{"id":8905,"date":"2017-08-16T07:38:37","date_gmt":"2017-08-16T12:38:37","guid":{"rendered":"http:\/\/www.bluehost.com\/blog\/?p=8905"},"modified":"2017-08-16T07:38:37","modified_gmt":"2017-08-16T12:38:37","slug":"branding-5-ways-to-be-more-visible-online","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/branding-5-ways-to-be-more-visible-online\/","title":{"rendered":"Branding: 5 Ways To Be More Visible Online"},"content":{"rendered":"\n

If there was any concept that rose out of the darkness and into the mainstream recently, it\u2019s the culture of branding. A few years ago, if you told someone you were \u201cbuilding a lifestyle brand,\u201d you\u2019d probably get an awkward smile in return. But, in today\u2019s blog + Instagram + Facebook + SnapChat driven world, people understand the concept of branding because it\u2019s everywhere and has become part of the daily conversation. Thanks to curated feeds where one single thought goes into every post: This is who I am, and this is what I represent, branding is critical to growing companies, and people.<\/span>
Whether you\u2019re trying to build your blog\u2019s brand<\/a><\/span> or get a business off the ground, you should keep a few things in mind. Check out our top tips to get your brand up and running\u2014and more importantly\u2014to get folks talking about what you do.<\/span>
1. Be authentic<\/b>
Your visitors are sure to look around your website trying to figure you out. If you\u2019re claiming to be a foodie, own it. Don\u2019t go on Twitter asking what brioche is if you\u2019re professing your love for pomes frites with organic truffle infused ketchup \u2013 the persona you\u2019re crafting will be compromised. You say you love food, you\u2019d better know the hottest menu items of tomorrow, while being well-versed in all of the classics, too.<\/span>
Trying to pretend you\u2019re something that you aren’t, only led to problems. If you\u2019re a passionate dog blogger, tell the world about why puppies rule the world. Leave the kitten talk to someone else. Own your unique persona.<\/span>
2<\/strong>. Consistency is key<\/b>
If you\u2019re running a baseball blog dedicated to the Chicago White Sox, don\u2019t start posting about how great the Cubs are. It doesn\u2019t work like that in baseball. Readers will come to your blog for the latest news or rumors regarding the Sox and will have little interest involving anything that doesn\u2019t directly affect the team. All of the content featured needs to keep a consistent thread: this is a baseball blog that\u2019s for White Sox fans, written by a White Sox fan.<\/span>
As a general rule, the best blogs are driven by a singular vision: this is the best place for X topic.<\/span>
3. <\/b>Who is the person you want to reach?<\/strong><\/span>
Do you know what they love? What they dislike? Who are their heroes? What brands do they engage with? These are the questions you need to ask when building out your brand.<\/p>\n\n\n\n