, it\u2019s so much more than just having a decent microphone and finding guests,\u201d Dunn says. \u201cIt is critically important that you nail down the goal of all your hard work. Is it to help you increase your brand? Sell your services? Or do you want to monetize it through sponsorships? Whatever direction you decide to move in, it takes a tremendous amount of time and hard work.\u201d<\/span>
A common challenge is coming up with ideas for content for the show. \u201cIt has helped me greatly to have been in the eCommerce and WordPress spaces,\u201d Dunn says. \u201cI can better understand what people want to hear about and the challenges they face.\u201d <\/span>
He brainstorms ideas by working with clients he has met in the past, whether through training, coaching, or design. Other times, he reaches out to shop sellers who are looking for creative adventures.  <\/span><\/p>\n\n\n\n

Best in the Business<\/h2>\n\n\n\n

For those who are interested in building a site for their own small business, Dunn has plenty of advice. <\/span>
First, know the goal of your site. Is it your main business? Part of your brick-and-mortar store or office? Then learn about what is out there. <\/span>
\u201cIt\u2019s best to <\/span>use WordPress<\/span><\/a><\/span>,<\/span> but remember that any web platform has a learning curve and it\u2019s not as simple as \u2018build it and they will come,\u2019\u201d he says. \u201cIf you get stuck, or find yourself wallowing in the details of technology you hadn\u2019t really expected, get help, whether it\u2019s someone to guide you or someone to take over the site and build it for you instead. In the end, choose smartly and make the decision: <\/span>Do you want to tackle it yourself<\/span><\/span><\/a> or is your time better spent running your business?\u201d<\/span>
The one thing Dunn wishes everyone knew about eCommerce is to understand its expanse and possibilities. \u201cMany people, when they hear \u2018eCommerce,\u2019 think online store, whether it\u2019s the small stores or the goliath Amazon,\u201d he says. \u201cBut the pure definition for eCommerce is merely the act of selling online. That covers a lot more: selling services, affiliate marketing<\/a>, and tons of other stuff. There are many ways to <\/span>monetize all sites<\/span><\/a><\/span> and all of them fall under the umbrella of eCommerce.\u201d<\/span>
For the next six months, we\u2019ll be sharing regular updates about the podcast here on the Bluehost blog. You can subscribe to the <\/span><\/i>WP eCommerce Show <\/span>on <\/span><\/i>iTunes<\/span><\/span><\/i><\/a>, <\/span><\/i>SoundCloud<\/span><\/i><\/span>, or your favorite podcatcher.<\/span><\/i><\/p>\n\n\n\n

\n
<\/figure>
<\/div>\n
\n

Celia Shatzman<\/h3>\n

Celia Shatzman is a freelance writer<\/a><\/span> and editor based in Brooklyn, New York. She has written about everything from travel to fashion, beauty, finance, health, fitness, and entertainment.<\/p>\n<\/div>\n

 <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

E-commerce: the very term conjures making money. But it\u2019s not always that simple to turn a profit. That\u2019s where Bob Dunn comes in with his WP eCommerce Show podcast. Starting today, Bluehost is teaming up with Dunn for six months to share tips, tricks, and advice to help listeners make money online. \u201cAn inordinate portion […]<\/p>\n","protected":false},"author":22,"featured_media":8401,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Listen Up: Bluehost and BobWP\u2019s eCommerce Podcast Join Forces","_yoast_wpseo_metadesc":"Starting today, Bluehost is teaming up with the WP eCommerce Show podcast to share tips, tricks, and advice to help listeners make money online.","inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[3314,3335],"ppma_author":[620],"class_list":["post-8349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates","tag-branding","tag-small-business"],"acf":[],"yoast_head":"\nListen Up: Bluehost and BobWP\u2019s eCommerce Podcast Join Forces<\/title>\n<meta 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