{"id":9617,"date":"2022-04-13T07:13:21","date_gmt":"2022-04-13T12:13:21","guid":{"rendered":"http:\/\/www.bluehost.com\/blog\/?p=9617"},"modified":"2023-09-20T15:26:30","modified_gmt":"2023-09-20T15:26:30","slug":"how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/","title":{"rendered":"How to Incorporate a Social Media Marketing Strategy with Your WordPress Website"},"content":{"rendered":"\n

Did you know you can use your website to improve your social media strategy? And vice versa! Think of your website as an investment, and social media as a tool to amplify your return on investment. So, how do you create a strategy using the two? In this blog, we\u2019ll explore how you can use your WordPress website<\/a> as a key element of your social media marketing strategy.<\/span><\/p>\n\n\n\n

WordPress website vs. social media<\/strong><\/b><\/h2>\n\n\n\n

First, let\u2019s look at why both are important to your business. Your website is your business card. It\u2019s the place where you keep all the relevant information regarding your business. If you sell a product or service, your website is most likely the place where customers can buy your goods. <\/p>\n\n\n\n

On the other hand, social media is the place where you can increase your brand awareness, stay on top of mind by posting regularly, and add to the conversation. A lot of people log into social media at least once a day. Which means they could be seeing and engaging with your business every day! You\u2019ll be top of mind when they want to purchase your product or service. <\/p>\n\n\n\n

Why you should drive visitors to your website<\/b><\/h2>\n\n\n\n

Not every piece of content you create can be directly uploaded to your social media platforms. Photos and videos work perfectly, but blog posts and news updates can only be published on your website. That\u2019s why it\u2019s important to use social media to drive customers to your website. Otherwise, they won\u2019t ever see your other content! <\/p>\n\n\n\n

Achieve social media goals with your website<\/strong><\/h2>\n\n\n\n

You now know how useful social media is for your website. But your website can also help you achieve your social media goals. How? By adjusting the content of your website to aid your objectives. Let\u2019s say you\u2019re running a social media contest. You can add a quick section to your homepage, reminding visitors to sign up. Or, if you\u2019re trying to promote a branded hashtag, you can embed it in your website design<\/a>. This will increase the number of people who see the hashtag.<\/span><\/p>\n\n\n\n

Landing pages<\/b><\/h2>\n\n\n\n

Another way to combine both your social media and website is by using landing pages. They\u2019re great for major social media campaigns. Why? Because you can\u2019t fit tons of information in a social media post, but you can on a landing page. They make it easy for your customers to quickly find what they\u2019re looking for.<\/p>\n\n\n\n

Track your efforts<\/b><\/h2>\n\n\n\n

It\u2019s good to check how well your efforts are going. Are your followers really visiting your website? To track your social media efforts, you could either use UTM parameters within Google Analytics<\/a> or specific tracking links such as bitly<\/a>. These data points can tell you which tactic and blog content is generating traffic to your website.<\/p>\n\n\n\n

Website analytics<\/b><\/h2>\n\n\n\n

Furthermore, you can use your website\u2019s analytics to help inform your social media marketing strategy. You can analyze everything from the traffic to your website to the demographic of website visitors. <\/p>\n\n\n\n

For instance, you could look at the traffic derived from social media for a particular blog post. Keep in mind that multiple social factors can influence these numbers. Consider the following questions:<\/p>\n\n\n\n

– When did you post the article on social media?
– Did you promote the article using paid social media advertisement?
– Is the content relevant to your audience?
– Where did you distribute the article on social media?
– Was the social media post copy engaging?<\/p>\n\n\n\n

Include social media on your website<\/b><\/h2>\n\n\n\n

It\u2019s always good to direct people to your social media channels. If your audience wants to highlight your company, they know where to find you. State your social media channels in the footer of your website and add them to your contact page<\/a>. This way, they won\u2019t detract your audience\u2019s attention from your main content. <\/p>\n\n\n\n

Many WordPress<\/a> themes already include this feature in their templates or even widgets. If you\u2019d rather use a plugin, Social Icons<\/a> and Jetpack<\/a> are two great options. In addition, you can create a custom social icon menu using WPBeginner<\/a>\u2019s tutorial.<\/p>\n\n\n\n

Share it on social media<\/b><\/h2>\n\n\n\n

Why not make it even easier for your audience to talk about your company on social media? If you incorporate a sharing functionality into your WordPress website, your followers can share your products or blog posts with just a click. In other words: free advertising! <\/p>\n\n\n\n

Several plugins are available for this purpose, such as:<\/p>\n\n\n\n

– Floating Social<\/span><\/a>
– SumoMe Share<\/span><\/a>
– Social Warfare<\/span><\/a>
– Easy Social Share Buttons for WordPress<\/span><\/a>
– AddtoAny<\/span><\/a>
– Click to Tweet<\/span><\/a>
– Pinterest \u201cPin It\u201d Buttons<\/span><\/a><\/p>\n\n\n\n

In addition, you should occasionally remind your audience to share your content. For example, at the end of a blog article. And if you produce video content, you should include a reminder at the end of your video as well.<\/p>\n\n\n\n

Embed your feed<\/b><\/h2>\n\n\n\n

No Another tactic is to embed your social media feeds into your website. This will give visitors an idea of what to expect when they follow you. You could also incorporate a feed from a specific or branded hashtag. For example, the Magnolia Market<\/a> website includes their latest Instagram posts on their homepage. Under Armour\u2019s website<\/a> also displays their Instagram posts, allowing users to shop by clicking on their social media content.<\/span><\/p>\n\n\n\n

If you\u2019re considering embedding your social media feed, here are a few awesome tools to use:<\/p>\n\n\n\n

–<\/span> Juicer<\/span><\/a>
– Social Feed<\/span><\/a>
– TwineSocial<\/span><\/a>
– Social Streams<\/span><\/a>
– Feed Them Social<\/span><\/a><\/p>\n\n\n\n

Websites and social media: a unified force<\/b><\/h2>\n\n\n\n

It\u2019s clear that websites and social media marketing work great together. So, use this to your advantage! You will no doubt see great results in your website traffic and your social media goals. <\/p>\n\n\n\n

We\u2019re curious how you link your social media strategy with your website. Let us know your thoughts below, or learn more about Bluehost WordPress hosting here<\/a>.<\/p>\n\n\n\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know you can use your website to improve your social media strategy? And vice versa! Think of your website as an investment, and social media as a tool to amplify your return on investment. So, how do you create a strategy using the two? In this blog, we\u2019ll explore how you can use […]<\/p>\n","protected":false},"author":50,"featured_media":47120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"How to Incorporate a Social Media Marketing Strategy with Your WordPress Website","_yoast_wpseo_metadesc":"Did you know you can use your website to improve your social media strategy? But where do you start? In this blog, we\u2019ll explain how.","inline_featured_image":false,"footnotes":""},"categories":[10,16],"tags":[3320,3330,3343],"ppma_author":[588],"class_list":["post-9617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media","tag-content","tag-how-to-guides","tag-tutorials"],"acf":[],"yoast_head":"\nHow to Incorporate a Social Media Marketing Strategy with Your WordPress Website<\/title>\n<meta name=\"description\" content=\"Did you know you can use your website to improve your social media strategy? But where do you start? In this blog, we\u2019ll explain how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/9617\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Incorporate a Social Media Marketing Strategy with Your WordPress Website\" \/>\n<meta property=\"og:description\" content=\"Did you know you can use your website to improve your social media strategy? But where do you start? In this blog, we\u2019ll explain how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluehost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bluehost\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-13T12:13:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T15:26:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2018\/02\/Bluehost_OG_week_15.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tiffani Anderson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/TiffAnddd\" \/>\n<meta name=\"twitter:site\" content=\"@bluehost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiffani Anderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/\"},\"author\":{\"name\":\"Tiffani Anderson\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/2fc4710c56aadc73395ff8075baedd66\"},\"headline\":\"How to Incorporate a Social Media Marketing Strategy with Your WordPress Website\",\"datePublished\":\"2022-04-13T12:13:21+00:00\",\"dateModified\":\"2023-09-20T15:26:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/\"},\"wordCount\":1018,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2022\/04\/Social-Media-Marketing-Strategy-WordPress.gif\",\"keywords\":[\"Content\",\"How-To Guides\",\"Tutorials\"],\"articleSection\":[\"Marketing\",\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/\",\"name\":\"How to Incorporate a Social Media Marketing Strategy with Your WordPress Website\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2022\/04\/Social-Media-Marketing-Strategy-WordPress.gif\",\"datePublished\":\"2022-04-13T12:13:21+00:00\",\"dateModified\":\"2023-09-20T15:26:30+00:00\",\"description\":\"Did you know you can use your website to improve your social media strategy? But where do you start? In this blog, we\u2019ll explain how.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#primaryimage\",\"url\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2022\/04\/Social-Media-Marketing-Strategy-WordPress.gif\",\"contentUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2022\/04\/Social-Media-Marketing-Strategy-WordPress.gif\",\"width\":1920,\"height\":1080,\"caption\":\"Social Media Marketing Strategy WordPress\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bluehost.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/www.bluehost.com\/blog\/category\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Incorporate a Social Media Marketing Strategy with Your WordPress Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#website\",\"url\":\"https:\/\/www.bluehost.com\/blog\/\",\"name\":\"Bluehost\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bluehost.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\",\"name\":\"Bluehost\",\"url\":\"https:\/\/www.bluehost.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg\",\"contentUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg\",\"width\":136,\"height\":24,\"caption\":\"Bluehost\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bluehost\/\",\"https:\/\/x.com\/bluehost\",\"https:\/\/www.linkedin.com\/company\/bluehost-com\/\",\"https:\/\/www.youtube.com\/user\/bluehost\",\"https:\/\/en.wikipedia.org\/wiki\/Bluehost\"],\"description\":\"Bluehost is a leading web hosting provider empowering millions of websites worldwide. \\u2028Discover how Bluehost's expertise, reliability, and innovation can help you achieve your online goals.\",\"telephone\":\"+1-888-401-4678\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/2fc4710c56aadc73395ff8075baedd66\",\"name\":\"Tiffani Anderson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/image\/1f8eaab88872e9aa519335532a3a886e\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g\",\"caption\":\"Tiffani Anderson\"},\"description\":\"Tiffani is a Content and SEO Manager for the Bluehost brand. With over 10 years experience across all facets of content and brand marketing, she strives to combine concepts from brand marketing with engaging content through the lens of SEO.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/tiffaninanderson\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/TiffAnddd\"],\"knowsAbout\":[\"Search Engine Optimization\",\"Content Marketing\",\"Brand Marketing\"],\"knowsLanguage\":[\"English\"],\"jobTitle\":\"SEO and Content Manager\",\"worksFor\":\"Bluehost\",\"url\":\"https:\/\/www.bluehost.com\/blog\/author\/tiffani\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Incorporate a Social Media Marketing Strategy with Your WordPress Website","description":"Did you know you can use your website to improve your social media strategy? But where do you start? In this blog, we\u2019ll explain how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/9617\/","og_locale":"en_US","og_type":"article","og_title":"How to Incorporate a Social Media Marketing Strategy with Your WordPress Website","og_description":"Did you know you can use your website to improve your social media strategy? But where do you start? In this blog, we\u2019ll explain how.","og_url":"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/","og_site_name":"Bluehost Blog","article_publisher":"https:\/\/www.facebook.com\/bluehost\/","article_published_time":"2022-04-13T12:13:21+00:00","article_modified_time":"2023-09-20T15:26:30+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2018\/02\/Bluehost_OG_week_15.jpg","type":"image\/jpeg"}],"author":"Tiffani Anderson","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/TiffAnddd","twitter_site":"@bluehost","twitter_misc":{"Written by":"Tiffani Anderson","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#article","isPartOf":{"@id":"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/"},"author":{"name":"Tiffani Anderson","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/2fc4710c56aadc73395ff8075baedd66"},"headline":"How to Incorporate a Social Media Marketing Strategy with Your WordPress Website","datePublished":"2022-04-13T12:13:21+00:00","dateModified":"2023-09-20T15:26:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/"},"wordCount":1018,"commentCount":4,"publisher":{"@id":"https:\/\/www.bluehost.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2022\/04\/Social-Media-Marketing-Strategy-WordPress.gif","keywords":["Content","How-To Guides","Tutorials"],"articleSection":["Marketing","Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/","url":"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/","name":"How to Incorporate a Social Media Marketing Strategy with Your WordPress Website","isPartOf":{"@id":"https:\/\/www.bluehost.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#primaryimage"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2022\/04\/Social-Media-Marketing-Strategy-WordPress.gif","datePublished":"2022-04-13T12:13:21+00:00","dateModified":"2023-09-20T15:26:30+00:00","description":"Did you know you can use your website to improve your social media strategy? But where do you start? In this blog, we\u2019ll explain how.","breadcrumb":{"@id":"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#primaryimage","url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2022\/04\/Social-Media-Marketing-Strategy-WordPress.gif","contentUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2022\/04\/Social-Media-Marketing-Strategy-WordPress.gif","width":1920,"height":1080,"caption":"Social Media Marketing Strategy WordPress"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bluehost.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/www.bluehost.com\/blog\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"How to Incorporate a Social Media Marketing Strategy with Your WordPress Website"}]},{"@type":"WebSite","@id":"https:\/\/www.bluehost.com\/blog\/#website","url":"https:\/\/www.bluehost.com\/blog\/","name":"Bluehost","description":"","publisher":{"@id":"https:\/\/www.bluehost.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bluehost.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bluehost.com\/blog\/#organization","name":"Bluehost","url":"https:\/\/www.bluehost.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg","contentUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg","width":136,"height":24,"caption":"Bluehost"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bluehost\/","https:\/\/x.com\/bluehost","https:\/\/www.linkedin.com\/company\/bluehost-com\/","https:\/\/www.youtube.com\/user\/bluehost","https:\/\/en.wikipedia.org\/wiki\/Bluehost"],"description":"Bluehost is a leading web hosting provider empowering millions of websites worldwide. \u2028Discover how Bluehost's expertise, reliability, and innovation can help you achieve your online goals.","telephone":"+1-888-401-4678"},{"@type":"Person","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/2fc4710c56aadc73395ff8075baedd66","name":"Tiffani Anderson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/image\/1f8eaab88872e9aa519335532a3a886e","url":"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g","caption":"Tiffani Anderson"},"description":"Tiffani is a Content and SEO Manager for the Bluehost brand. With over 10 years experience across all facets of content and brand marketing, she strives to combine concepts from brand marketing with engaging content through the lens of SEO.","sameAs":["https:\/\/www.linkedin.com\/in\/tiffaninanderson\/","https:\/\/x.com\/https:\/\/twitter.com\/TiffAnddd"],"knowsAbout":["Search Engine Optimization","Content Marketing","Brand Marketing"],"knowsLanguage":["English"],"jobTitle":"SEO and Content Manager","worksFor":"Bluehost","url":"https:\/\/www.bluehost.com\/blog\/author\/tiffani\/"}]}},"authors":[{"term_id":588,"user_id":50,"is_guest":0,"slug":"tiffani","display_name":"Tiffani Anderson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":"","9":"","10":"","11":"","12":"","13":"","14":"","15":""}],"_links":{"self":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/9617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/comments?post=9617"}],"version-history":[{"count":0,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/9617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/media\/47120"}],"wp:attachment":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/media?parent=9617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/categories?post=9617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/tags?post=9617"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=9617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}