{"id":9713,"date":"2018-04-02T14:39:00","date_gmt":"2018-04-02T20:39:00","guid":{"rendered":"http:\/\/www.bluehost.com\/blog\/?p=9713"},"modified":"2018-04-02T14:39:00","modified_gmt":"2018-04-02T20:39:00","slug":"10-vital-tips-for-building-a-loyal-blog-following","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/10-vital-tips-for-building-a-loyal-blog-following\/","title":{"rendered":"10 Vital Tips for Building a Loyal Blog Following"},"content":{"rendered":"<div class=\"panel panel-default spacer-medium\">\n<div id=\"latest-draft-panel\" class=\"panel-collapse collapse in\">\n<div id=\"latest-draft-html\" class=\"panel-body panel-body-hidden active\">Doesn\u2019t it seem as though everyone has a blog these days? With the easy access to blogging resources and digital technology, it\u2019s easier than ever to launch and maintain a blog. In fact, it\u2019s been reported that\u00a0the number of bloggers is expected to reach 31.7 million by the year 2020.<br \/>\nWhile this fact is mindblowing and exciting, it is also concerning for current bloggers. It\u2019s no longer enough to <a href=\"https:\/\/www.bluehost.com\/blog\/how-to-create-a-website\/\">create a website<\/a> and only publish content. To be a\u00a0<a href=\"https:\/\/www.bluehost.com\/blog\/components-every-wordpress-blog-must-have-for-success\/\"><span style=\"color: #0000ff\">successful<\/span> <span style=\"color: #0000ff\">blogger<\/span><\/a>, you must also build a loyal following of interested readers. Naturally, this is easier said than done, especially with the constant flow of new competition in the blogging world.<br \/>\nIf you\u2019re interested in fostering a fanbase for your blog, keep these ten crucial tips in mind.<\/p>\n<h2>1. Know What You Want to Write About<\/h2>\n<p>Depending on your age, you may remember the good old days of LiveJournal. Users flocked to the site to pour their thoughts, feelings, emotions, and opinions into journal entries and blog posts. They could write about whatever their hearts desire.<br \/>\nToday, followers expect to read about specific topics from bloggers. While this doesn\u2019t mean you have to limit yourself to only one industry or genre, you should know what you want to write about and communicate this to your audience.<br \/>\nFor instance, if you tell readers you plan to write about travel, they\u2019ll continue coming back for travel-related content. However, if you randomly publish a piece about the state of the automotive industry, your travel readers will be confused and may not return to your website.<br \/>\nSet your topics in stone and get writing!<\/p>\n<h2>2. Define Your Target Audience<\/h2>\n<p>Knowing\u00a0<strong><em>who<\/em><\/strong>\u00a0you want to write for is also a key component to building a following. By understanding your audience\u2019s needs, desires, fears, passions, and more, you can tap into those emotions and concerns within your content. In doing so, you show readers you get them, empathize with them, and that they can trust you for regular content which resonates with them.<\/p>\n<h2>3. Write Content that Appeals to Your Audience<\/h2>\n<p>After defining your blog topics and getting to truly know your target audience, you can write, write, and write some more. Always create content that will appeal to your audience. If you\u2019re not sure what your audience wants to read about, ask them! They\u2019ll appreciate your desire to learn more about them and give you genuine feedback.<br \/>\nWhen creating content, follow these quick tips:<\/p>\n<ul>\n<li>Always proofread your work. There\u2019s nothing worse than a reader pointing out an error.<\/li>\n<li>Make sure you\u2019re providing honest, quality content to your fans.<\/li>\n<li>Avoid clickbait content and headlines at all costs.<\/li>\n<li>Try your best to create and publish content on a regular schedule.<\/li>\n<li>Take advantage of the myriad of\u00a0<a href=\"https:\/\/www.bluehost.com\/blog\/the-top-25-tools-every-successful-blogger-needs\/\"><span style=\"color: #0000ff\">blogging tools<\/span><\/a>\u00a0available online.<\/li>\n<\/ul>\n<p>Try your absolute best to write valuable content for your audience. Before diving into a topic, ask yourself how you will provide value to the reader through your writing. Whether it\u2019s entertainment, education, or another goal, your content should always have a purpose.<\/p>\n<h2>4. Take Advantage of Guest Blogging<\/h2>\n<p><span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"https:\/\/www.bluehost.com\/blog\/guest-blogging-the-benefits-of-collaborative-content\/\">Guest blogging<\/a><\/span>\u00a0is beneficial for both parties involved. If you develop content for other websites, you expand your audience reach and drive new readers back to your website. On the other hand, if you allow guest bloggers to create content for your site, you provide your audience with fresh and exciting, but still relevant, content. It\u2019s a win-win!<br \/>\nIn addition, as you establish lasting relationships with other bloggers, you\u2019ll begin to generate a larger awareness of your brand and content. As you share each other\u2019s content, you\u2019ll work together to create a community of loyal readers for your respective blogs.<br \/>\nPlus, bloggers work diligently to expand their brand awareness through<span style=\"color: #0000ff\">\u00a0<a style=\"color: #0000ff\" href=\"https:\/\/www.bluehost.com\/blog\/how-to-use-social-media-marketing-to-your-advantage\/\">social media<\/a>\u00a0<\/span>and <a href=\"https:\/\/www.bluehost.com\/blog\/seo-basics\/\">search engine optimization<\/a>. Guest blogging works to advance both of those marketing strategies, as well!<\/p>\n<h2>5. Distribute Content Online<\/h2>\n<p>Again, it\u2019s not enough to just publish your content. You have to make sure it gets in front of your defined audience as well. This is where a solid\u00a0<a href=\"https:\/\/searchengineland.com\/5-content-distribution-strategies-2018-289297\">content distribution strategy<\/a>\u00a0comes into play.<br \/>\nA content distribution strategy works to ensure that your content can be found and accessed from multiple places online. Most content distribution strategies include:<\/p>\n<ul>\n<li>Sharing the content on popular social media networks.<\/li>\n<li>Emailing new content to your readers and subscribers.<\/li>\n<li>Optimizing the content to rank for particular keywords on search engines.<\/li>\n<li>Repurposing your content to reach new audiences.<\/li>\n<li>Sharing your content on platforms such as reddit, Medium, and LinkedIn.<\/li>\n<\/ul>\n<h2>6. Give Readers an Extra Value<\/h2>\n<p>If you want to keep readers coming back for more and turning into loyal followers, try giving them something extra for free.<br \/>\nFor instance, let\u2019s say you write about DIY hacks on your blog. Create an eBook filled with your top DIY tips and advice and give it away for free. All readers have to provide in exchange is their email address. Once you have their email address you can add them to your list of subscribers and continue to share valuable content with them.<br \/>\nOr, if giving away information isn\u2019t up your alley, host weekly live video events or create other forms of content that provide users with a little something extra. It\u2019ll keep them entertained, engaged, and most of all, loyal.<br \/>\nPlus, as readers see you\u2019re genuinely interested in their needs, they\u2019ll return for more content.<\/p>\n<h2>7. Build a Following on Social Media<\/h2>\n<p>At first glance, this tip may seem counterintuitive. Why should you focus on building a following on social media when you\u2019re trying to create a following for your blog? Because the two work hand-in-hand!<br \/>\nThink of social media as the doorway and your blog as your home. You can\u2019t get into a house if you don\u2019t walk through the door!<br \/>\nStart fostering a community on social media with these tips:<\/p>\n<ul>\n<li>Follow fellow bloggers and related accounts or brands.<\/li>\n<li>Share your own content regularly.<\/li>\n<li>Curate content from other bloggers, brands, and publications.<\/li>\n<li>Spark conversations with your followers.<\/li>\n<li>Participate in conversations on social media.<\/li>\n<\/ul>\n<p>Bloggers rely on social media to attract new readers, engage with current fans, and push their content out for the world to read.<\/p>\n<h2>8. Let Readers Subscribe to Your Email Newsletters<\/h2>\n<p>Email marketing is an excellent strategy for bloggers. It allows them to distribute their content to a loyal, interested audience. To start an email marketing plan, you need a list of subscribers.<br \/>\nAllow readers and visitors to subscribe to your blog easily. You can include a sign-up form at the bottom of your blogs, in the footer, and in other areas of your website.<\/p>\n<h2>9. Interact with Other Bloggers\u2019 Content<\/h2>\n<p>If you want people to read and engage with your content, you have to be willing to return the favor. Read, share, and comment on other blog content you enjoy from across the Internet. As you begin to interact more with other content, you\u2019ll also generate a following for your own blog as others head over to your website to learn more about you.<\/p>\n<h2>10. Pay Attention to Google Analytics<\/h2>\n<p>If you\u2019re doing all of the tips above and still not attracting a loyal audience, there might be something wrong with your content or website. The first place to check for red flags is your\u00a0<a href=\"https:\/\/www.bluehost.com\/blog\/6-google-analytics-red-flags-to-be-on-the-lookout-for\/\">Google Analytics<\/a>\u00a0account. From high bounce rates to minimal time on site, the data from your account can help you solve any problems that might be standing in the way of generating a blog following.<br \/>\nWhat did you do to build a loyal following for your blog? Let us know in the comments!<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Doesn\u2019t it seem as though everyone has a blog these days? With the easy access to blogging resources and digital technology, it\u2019s easier than ever to launch and maintain a blog. In fact, it\u2019s been reported that\u00a0the number of bloggers is expected to reach 31.7 million by the year 2020. While this fact is mindblowing [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9730,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"10 Vital Tips for Building a Loyal Blog Following | Bluehost","_yoast_wpseo_metadesc":"So you've started a blog? Now, you just have to get people to read it. Easy, right? Wrong! There are some steps you need to take to get the most of your new blog.","inline_featured_image":false,"footnotes":""},"categories":[3052,10],"tags":[3320,3330,3331,3340],"ppma_author":[602],"class_list":["post-9713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-marketing","tag-content","tag-how-to-guides","tag-listicle","tag-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Vital Tips for Building a Loyal Blog Following | Bluehost<\/title>\n<meta name=\"description\" content=\"So you&#039;ve started a blog? Now, you just have to get people to read it. Easy, right? Wrong! 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