{"id":9663,"date":"2018-03-14T15:15:10","date_gmt":"2018-03-14T20:15:10","guid":{"rendered":"http:\/\/www.bluehost.com\/blog\/?p=9663"},"modified":"2018-03-14T15:15:10","modified_gmt":"2018-03-14T20:15:10","slug":"7-overlooked-social-media-networks-your-brand-should-leverage","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/7-overlooked-social-media-networks-your-brand-should-leverage\/","title":{"rendered":"7 Overlooked Social Media Networks Your Brand Should Leverage"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With Facebook, Twitter, YouTube, and Instagram leading the social media world, you may believe these are the only social media networks your brand can use. However, this is far from the truth. Yes, these networks may be the most popular\u2014<\/span><i><span style=\"font-weight: 400;\">Facebook surpassed <\/span><\/i><a href=\"https:\/\/www.dreamgrow.com\/top-15-most-popular-social-networking-sites\/\"><i><span style=\"font-weight: 400;\">2 billion users on June 30, 2017 <\/span><\/i><\/a><i><span style=\"font-weight: 400;\">and YouTube is slowly but surely climbing beyond 1.5 billion users<\/span><\/i><span style=\"font-weight: 400;\">\u2014but they are not always the most advantageous choices for your brand.<\/span><br \/>\n<span style=\"font-weight: 400;\">With the wonders of the Internet, brands have a multitude of social media networks to choose from. When organizing your social media strategy, consider taking advantage of these seven overlooked social media networks.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Quora<\/span><\/h2>\n<p><a href=\"https:\/\/www.quora.com\/\"><span style=\"font-weight: 400;\">Quora<\/span><\/a><span style=\"font-weight: 400;\"> allows users to ask questions about anything, from theme parks to quantum physics. Community members can then craft responses to these inquiries. Quora also enables users to include links, media, and text formatting in their answers to create genuine, relevant, and accurate responses. <\/span><br \/>\n<span style=\"font-weight: 400;\">Since links are allowed in Quora answers, many users take advantage of the SEO <a href=\"https:\/\/www.bluehost.com\/blog\/what-are-backlinks\/\">backlink<\/a> capabilities from this social network. However, this is not the only reason to consider using Quora. <\/span><br \/>\n<span style=\"font-weight: 400;\">As you answer more and more questions on Quora and engage in thoughtful dialogues with community members, you begin to build awareness for your brand. Additionally, you can also link your Quora account to other social media networks for increased brand exposure. <\/span><br \/>\n<span style=\"font-weight: 400;\">Use these <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/quora-social-strategy\/\"><span style=\"font-weight: 400;\">quick tips<\/span><\/a><span style=\"font-weight: 400;\"> when using Quora for social media marketing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Craft genuine, thoughtful responses.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask questions and interact with the community. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include media, links, and text formatting in your answers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Upvote other responses and comment where appropriate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be nice, be reasonable\u2014or be downvoted.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Answer questions ASAP.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have a complete Quora profile.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">2. reddit<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In recent years, <\/span><a href=\"https:\/\/www.reddit.com\/\"><span style=\"font-weight: 400;\">reddit<\/span><\/a><span style=\"font-weight: 400;\"> has become a brand\u2019s best friend. With the abundance of specialized topics and conversations, along with \u201cAsk Me Anything (AMA)\u201d opportunities, the site known as \u201cThe Front Page of the Internet\u201d offers brands the ability to interact directly with targeted audiences. As of January 2018, <\/span><a href=\"https:\/\/about.reddit.com\/advertise\/\"><span style=\"font-weight: 400;\">reddit boasts 250 million users worldwide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><br \/>\n<span style=\"font-weight: 400;\">When on reddit, users can share content, ask questions, engage in conversations, and more. Within the platform are subreddits, also known as communities, which are dedicated to topics ranging from broad genres to incredibly specific segments. Brands can identify the various subreddits they\u2019d like to engage with and share their content, interact with members, and more. <\/span><br \/>\n<span style=\"font-weight: 400;\">While reddit is skyrocketing in popularity, the barrier to entry is a bit tricky. The site\u2019s design and navigation are purposefully a bit old-school and the community guards the site\u2019s terms, rules, and language closely. It may take time for your brand to become established, but once you do, the payoff is huge.<\/span><br \/>\n<span style=\"font-weight: 400;\">When using reddit for your social strategy, keep these tips in mind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search for subreddits. More often than not, there\u2019s already a subreddit created.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">See relevant content by sorting by \u201cbest.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t feed the trolls! No need to involve your brand in reddit wars.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Learn and use proper <\/span><a href=\"https:\/\/www.reddit.com\/r\/raerth\/comments\/cw70q\/reddit_comment_formatting\/\"><span style=\"font-weight: 400;\">reddit etiquette<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If sharing content, be sure it is genuine and relevant\u2014not spammy or pushy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow users who engage with your brand or publish interesting content.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">3. Pinterest <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Believe it or not, <\/span><a href=\"https:\/\/www.pinterest.com\/\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/a><span style=\"font-weight: 400;\"> is still an overlooked platform. Plagued by the (<\/span><i><span style=\"font-weight: 400;\">false<\/span><\/i><span style=\"font-weight: 400;\">) reputation of catering only to mommy bloggers, DIY-ers, and foodies, Pinterest only has <\/span><a href=\"https:\/\/www.omnicoreagency.com\/pinterest-statistics\/\"><span style=\"font-weight: 400;\">175 million users as of January 2018<\/span><\/a><span style=\"font-weight: 400;\">. However, this social media platform presents a wealth of opportunities for brands of all kinds.<\/span><br \/>\n<a href=\"https:\/\/www.bluehost.com\/blog\/power-of-pinterest-propels-small-business\/\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/a><span style=\"font-weight: 400;\"> enables users to create boards around various topics and share content (<\/span><i><span style=\"font-weight: 400;\">in the form of pins<\/span><\/i><span style=\"font-weight: 400;\">) to those boards. Users can also interact with other boards, content, and community members through likes, sharing (<\/span><i><span style=\"font-weight: 400;\">re-pinning)<\/span><\/i><span style=\"font-weight: 400;\">, and commenting.<\/span><br \/>\n<span style=\"font-weight: 400;\">To maximize your presence on Pinterest, follow these <\/span><a href=\"https:\/\/blog.hootsuite.com\/how-to-use-pinterest-for-business\/\"><span style=\"font-weight: 400;\">tips from Hootsuite<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a business account on Pinterest.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have a complete profile with an image, links, and brand description.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Divide your pins up into relevant and topical Pinterest boards.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interact with other pinners on the platform. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Curate content from other pinners onto your boards.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add Pin buttons to your blog content for greater engagement.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">4. LinkedIn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although meant for business networking and professional content, <\/span><a href=\"https:\/\/www.linkedin.com\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> can be a valuable tool for brands in all industries. With <\/span><a href=\"https:\/\/www.omnicoreagency.com\/linkedin-statistics\/\"><span style=\"font-weight: 400;\">250 million users and counting<\/span><\/a><span style=\"font-weight: 400;\">, LinkedIn is actively tweaking their platform to appeal to more users. Recently, the platform paired up with the online learning platform, Lynda, to offer users access to exclusive content with the goal of expanding their knowledge and skills. <\/span><br \/>\n<span style=\"font-weight: 400;\">However, if considering LinkedIn, be sure your audience uses this platform as well. While it is skewed to a more business-minded audience, these individuals still have personal interests and passions. For instance, if you run a food brand, connect with chefs, self-declared foodies, beverage retailers, and other relevant professionals while sharing your branded content on LinkedIn Pulse. <\/span><br \/>\n<span style=\"font-weight: 400;\">These niche communities can be found in LinkedIn Groups. Join the groups which make sense for your industry and start a conversation!<\/span><br \/>\n<span style=\"font-weight: 400;\">To use LinkedIn properly, follow these steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a business page and complete the various sections.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post content regularly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage with users in groups.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow relevant industry professionals, businesses, pages, and Pulse authors.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">5. Medium<\/span><\/h2>\n<p><a href=\"https:\/\/medium.com\/\"><span style=\"font-weight: 400;\">Medium<\/span><\/a><span style=\"font-weight: 400;\"> is a multi-faceted blogging platform. Users can launch a blog without any technical knowledge. All they need to do is write. In addition to the content publishing aspect of the site, Medium has become an incredibly social platform. Users are sharing ideas, opinions, tips, and so much more through their content. Brands and individuals alike can leverage this opportunity by publishing their own content and interacting with others through commenting, reading, sharing, and starting conversations.<\/span><br \/>\n<span style=\"font-weight: 400;\">Medium can be used by brands to distribute content, build a community of fans, and generate website traffic. If interested in using Medium as part of your social media strategy, use these <\/span><a href=\"https:\/\/blog.bufferapp.com\/how-to-use-medium\"><span style=\"font-weight: 400;\">tips from Buffer<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Repost your content on Medium.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Read and comment on other Medium content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Link back to your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fill out your Medium profile in its entirety.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a publication around your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experiment with content formats and media.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">6. Tumblr<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tumblr is commonly referred to as both a social media and blogging network. You can use it for one or the other, or both purposes. Founded in 2007, <\/span><a href=\"https:\/\/www.tumblr.com\/\"><span style=\"font-weight: 400;\">Tumblr<\/span><\/a><span style=\"font-weight: 400;\"> is a simple blogging platform that enables users to share content from videos to statuses, blog posts to GIFs. As more and more users flocked to the platform, brands began to see the power in this overlooked social media network.<\/span><br \/>\n<span style=\"font-weight: 400;\">Although not a top platform, Tumblr boasts more than <\/span><a href=\"https:\/\/computer.howstuffworks.com\/10-tumblr-tips-for-newbies.htm\"><span style=\"font-weight: 400;\">69.1 million blogs<\/span><\/a><span style=\"font-weight: 400;\"> and growing. Brands with younger audiences or in the various lifestyle industries find excellent results from adding Tumblr to their social strategies.<\/span><br \/>\n<span style=\"font-weight: 400;\">To start leveraging Tumblr, keep these tips close by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalize your brand page and content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Allow users to reply to your content and start a conversation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow relevant blogs in your industry or from prominent members of your audience.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">7. Slack<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Remember AOL Instant Messaging? Slack is an instant messaging platform for the digital age. Initially created as a tool for internal workplace team communication, brands have developed Slack communities around specific topics, industries, and discussions. For instance, <\/span><a href=\"https:\/\/buffercommunity.slack.com\"><span style=\"font-weight: 400;\">Buffer has a vibrant Slack community<\/span><\/a><span style=\"font-weight: 400;\"> which discusses everything from remote work to the latest social media trends.<\/span><br \/>\n<span style=\"font-weight: 400;\">If you\u2019re considering using Slack to form a social community for your brand, <\/span><a href=\"https:\/\/open.buffer.com\/community-leaders\/\"><span style=\"font-weight: 400;\">follow Buffer\u2019s advice<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set specific channels within your Slack community.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Allow members to provide feedback and make suggestions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have definitive community rules.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Designate community leaders to moderate the platform.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What under-utilized social media platforms does your brand take advantage of? Share your insight below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Facebook, Twitter, YouTube, and Instagram leading the social media world, you may believe these are the only social media networks your brand can use. However, this is far from the truth. Yes, these networks may be the most popular\u2014Facebook surpassed 2 billion users on June 30, 2017 and YouTube is slowly but surely climbing [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"7 Overlooked Social Media Networks Your Brand Should Leverage | Bluehost","_yoast_wpseo_metadesc":"The Bluehost blog reviews the most overlooked social media networks that could help your business to grow in the next year.","inline_featured_image":false,"footnotes":""},"categories":[10,16],"tags":[3324,3331,3335],"ppma_author":[602],"class_list":["post-9663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media","tag-creators-influencers","tag-listicle","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Overlooked Social Media Networks Your Brand Should Leverage | Bluehost<\/title>\n<meta name=\"description\" content=\"The Bluehost blog reviews the most overlooked social media networks that could help your business to grow in the next year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/9663\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Overlooked Social Media Networks Your Brand Should Leverage\" \/>\n<meta property=\"og:description\" content=\"The Bluehost blog reviews the most overlooked social media networks that could help your business to grow in the next year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bluehost.com\/blog\/7-overlooked-social-media-networks-your-brand-should-leverage\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluehost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bluehost\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-14T20:15:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2018\/03\/Overlookedsocial_BluehostBlog-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Machielle Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/machiellethomas\" \/>\n<meta name=\"twitter:site\" content=\"@bluehost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Machielle Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/7-overlooked-social-media-networks-your-brand-should-leverage\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/7-overlooked-social-media-networks-your-brand-should-leverage\/\"},\"author\":{\"name\":\"Machielle Thomas\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/5f0415b94c1232ec2b636fb579189d3c\"},\"headline\":\"7 Overlooked Social Media Networks Your Brand Should Leverage\",\"datePublished\":\"2018-03-14T20:15:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/7-overlooked-social-media-networks-your-brand-should-leverage\/\"},\"wordCount\":1252,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/7-overlooked-social-media-networks-your-brand-should-leverage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2018\/03\/Overlookedsocial_BluehostBlog-1.jpg\",\"keywords\":[\"Creators &amp; 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