{"id":8913,"date":"2020-09-07T11:16:07","date_gmt":"2020-09-07T16:16:07","guid":{"rendered":"http:\/\/www.bluehost.com\/blog\/?p=8913"},"modified":"2020-09-07T11:16:07","modified_gmt":"2020-09-07T16:16:07","slug":"why-combining-shopify-and-wordpress-is-a-store-owners-dream-come-true","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/why-combining-shopify-and-wordpress-is-a-store-owners-dream-come-true\/","title":{"rendered":"Combining Shopify and WordPress is a Store Owner\u2019s Dream"},"content":{"rendered":"\n

If you have a small business or even a big one, you need to have a platform that customers love. In today\u2019s market, it\u2019s all about ease of use. If you\u2019re running an online shop, customer experience has to be at the forefront. Customers want\u00a0to complete\u00a0purchases with a\u00a0few clicks…and who\u2019s to blame them? You can order a coffee from your phone, so why can\u2019t all shopping be that simple?<\/span><\/p>\n\n\n\n

As a whole, we\u2019ve grown pretty demanding when it comes to the experience of using the Internet. Thanks to sites like Facebook, Twitter, or even Amazon, we like a clean interface that\u2019s simple to search and offers results that are exactly what we\u2019re looking for. A web store shouldn\u2019t be any different. Because these sites have set the bar, business owners need to compete. eCommerce needs to offer the same value of \u201cfind-click-buy\u201d that\u2019s so prevalent on Amazon because if not, those users will move on.
<\/span>
Think about it:<\/b> You\u2019ve got certain expectations for what you want out of the Internet, but even more so as a shopping experience. Let\u2019s say you\u2019re double-tapping away on Instagram, and you see an amazing tee shirt that you\u2019ve gotta have. Immediately, you click on the site. Snapping up this shirt should be simple. Everything is connected to your phone, anyhow.<\/span>
But, the store can potentially have two options:<\/span><\/p>\n\n\n\n

A.<\/strong> The shop is optimized for cell phones. Everything is clear and easy to navigate. You find the shirt you\u2019re after. The drop-down menu works perfectly. They have your size. There\u2019s even an option to pick your color! Perfect. Next, you hit the cart button, and because all of your important details are saved in your phone, everything is purchased by the time they\u2019ve called your name for coffee. But, what about the other scenario?<\/span><\/i><\/p>\n\n\n\n

B.<\/strong> The site is a nightmare crippled by bad UX. It\u2019s not optimized for the phone, and there\u2019s a lot of pinching and swiping. The shirt is in stock, but when you try to add it to your cart, the site crashes. And then you need to zoom in to manually input your credit card number.<\/p>\n\n\n\n

Out there in the wild of the Internet, both scenarios are possible. But, there\u2019s probably an excellent chance that option A is going to see more sales. People want an easy experience, not a tedious escapade trying to buy a shirt. The simple way to achieve Scenario A is by coupling WordPress<\/a> with Shopify<\/a>. <\/span><\/p>\n\n\n\n

The impact of the two platforms working together is just too perfect. Shopify was designed to maximize a shopping experience with customizable and responsive themes<\/a>. They offer complete control of the look and feel of the store and site. It also doesn\u2019t hurt that there are countless options for customization. <\/span><\/p>\n\n\n\n

Another good thing about Shopify is that it\u2019s battle-tested. They\u2019re reaching almost half a million users. That\u2019s a lot of folks selling stuff. For small businesses, trusting a Saas solution can be a leap of faith, but in the case of Shopify, it\u2019s clear they\u2019ve got a winning record. \u00a0Plus, they cut out a lot of red tape for the store owner, which is a lifesaver. A seller might be awesome at designing cool shirts, but the handling of marketing, payments, and secure checkouts can be daunting. <\/span><\/p>\n\n\n\n

And then there\u2019s everyone\u2019s favorite platform WordPress. Shopify built specific themes just for WordPress junkies. It\u2019s the best of both worlds in secure shopping but hosted and controlled on the shop owner\u2019s terms. Shopify has also built a plugin so you can create pages or blog posts without leaving the comfort of WordPress, where everything is managed.<\/span><\/p>\n\n\n\n

Shopify teamed up with Themezilla, Themify, and Ultralinx and built three incredible themes specifically for WordPress users. Each of the themes are built to handle the sites for either the hosted or self-hosted versions of WordPress.<\/span><\/p>\n\n\n\n

Once a theme is picked out, the next step is downloading the Shopify eCommerce Plugin, and it\u2019s off to the races. The plugin allows users to drop products with buy buttons, allows for more customer-minded actionability and because the Plugin, the store, and the seller’s main site are all connected, the seller can drop products and buy now buttons for consumers to take action, anywhere, not just in the store. The links work on the site\u2019s regular pages, in a sidebar or even on a splash page. <\/span><\/p>\n\n\n\n

But here\u2019s a little secret: the Shopify eCommerce Plugin works on any WordPress theme. So, even if the store and site aren\u2019t connected directly yet, customers can find the store without any trouble. Pretty smart move, Shopify.\u00a0Share your Shopify experiences below, or browse our fully managed WordPress hosting plan<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you have a small business or even a big one, you need to have a platform that customers love. In today\u2019s market, it\u2019s all about ease of use. If you\u2019re running an online shop, customer experience has to be at the forefront. Customers want\u00a0to complete\u00a0purchases with a\u00a0few clicks…and who\u2019s to blame them? You can […]<\/p>\n","protected":false},"author":29,"featured_media":8914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Combining Shopify and WordPress is a Store Owner\u2019s Dream | Bluehost","_yoast_wpseo_metadesc":"Looking to open your own e-commerce store? 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