{"id":130888,"date":"2020-08-04T13:11:07","date_gmt":"2020-08-04T13:11:07","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/google-keen-101-que-es-y-como-usarlo\/"},"modified":"2025-03-06T09:07:12","modified_gmt":"2025-03-06T09:07:12","slug":"google-keen-101-que-es-y-como-usarlo","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/","title":{"rendered":"Google Keen 101: qu\u00e9 es y c\u00f3mo usarlo"},"content":{"rendered":"\n<p>\u00bfQu\u00e9 es lo que m\u00e1s te interesa?  <\/p>\n\n<p>Google quiere potenciar tus pasiones con su \u00faltimo producto digital: Keen. Desde que Google lanz\u00f3 este curador de contenido digital en junio de 2020, <a href=\"https:\/\/www.google.com\/search?q=google+keen&amp;rlz=1C5CHFA_enUS889US889&amp;sxsrf=ALeKk034gX0eNwahhOchdtH5kDHssPct6g:1595203960750&amp;source=lnms&amp;tbm=nws&amp;sa=X&amp;ved=2ahUKEwjZzLLrxdrqAhW4oXIEHUG5CSAQ_AUoAXoECAwQAw&amp;biw=1440&amp;bih=789\">los medios<\/a> se han referido a \u00e9l como la respuesta de Google a Pinterest.   <\/p>\n\n<p>Es posible que recuerde que Google ha intentado aventurarse en <a href=\"https:\/\/www.bluehost.com\/blog\/simple-techniques-to-immediately-improve-your-businesss-social-media-presence\/\">las redes sociales<\/a> antes con Google+, y <a href=\"https:\/\/www.bbc.com\/news\/technology-47771927\">fracasaron<\/a>.<\/p>\n\n<p>\u00bfPodr\u00e1 Keen tener \u00e9xito donde Google+ fracas\u00f3? \u00bfSer\u00e1 un rival leg\u00edtimo para Pinterest? Todo depender\u00e1 de si a la gente le resulta \u00fatil.    <\/p>\n\n<p>Aqu\u00ed exploraremos:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 es Google Keen?<\/li>\n\n\n\n<li>C\u00f3mo crear un Keen<\/li>\n\n\n\n<li>\u00bfQu\u00e9 caracter\u00edsticas puedes encontrar en un Keen?<\/li>\n\n\n\n<li>C\u00f3mo a\u00f1adir contenido a un Keen<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-keen\">\u00bfQu\u00e9 es Keen?<\/h2>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/h27H3BO2HacPr8uHLdVpubsAtBluv9j46ZqpxnE1-BlFZLr3gRWmiZYLNHk6Vv1pWV3qaOm82KzwiT96kzmZ-kfIKCVhkWTisjTdTHukDuwckwLIgFt5p3IkG8AQzszOKcE1L_K5\" alt=\"\"\/><\/figure>\n\n<p><a href=\"https:\/\/staykeen.com\/\">Keen<\/a> es una nueva plataforma de Google, similar a Pinterest, que te permite recopilar y compartir ideas sobre temas que te interesan. Keen proporciona a los usuarios recomendaciones personalizadas basadas en las b\u00fasquedas web que seleccionan y el contenido que suben. <\/p>\n\n<p>La plataforma fue creada por los equipos <a href=\"https:\/\/area120.google.com\/\">Area 120<\/a> y <a href=\"https:\/\/research.google\/teams\/brain\/pair\/\">PAIR<\/a> de Google. Seg\u00fan el cofundador <a href=\"https:\/\/www.blog.google\/technology\/area-120\/keen\/\">CJ Adams<\/a>, a diferencia de otras plataformas de redes sociales, el objetivo de Keen no es mantener a los usuarios desplaz\u00e1ndose durante horas. En cambio, es una herramienta que te ayuda a alimentar tus intereses al brindarte un lugar para guardar y revisar lo que te inspira.  <\/p>\n\n<p>La herramienta cuenta con tres capacidades:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Crear<\/li>\n\n\n\n<li>Comisariado<\/li>\n\n\n\n<li>Colaborando<\/li>\n<\/ul>\n\n<p>Los usuarios <strong>crean<\/strong> \u00abKeens\u00bb, que son similares a <a href=\"https:\/\/www.bluehost.com\/blog\/7-overlooked-social-media-networks-your-brand-should-leverage\/\">los tableros de Pinterest<\/a> . Pueden <strong>seleccionar<\/strong> contenido guardando los art\u00edculos que sugiere Keen o subiendo enlaces, im\u00e1genes y texto. Los usuarios pueden hacer p\u00fablicos sus Keens, compartirlos con amigos e invitar a otros a <strong>colaborar<\/strong> y agregar contenido.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-keen\">C\u00f3mo crear un Keen<\/h2>\n\n<p>A continuaci\u00f3n, te explicamos c\u00f3mo hacer tu primer Keen:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Visita staykeen.com e inicia sesi\u00f3n en tu cuenta de Google.<\/li>\n\n\n\n<li>En la p\u00e1gina de inicio, haga clic en el <strong>signo m\u00e1s encerrado en un c\u00edrculo en<\/strong> la parte superior de la p\u00e1gina.<\/li>\n\n\n\n<li>Escribe algo que quieras aprender m\u00e1s tiempo, como \u00ab<a href=\"https:\/\/www.bluehost.com\/es-es\/blog\/como-crear-un-gran-sitio-web-para-tu-pequena-empresa-sin-contratar-a-un-desarrollador\/\">crear un sitio web para una peque\u00f1a empresa<\/a>\u00bb y luego haz clic en <strong>Siguiente<\/strong>.<\/li>\n<\/ol>\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li>Ahora puede seleccionar b\u00fasquedas que est\u00e9n relacionadas con su tema y agregar las suyas propias.<\/li>\n<\/ol>\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li>Finaliza tu Keen agregando una imagen de portada, escribiendo una descripci\u00f3n, seleccionando opciones de privacidad y optando por recibir correos electr\u00f3nicos sobre nuevas sugerencias de contenido.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\" id=\"h-google-keen-features\">Caracter\u00edsticas de Google Keen<\/h2>\n\n<p>Los entusiastas que crees constar\u00e1n de tres pesta\u00f1as:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Gemas  <\/li>\n\n\n\n<li>Explorar  <\/li>\n\n\n\n<li>B\u00fasquedas  <\/li>\n<\/ul>\n\n<p><strong>Explore<\/strong> sugiere contenido web para consultar en funci\u00f3n de las b\u00fasquedas que guarde y el contenido que agregue. Guarde su contenido favorito de la pesta\u00f1a <strong>Explorar<\/strong> haciendo clic en el <strong>icono<\/strong> de gema en la parte inferior derecha de la imagen destacada de cada enlace.   <\/p>\n\n<p>El contenido guardado se mover\u00e1 a la pesta\u00f1a <strong>Gemas<\/strong> . Cuando guardes el contenido sugerido, Keen rellenar\u00e1 la pesta\u00f1a <strong>Explorar<\/strong> con nuevas sugerencias, seg\u00fan tus preferencias. <\/p>\n\n<p>La pesta\u00f1a <strong>B\u00fasquedas<\/strong> muestra los t\u00e9rminos de b\u00fasqueda que ha guardado y le permite agregar otros nuevos.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-add-content-to-a-keen\">C\u00f3mo agregar contenido a un Keen<\/h2>\n\n<p>A\u00f1ade nuevas secciones y contenido a tu Keen haciendo clic en el bot\u00f3n <strong>+A\u00f1adir<\/strong> debajo de la descripci\u00f3n de tu Keen.  <\/p>\n\n<p>A continuaci\u00f3n, seleccione una de las tres opciones:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Enlaces, texto y fotos<\/strong>: A\u00f1ade enlaces, contenido de texto, im\u00e1genes, menciones y etiquetas a tu Keen.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>A\u00f1adir desde la b\u00fasqueda<\/strong>: Busca nuevos t\u00e9rminos y selecciona art\u00edculos para a\u00f1adirlos a tu Keen.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Nueva secci\u00f3n<\/strong>: Las secciones te ayudan a organizar el contenido guardado. Dale un nombre y una descripci\u00f3n a tu nueva secci\u00f3n. Aparecen nuevas secciones en la pesta\u00f1a Gemas, encima de la secci\u00f3n Guardados.    <\/li>\n<\/ul>\n\n<p>Entonces, \u00bftendr\u00e1 Keen de Google m\u00e1s \u00e9xito a largo plazo que Google+? \u00bfRivalizar\u00e1 con Pinterest? Solo el tiempo lo dir\u00e1. Mientras tanto, pru\u00e9balo y \u00fasalo para guardar inspiraci\u00f3n para tu proyecto, blog o negocio que te apasiona.   <\/p>\n\n<p>Lanza un sitio web para tu hobby o negocio con Bluehost. Obtenga informaci\u00f3n sobre <a href=\"https:\/\/www.bluehost.com\/hosting\/shared#pricing-cards\">los planes de alojamiento de sitios web de Bluehost<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es lo que m\u00e1s te interesa? Google quiere potenciar tus pasiones con su \u00faltimo producto digital: Keen. Desde que Google lanz\u00f3 este curador de contenido digital en junio de 2020, los medios se han referido a \u00e9l como la respuesta de Google a Pinterest. Es posible que recuerde que Google ha intentado aventurarse en [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":130889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Google Keen 101: qu\u00e9 es y c\u00f3mo usarlo | Anfitri\u00f3n azul","_yoast_wpseo_metadesc":"\u00bfQu\u00e9 es Google Keen? \u00bfEs una amenaza seria para Pinterest? Este art\u00edculo responde a esas preguntas y te ense\u00f1a c\u00f3mo configurar tu primer Keen.","inline_featured_image":false,"footnotes":""},"categories":[1368,1403],"tags":[3653,3662,3672,3682],"ppma_author":[602],"class_list":["post-130888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-redes-sociales","tag-analitica","tag-contenido","tag-guias-practicas","tag-trucos-y-consejos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Keen 101: qu\u00e9 es y c\u00f3mo usarlo | Anfitri\u00f3n azul<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es Google Keen? \u00bfEs una amenaza seria para Pinterest? Este art\u00edculo responde a esas preguntas y te ense\u00f1a c\u00f3mo configurar tu primer Keen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/es\/wp-json\/wp\/v2\/posts\/130888\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Keen 101: qu\u00e9 es y c\u00f3mo usarlo\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es Google Keen? \u00bfEs una amenaza seria para Pinterest? Este art\u00edculo responde a esas preguntas y te ense\u00f1a c\u00f3mo configurar tu primer Keen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluehost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bluehost\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-04T13:11:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T09:07:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2020\/08\/Social-Templates-91-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Machielle Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/machiellethomas\" \/>\n<meta name=\"twitter:site\" content=\"@bluehost\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Machielle Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/\"},\"author\":{\"name\":\"Machielle Thomas\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/#\/schema\/person\/5f0415b94c1232ec2b636fb579189d3c\"},\"headline\":\"Google Keen 101: qu\u00e9 es y c\u00f3mo usarlo\",\"datePublished\":\"2020-08-04T13:11:07+00:00\",\"dateModified\":\"2025-03-06T09:07:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/\"},\"wordCount\":709,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2020\/08\/Social-Templates-91-1.png\",\"keywords\":[\"Anal\u00edtica\",\"Contenido\",\"Gu\u00edas pr\u00e1cticas\",\"Trucos y consejos\"],\"articleSection\":[\"Marketing\",\"Redes Sociales\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/\",\"name\":\"Google Keen 101: qu\u00e9 es y c\u00f3mo usarlo | Anfitri\u00f3n azul\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2020\/08\/Social-Templates-91-1.png\",\"datePublished\":\"2020-08-04T13:11:07+00:00\",\"dateModified\":\"2025-03-06T09:07:12+00:00\",\"description\":\"\u00bfQu\u00e9 es Google Keen? \u00bfEs una amenaza seria para Pinterest? Este art\u00edculo responde a esas preguntas y te ense\u00f1a c\u00f3mo configurar tu primer Keen.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#primaryimage\",\"url\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2020\/08\/Social-Templates-91-1.png\",\"contentUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2020\/08\/Social-Templates-91-1.png\",\"width\":1024,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.bluehost.com\/es-es\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticia\",\"item\":\"https:\/\/www.bluehost.com\/blog\/es\/category\/noticia\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Keen 101: qu\u00e9 es y c\u00f3mo usarlo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/#website\",\"url\":\"https:\/\/www.bluehost.com\/blog\/es\/\",\"name\":\"Bluehost\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bluehost.com\/blog\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/#organization\",\"name\":\"Bluehost\",\"url\":\"https:\/\/www.bluehost.com\/blog\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg\",\"contentUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg\",\"width\":136,\"height\":24,\"caption\":\"Bluehost\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bluehost\/\",\"https:\/\/x.com\/bluehost\",\"https:\/\/www.linkedin.com\/company\/bluehost-com\/\",\"https:\/\/www.youtube.com\/user\/bluehost\",\"https:\/\/en.wikipedia.org\/wiki\/Bluehost\"],\"description\":\"Bluehost is a leading web hosting provider empowering millions of websites worldwide. \\u2028Discover how Bluehost's expertise, reliability, and innovation can help you achieve your online goals.\",\"telephone\":\"+1-888-401-4678\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/#\/schema\/person\/5f0415b94c1232ec2b636fb579189d3c\",\"name\":\"Machielle Thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/es\/#\/schema\/person\/image\/d4ddb5ba781119f57d9935f3cbd6875a\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/68d6030908d825bb56c64a6db30231734458b2f95e17c82f374b2f9c1c0f3924?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/68d6030908d825bb56c64a6db30231734458b2f95e17c82f374b2f9c1c0f3924?s=96&d=mm&r=g\",\"caption\":\"Machielle Thomas\"},\"description\":\"Machielle is a content enthusiast who has a passion for bridging the gap between audiences and brands through impactful storytelling. Machielle has also spoken at dozens of WordCamps throughout the years.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/machielle-thomas-99752179\",\"https:\/\/x.com\/https:\/\/twitter.com\/machiellethomas\"],\"knowsAbout\":[\"Content Marketing\",\"Storytelling\",\"Leadership\"],\"jobTitle\":\"Course Instructor\",\"worksFor\":\"LinkedIn\",\"url\":\"https:\/\/www.bluehost.com\/blog\/es\/author\/machiellet\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Keen 101: qu\u00e9 es y c\u00f3mo usarlo | Anfitri\u00f3n azul","description":"\u00bfQu\u00e9 es Google Keen? \u00bfEs una amenaza seria para Pinterest? Este art\u00edculo responde a esas preguntas y te ense\u00f1a c\u00f3mo configurar tu primer Keen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bluehost.com\/blog\/es\/wp-json\/wp\/v2\/posts\/130888\/","og_locale":"es_ES","og_type":"article","og_title":"Google Keen 101: qu\u00e9 es y c\u00f3mo usarlo","og_description":"\u00bfQu\u00e9 es Google Keen? \u00bfEs una amenaza seria para Pinterest? Este art\u00edculo responde a esas preguntas y te ense\u00f1a c\u00f3mo configurar tu primer Keen.","og_url":"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/","og_site_name":"Bluehost Blog","article_publisher":"https:\/\/www.facebook.com\/bluehost\/","article_published_time":"2020-08-04T13:11:07+00:00","article_modified_time":"2025-03-06T09:07:12+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2020\/08\/Social-Templates-91-1.png","type":"image\/png"}],"author":"Machielle Thomas","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/machiellethomas","twitter_site":"@bluehost","twitter_misc":{"Escrito por":"Machielle Thomas","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#article","isPartOf":{"@id":"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/"},"author":{"name":"Machielle Thomas","@id":"https:\/\/www.bluehost.com\/blog\/es\/#\/schema\/person\/5f0415b94c1232ec2b636fb579189d3c"},"headline":"Google Keen 101: qu\u00e9 es y c\u00f3mo usarlo","datePublished":"2020-08-04T13:11:07+00:00","dateModified":"2025-03-06T09:07:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/"},"wordCount":709,"commentCount":0,"publisher":{"@id":"https:\/\/www.bluehost.com\/blog\/es\/#organization"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2020\/08\/Social-Templates-91-1.png","keywords":["Anal\u00edtica","Contenido","Gu\u00edas pr\u00e1cticas","Trucos y consejos"],"articleSection":["Marketing","Redes Sociales"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/","url":"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/","name":"Google Keen 101: qu\u00e9 es y c\u00f3mo usarlo | Anfitri\u00f3n azul","isPartOf":{"@id":"https:\/\/www.bluehost.com\/blog\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#primaryimage"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2020\/08\/Social-Templates-91-1.png","datePublished":"2020-08-04T13:11:07+00:00","dateModified":"2025-03-06T09:07:12+00:00","description":"\u00bfQu\u00e9 es Google Keen? \u00bfEs una amenaza seria para Pinterest? Este art\u00edculo responde a esas preguntas y te ense\u00f1a c\u00f3mo configurar tu primer Keen.","breadcrumb":{"@id":"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#primaryimage","url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2020\/08\/Social-Templates-91-1.png","contentUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2020\/08\/Social-Templates-91-1.png","width":1024,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/www.bluehost.com\/blog\/es\/google-keen-101-que-es-y-como-usarlo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.bluehost.com\/es-es\/blog\/"},{"@type":"ListItem","position":2,"name":"Noticia","item":"https:\/\/www.bluehost.com\/blog\/es\/category\/noticia\/"},{"@type":"ListItem","position":3,"name":"Google Keen 101: qu\u00e9 es y c\u00f3mo usarlo"}]},{"@type":"WebSite","@id":"https:\/\/www.bluehost.com\/blog\/es\/#website","url":"https:\/\/www.bluehost.com\/blog\/es\/","name":"Bluehost","description":"","publisher":{"@id":"https:\/\/www.bluehost.com\/blog\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bluehost.com\/blog\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.bluehost.com\/blog\/es\/#organization","name":"Bluehost","url":"https:\/\/www.bluehost.com\/blog\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.bluehost.com\/blog\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg","contentUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg","width":136,"height":24,"caption":"Bluehost"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bluehost\/","https:\/\/x.com\/bluehost","https:\/\/www.linkedin.com\/company\/bluehost-com\/","https:\/\/www.youtube.com\/user\/bluehost","https:\/\/en.wikipedia.org\/wiki\/Bluehost"],"description":"Bluehost is a leading web hosting provider empowering millions of websites worldwide. \u2028Discover how Bluehost's expertise, reliability, and innovation can help you achieve your online goals.","telephone":"+1-888-401-4678"},{"@type":"Person","@id":"https:\/\/www.bluehost.com\/blog\/es\/#\/schema\/person\/5f0415b94c1232ec2b636fb579189d3c","name":"Machielle Thomas","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.bluehost.com\/blog\/es\/#\/schema\/person\/image\/d4ddb5ba781119f57d9935f3cbd6875a","url":"https:\/\/secure.gravatar.com\/avatar\/68d6030908d825bb56c64a6db30231734458b2f95e17c82f374b2f9c1c0f3924?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/68d6030908d825bb56c64a6db30231734458b2f95e17c82f374b2f9c1c0f3924?s=96&d=mm&r=g","caption":"Machielle Thomas"},"description":"Machielle is a content enthusiast who has a passion for bridging the gap between audiences and brands through impactful storytelling. Machielle has also spoken at dozens of WordCamps throughout the years.","sameAs":["https:\/\/www.linkedin.com\/in\/machielle-thomas-99752179","https:\/\/x.com\/https:\/\/twitter.com\/machiellethomas"],"knowsAbout":["Content Marketing","Storytelling","Leadership"],"jobTitle":"Course Instructor","worksFor":"LinkedIn","url":"https:\/\/www.bluehost.com\/blog\/es\/author\/machiellet\/"}]}},"authors":[{"term_id":602,"user_id":6,"is_guest":0,"slug":"machiellet","display_name":"Machielle Thomas","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/68d6030908d825bb56c64a6db30231734458b2f95e17c82f374b2f9c1c0f3924?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":"","9":"","10":"","11":"","12":"","13":"","14":"","15":""}],"_links":{"self":[{"href":"https:\/\/www.bluehost.com\/blog\/es\/wp-json\/wp\/v2\/posts\/130888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluehost.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluehost.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=130888"}],"version-history":[{"count":0,"href":"https:\/\/www.bluehost.com\/blog\/es\/wp-json\/wp\/v2\/posts\/130888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/es\/wp-json\/wp\/v2\/media\/130889"}],"wp:attachment":[{"href":"https:\/\/www.bluehost.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=130888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=130888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=130888"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/es\/wp-json\/wp\/v2\/ppma_author?post=130888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}