{"id":128504,"date":"2022-01-19T11:53:00","date_gmt":"2022-01-19T11:53:00","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/15-formas-de-personalizar-google-analytics\/"},"modified":"2025-04-24T16:42:02","modified_gmt":"2025-04-24T16:42:02","slug":"15-formas-de-personalizar-google-analytics","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/es\/15-formas-de-personalizar-google-analytics\/","title":{"rendered":"15 formas de personalizar Google Analytics"},"content":{"rendered":"\n<p>Google Analytics es una herramienta de an\u00e1lisis f\u00e1cil de usar que le proporciona datos detallados para monitorear el tr\u00e1fico en su sitio web. Con los informes de <a href=\"https:\/\/www.bluehost.com\/es-es\/blog\/un-recorrido-para-principiantes-por-google-analytics\/\">Google Analytics<\/a> , puede realizar un seguimiento de qui\u00e9n visita su sitio web y cu\u00e1nto tiempo permanece. Tambi\u00e9n puedes ver si vuelven a tu sitio web.    <\/p>\n\n<p>Aun as\u00ed, es necesario personalizar Google Analytics para aprovechar todo su potencial. Vamos a ver 15 formas de hacerlo.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-1-customize-how-you-view-your-data-nbsp-nbsp\">1. Personaliza la forma en que ves tus datos  <\/h2>\n\n<p>Google Analytics ofrece m\u00faltiples m\u00e9todos para ver los datos. Adem\u00e1s del formato b\u00e1sico de gr\u00e1fico tabular y de l\u00edneas, puede personalizar Google Analytics para permitir la visualizaci\u00f3n avanzada de datos.  <\/p>\n\n<p>Si conectas tu cuenta de Google Analytics con <a href=\"https:\/\/support.google.com\/analytics\/answer\/9849873?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Data Studio<\/a>, puedes analizar tus datos a trav\u00e9s <a href=\"https:\/\/medium.com\/data-school\/chart-types-in-data-studio-494b50c53033\" target=\"_blank\" rel=\"noreferrer noopener\">de tablas y gr\u00e1ficos avanzados<\/a>. Data Studio proporciona gr\u00e1ficos de barras, gr\u00e1ficos circulares y mapas geogr\u00e1ficos.   <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"962\" height=\"519\" src=\"https:\/\/www.bluehost.com\/es-es\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data.png\" alt=\"Google Data Studio te ayuda a visualizar tus datos de Google Analytics\" class=\"wp-image-37120\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data.png 962w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data-300x162.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data-768x414.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n<p>La funci\u00f3n de exploraci\u00f3n de <a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/new_google_analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a><a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/new_google_analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 4<\/a> te ayudar\u00e1 a obtener informaci\u00f3n detallada sobre los datos. Puede analizar grupos de usuarios en funci\u00f3n de m\u00e9tricas de comportamiento. El men\u00fa de exploraci\u00f3n tambi\u00e9n tiene opciones para comparar segmentos de usuarios y analizar a un usuario en profundidad.    <\/p>\n\n<h2 class=\"wp-block-heading\">2. Crea un panel de control personalizado  <\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.bluehost.com\/es-es\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-1024x683.jpg\" alt=\"La personalizaci&#xF3;n de su panel de control de Google Analytics ayuda a facilitar el an&#xE1;lisis web\" class=\"wp-image-37114\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-1024x683.jpg 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-300x200.jpg 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-768x512.jpg 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-270x180.jpg 270w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-770x515.jpg 770w\" sizes=\"100vw\" \/><\/figure>\n\n<p>La personalizaci\u00f3n de sus paneles le permite ver las m\u00e9tricas que m\u00e1s le importan en un solo lugar. Elija las m\u00e9tricas que desea ver y organ\u00edcelas de una manera que tenga sentido para usted.  <\/p>\n\n<p>Puede personalizar Google Analytics para ver <a href=\"https:\/\/www.bluehost.com\/es-es\/blog\/metricas-web-la-guia-para-principiantes-de-herramientas-y-analisis\/\">m\u00e9tricas cruciales<\/a> como:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Tr\u00e1fico total  <\/li>\n\n\n\n<li>Fuente de tr\u00e1fico  <\/li>\n\n\n\n<li>Duraci\u00f3n de la sesi\u00f3n  <\/li>\n\n\n\n<li>Tasa de rebote  <\/li>\n\n\n\n<li>Tasa de conversi\u00f3n  <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">3. Importar una plantilla de panel  <\/h2>\n\n<p>Si no te apetece crear tus paneles personalizados, puedes importar uno de una <a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.start%3D10%26_.count%3D10\/\" target=\"_blank\" rel=\"noreferrer noopener\">amplia gama<\/a> de plantillas de paneles de Google Analytics.  <\/p>\n\n<p>Estas son algunas de las plantillas personalizadas m\u00e1s populares:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Panel de control de crecimiento de tr\u00e1fico  <\/li>\n\n\n\n<li>Instant\u00e1nea de la audiencia  <\/li>\n\n\n\n<li>Panel <a href=\"https:\/\/www.bluehost.com\/es-es\/blog\/fundamentos-de-seo-guia-para-principiantes-2024-2\/\">de optimizaci\u00f3n de motores de b\u00fasqueda<\/a> (SEO) <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">4. Usa m\u00e1s de un panel de control  <\/h2>\n\n<p>Tienes muchos paneles personalizables incre\u00edbles en Google Analytics. No tienes que elegir uno. Puede utilizar <a href=\"https:\/\/databox.com\/10-google-analytics-dashboards-helped-550000-people\" target=\"_blank\" rel=\"noreferrer noopener\">paneles personalizados<\/a> independientes para supervisar diferentes tipos de datos.    <\/p>\n\n<p>Puede utilizar varios paneles para supervisar:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Tr\u00e1fico del sitio web  <\/li>\n\n\n\n<li>Resultados de redes sociales y marketing digital  <\/li>\n\n\n\n<li>P\u00e1ginas vistas y rendimiento de palabras clave  <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">5. A\u00f1ade widgets personalizados  <\/h2>\n\n<p>Al personalizar sus paneles, no olvide incluir pasteles, tablas o widgets de l\u00ednea de tiempo personalizados, adem\u00e1s de las m\u00e9tricas b\u00e1sicas. Puede tener hasta 12 widgets en cada uno de los paneles de <a href=\"https:\/\/www.optimizesmart.com\/google-analytics-dashboards\" target=\"_blank\" rel=\"noreferrer noopener\">Analytics<\/a>.   <\/p>\n\n<h2 class=\"wp-block-heading\">6. Enviar m\u00e9tricas del panel de control por correo electr\u00f3nico  <\/h2>\n\n<p>Para realizar un seguimiento de c\u00f3mo cambian las m\u00e9tricas de sus paneles con el tiempo, env\u00edelas a su correo electr\u00f3nico con regularidad.  <\/p>\n\n<p>Puede <a href=\"https:\/\/blog.coupler.io\/how-to-export-google-analytics-data-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">exportar <\/a><a href=\"https:\/\/blog.coupler.io\/how-to-export-google-analytics-data-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">datos de Google Analytics<\/a> como PDF y programarlos para que se env\u00eden por correo electr\u00f3nico a intervalos espec\u00edficos.  <\/p>\n\n<h2 class=\"wp-block-heading\">7. Crea informes personalizados  <\/h2>\n\n<p>Los informes personalizados de Google Analytics te ayudan a generar informaci\u00f3n detallada sobre tu negocio en l\u00ednea. Tienes varios <a href=\"https:\/\/www.topfloortech.com\/blog\/the-6-most-important-reports-in-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">tipos de informes<\/a> en Google Analytics, como por ejemplo:   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Informes de adquisici\u00f3n que muestran todas las fuentes de tr\u00e1fico de su sitio web  <\/li>\n\n\n\n<li>Informes de comportamiento que muestran c\u00f3mo interact\u00faan tus visitantes con tu sitio web  <\/li>\n\n\n\n<li>Informes de conversiones que te ayudan a hacer un seguimiento de tus objetivos de tr\u00e1fico y marketing  <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">8. Importar informes personalizados  <\/h2>\n\n<p>Al igual que con los paneles personalizados, puede importar ciertos tipos de informes personalizados. El uso de las plantillas de informes personalizadas le ayudar\u00e1 a ahorrar tiempo.  <\/p>\n\n<p>Echa un vistazo a las <a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\">populares <\/a> plantillas de <a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\">informes<\/a><a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\">personalizados<\/a>. <\/p>\n\n<h2 class=\"wp-block-heading\">9. Crear informes programados  <\/h2>\n\n<p>Una vez que hayas decidido los informes que necesitas, puedes crearlos autom\u00e1ticamente. Puede programar la creaci\u00f3n de informes personalizados y recibir los resultados por correo electr\u00f3nico.  <\/p>\n\n<h2 class=\"wp-block-heading\">10. Ajustar rangos de fechas  <\/h2>\n\n<p>Al ver cualquier m\u00e9trica o informe generado por Google Analytics, puede establecer las fechas para las que desea los datos. Los intervalos de fechas personalizados te ayudan a ver los resultados a corto y a largo plazo. Tambi\u00e9n puede comparar datos de dos intervalos de fechas.  <\/p>\n\n<h2 class=\"wp-block-heading\">11. Configurar el seguimiento del comercio electr\u00f3nico  <\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/www.bluehost.com\/es-es\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-1024x410.png\" alt=\"El seguimiento del comercio electr&#xF3;nico te ayuda a comprender tus datos de ingresos\" class=\"wp-image-37117\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-1024x410.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-300x120.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-768x307.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n<p>Si tienes un sitio web de comercio electr\u00f3nico, el <a href=\"https:\/\/support.google.com\/analytics\/answer\/1037249\" target=\"_blank\" rel=\"noreferrer noopener\"> seguimiento<\/a> <a href=\"https:\/\/support.google.com\/analytics\/answer\/1037249\" target=\"_blank\" rel=\"noreferrer noopener\">de comercio electr\u00f3nico<\/a> de Google Analytics te ayudar\u00e1 a capturar tus datos de ingresos. <\/p>\n\n<p>Puede personalizar Google Analytics para capturar <a href=\"https:\/\/www.bluehost.com\/blog\/e-commerce-kpis\/\">indicadores clave de rendimiento<\/a> (KPI) de comercio electr\u00f3nico, como:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Valor medio de los pedidos  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Hora de comprar  <\/li>\n\n\n\n<li>Ingresos por fuentes de tr\u00e1fico  <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">12. Conectar Google Analytics a Google AdSense  <\/h2>\n\n<p>Si tiene una cuenta de Google AdSense, puede vincularla a Google Analytics para controlar sus ingresos de Google Ads.  <\/p>\n\n<p>Hay muchos beneficios de vincular las cuentas. Te ayuda a:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Identifique las p\u00e1ginas generadoras de ingresos en su sitio web  <\/li>\n\n\n\n<li>Identifique las ubicaciones de donde provienen la mayor\u00eda de sus ingresos  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Reconocer las palabras clave que generan los mayores ingresos  <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">13. Supervisa las conversiones  <\/h2>\n\n<p>Dependiendo del prop\u00f3sito de su sitio web, las conversiones pueden ocurrir cuando un usuario realiza una compra, se registra para obtener una cuenta o completa un formulario para obtener m\u00e1s informaci\u00f3n sobre un producto o servicio.  <\/p>\n\n<p>Google Analytics le permite definir un conjunto de acciones que constituyen un objetivo y monitorear su rendimiento con respecto a \u00e9l utilizando la funci\u00f3n <strong>Objetivos<\/strong> .  <\/p>\n\n<h2 class=\"wp-block-heading\">14. Establece otras metas  <\/h2>\n\n<p>Adem\u00e1s de monitorear las conversiones, tambi\u00e9n puede utilizar la funci\u00f3n de objetivos de Google Analytics para otros fines. Puede medir su rendimiento en las siguientes \u00e1reas:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>P\u00e1ginas vistas  <\/li>\n\n\n\n<li>Descargas  <\/li>\n\n\n\n<li>Registro de correo electr\u00f3nico  <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">15. Personaliza las alertas  <\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.bluehost.com\/es-es\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-1024x717.jpg\" alt=\"La configuraci&#xF3;n de alertas te ayuda a identificar problemas con tu sitio web\" class=\"wp-image-37123\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-1024x717.jpg 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-300x210.jpg 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-768x537.jpg 768w\" sizes=\"100vw\" \/><\/figure>\n\n<p>Puede recibir alertas de Google Analytics sobre varios eventos que afectan el rendimiento de su sitio web. Por ejemplo, puede crear una alerta personalizada cada vez que el tr\u00e1fico diario de su sitio web caiga por debajo de un determinado umbral.  <\/p>\n\n<p>Las alertas personalizadas lo ayudan a estar al tanto de los problemas del sitio web y solucionarlos r\u00e1pidamente.  <\/p>\n\n<h2 class=\"wp-block-heading\">Reflexiones finales: 15 formas de personalizar Google Analytics para obtener mejores estad\u00edsticas  <\/h2>\n\n<p>Google Analytics implementa constantemente nuevas funciones para mejorar la experiencia del usuario. Cuando veas una nueva opci\u00f3n, juega con ella para ver si es algo que puedes usar.  <\/p>\n\n<p>Personalizar esta herramienta para obtener la m\u00e1xima efectividad puede ser un desaf\u00edo si eres nuevo en Google Analytics. Puedes probar <a href=\"https:\/\/www.quicksprout.com\/best-google-analytics-plugins-for-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">los plugins<\/a> de Google Analytics para WordPress. Si necesitas ayuda profesional, echa un vistazo a los servicios <a href=\"https:\/\/www.bluehost.com\/help\/article\/wp-pro\">gestionados de WordPress<\/a> de Bluehost hoy mismo.    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics es una herramienta de an\u00e1lisis f\u00e1cil de usar que le proporciona datos detallados para monitorear el tr\u00e1fico en su sitio web. Con los informes de Google Analytics , puede realizar un seguimiento de qui\u00e9n visita su sitio web y cu\u00e1nto tiempo permanece. Tambi\u00e9n puedes ver si vuelven a tu sitio web. Aun as\u00ed, [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":128505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"15 formas de personalizar Google Analytics para obtener mejores estad\u00edsticas","_yoast_wpseo_metadesc":"\u00bfBuscas m\u00e9todos para obtener informaci\u00f3n m\u00e1s detallada sobre el rendimiento de tu sitio web? Aqu\u00ed hay 15 formas de personalizar Google Analytics para un mejor an\u00e1lisis web.","inline_featured_image":false,"footnotes":""},"categories":[1368,3080],"tags":[3653,3673,3682],"ppma_author":[588],"class_list":["post-128504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-de-resultados","tag-analitica","tag-listicle","tag-trucos-y-consejos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>15 formas de personalizar Google Analytics para obtener mejores estad\u00edsticas<\/title>\n<meta name=\"description\" content=\"\u00bfBuscas m\u00e9todos para obtener informaci\u00f3n m\u00e1s detallada sobre el rendimiento de tu sitio web? Aqu\u00ed hay 15 formas de personalizar Google Analytics para un mejor an\u00e1lisis web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/es\/wp-json\/wp\/v2\/posts\/128504\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 formas de personalizar Google Analytics\" \/>\n<meta property=\"og:description\" content=\"\u00bfBuscas m\u00e9todos para obtener informaci\u00f3n m\u00e1s detallada sobre el rendimiento de tu sitio web? 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