{"id":9815,"date":"2018-05-11T14:46:06","date_gmt":"2018-05-11T20:46:06","guid":{"rendered":"http:\/\/www.bluehost.com\/blog\/?p=9815"},"modified":"2018-05-11T14:46:06","modified_gmt":"2018-05-11T20:46:06","slug":"how-to-boost-your-memorial-day-sales-with-these-5-email-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/how-to-boost-your-memorial-day-sales-with-these-5-email-marketing-tips\/","title":{"rendered":"How to Boost Your Memorial Day Sales with These 5 Email Marketing Tips"},"content":{"rendered":"\n

Memorial Day is one of the most special holidays in the US which is celebrated by everyone despite their differences in race, religion, and politics. But, it\u2019s not just a regular holiday, it\u2019s also a day that officially marks the beginning of the summer. And you know what that means for businesses: It\u2019s the season for summer sales, deals, and discounts. In fact, most businesses drop their prices by <\/span>up to 70%<\/span><\/a> and more during the Memorial Day weekend.<\/span><\/p>\n\n\n\n

If you\u2019re an eCommerce or a SaaS business, there\u2019s no better way to kick off your summer promotions and deals than running a successful email marketing campaign on Memorial Day. In this post, we\u2019ll give you a few tips and ideas on where to start. Keep reading to find out what they are.<\/span><\/p>\n\n\n\n

Create a special popup campaign<\/span><\/h2>\n\n\n\n

Memorial Day is a great holiday to boost your sales, but it also presents a great opportunity for you to grow your email list<\/a>. Start by creating a new popup campaign to convert your blog and website visitors into subscribers. <\/span>
If you\u2019re using OptinMonster, you can choose a great looking email optin form made for promotions and customize it to make an offer for Memorial Day. You can also incorporate a <\/span>countdown timer<\/span><\/a> for when the sale ends to create urgency. This will allow you to grow a separate list of subscribers to run more targeted promotional campaigns during the holiday. Also, be sure to <\/span>segment your email list<\/span><\/a> by demographics and interests for running better and more targeted email campaigns.<\/span><\/p>\n\n\n\n

Show off patriotism in your emails<\/span><\/h2>\n\n\n\n

When crafting your email campaigns for the holiday promotions, avoid using your old and existing email templates. Create a new template especially for Memorial Day promotions.<\/span> Unlike other seasonal promotions, this holiday is a special one with a specific theme: Patriotism. Make sure that you show it in your emails as well. Use colors that bring out the patriotism in your customers. Red, white, and blue are the most commonly used colors for Memorial Day. But, you can choose a similar color palette to match your branding. And add an American flag in the background if you can.<\/span><\/p>\n\n\n\n

Remind your customers that \u201csummer is coming\u201d<\/span><\/h2>\n\n\n\n

Memorial Day is the holiday that puts everyone in the mood for summer. It\u2019s everyone\u2019s favorite season, including for businesses. So, start reminding people the summer is coming (Game of Thrones pun intended).<\/span>
While all businesses are running Memorial Day-themed promotions, if you\u2019d like to take a different approach, try focusing your promotions on the season instead.<\/span>

There are two steps to use the seasonal theme in your <\/span>email marketing<\/span><\/a>. First, turn your email optin forms and popup messages on your website to remind your customers about your seasonal offers. Second, you can craft special email campaigns to promote your new deals and discount sales throughout the summer. <\/span><\/p>\n\n\n\n

Donate to a charity<\/span><\/h2>\n\n\n\n

Everyone appreciates the contributions the armed forces make for the country each and every day. Use your email marketing campaigns to show your appreciation and give your subscribers a chance to contribute as well.<\/span>
Pick a charity related to armed forces and raise <\/span>money through your promotional campaign<\/span><\/a>. For example, you can mention in your emails that you\u2019ll donate a certain amount of money to a charity with each sale your make during the Memorial Day weekend.<\/span> This will give your customers a chance to not only save some money buying your products but also to feel good knowing they are also contributing to a good cause.<\/span><\/p>\n\n\n\n

Be crafty with the subject lines<\/span><\/h2>\n\n\n\n

The subject line of your email is the most important part of your email campaigns. <\/span>33% of your subscriber’s<\/span><\/a> open emails based on the subject line alone. Let\u2019s face it, what\u2019s the point of crafting the perfect email if 33% of your customer never even open it.<\/span> There are two approaches you can take when crafting an effective subject line for your Memorial Day promotions. <\/span><\/p>\n\n\n\n

  1. You can choose a summer-themed promo subject line like \u201cDeal Alert: the summer is coming, are you ready?\u201d<\/span><\/li>
  2. Or, you can go with a Memorial Day-themed subject line like \u201cGrill & Shop: our biggest Memorial Day sale ever\u201d<\/span><\/li><\/ol>\n\n\n\n

    Keep in mind that the Memorial Day holiday is a busy weekend for all businesses. Your customers will receive dozens of offers in their inbox from all kinds of businesses. So, you must think outside the box when crafting your promotional campaigns. Although, don\u2019t feel pressured. You\u2019ll still have plenty of time to create more deals and offers all throughout the summer. Focus on offering the best for your customers and they won\u2019t let you down.<\/span><\/p>\n\n\n\n

    \n\n\n\n

    Syed Balkhi is the founder of WPBeginner<\/a><\/span>, the largest free WordPress<\/a> resource site. With over 10 years of experience, he\u2019s the leading WordPress<\/a> expert in the industry. You can learn more about Syed and his portfolio of companies<\/a> by following him on Twitter @syedbalkhi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Memorial Day is one of the most special holidays in the US which is celebrated by everyone despite their differences in race, religion, and politics. But, it\u2019s not just a regular holiday, it\u2019s also a day that officially marks the beginning of the summer. And you know what that means for businesses: It\u2019s the season […]<\/p>\n","protected":false},"author":30,"featured_media":9823,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"How to Boost Your Memorial Day Sales with These 5 Email Marketing Tips | Bluehost","_yoast_wpseo_metadesc":"","inline_featured_image":false,"footnotes":""},"categories":[955,10],"tags":[3330,3334,3335],"ppma_author":[629],"class_list":["post-9815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email","category-marketing","tag-how-to-guides","tag-seasonal","tag-small-business"],"acf":[],"yoast_head":"\nHow to Boost Your Memorial Day Sales with These 5 Email Marketing Tips | Bluehost<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/9815\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Boost Your Memorial Day Sales with These 5 Email Marketing Tips\" \/>\n<meta property=\"og:description\" content=\"Memorial Day is one of the most special holidays in the US which is celebrated by everyone despite their differences in race, religion, and politics. 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