{"id":165281,"date":"2022-01-19T11:53:00","date_gmt":"2022-01-19T11:53:00","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/15-facons-de-personnaliser-google-analytics\/"},"modified":"2025-05-15T17:05:54","modified_gmt":"2025-05-15T17:05:54","slug":"15-facons-de-personnaliser-google-analytics","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/fr\/15-facons-de-personnaliser-google-analytics\/","title":{"rendered":"15 fa\u00e7ons de personnaliser Google Analytics"},"content":{"rendered":"\n<p>Google Analytics est un outil d\u2019analyse convivial qui vous fournit des donn\u00e9es perspicaces pour surveiller le trafic sur votre site web. Avec <a href=\"https:\/\/www.bluehost.com\/blog\/a-beginners-tour-of-google-analytics\/\">les rapports Google Analytics<\/a> , vous pouvez savoir qui visite votre site Web et combien de temps ils y restent. Vous pouvez \u00e9galement voir s\u2019ils reviennent sur votre site Web.    <\/p>\n\n<p>N\u00e9anmoins, vous devez personnaliser Google Analytics pour exploiter tout son potentiel. Nous allons examiner 15 fa\u00e7ons de le faire.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-1-customize-how-you-view-your-data-nbsp-nbsp\">1. Personnalisez la fa\u00e7on dont vous affichez vos donn\u00e9es  <\/h2>\n\n<p>Google Analytics propose plusieurs m\u00e9thodes pour afficher les donn\u00e9es. Outre le format de base des graphiques tabulaires et lin\u00e9aires, vous pouvez personnaliser Google Analytics pour permettre une visualisation avanc\u00e9e des donn\u00e9es.   <\/p>\n\n<p>Si vous connectez votre compte Google Analytics \u00e0 <a href=\"https:\/\/support.google.com\/analytics\/answer\/9849873?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Data Studio<\/a>, vous pouvez analyser vos donn\u00e9es \u00e0 l\u2019aide <a href=\"https:\/\/medium.com\/data-school\/chart-types-in-data-studio-494b50c53033\" target=\"_blank\" rel=\"noreferrer noopener\">de tableaux et de graphiques avanc\u00e9s<\/a>. Data Studio fournit des graphiques \u00e0 barres, des graphiques circulaires et des cartes g\u00e9ographiques.   <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"962\" height=\"519\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data.png\" alt=\"Google Data Studio vous aide &#xE0; visualiser vos donn&#xE9;es Google Analytics\" class=\"wp-image-37120\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data.png 962w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data-300x162.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data-768x414.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n<p>La fonction d\u2019exploration de <a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/new_google_analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a><a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/new_google_analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 4<\/a> vous aidera \u00e0 obtenir des informations approfondies sur les donn\u00e9es. Vous pouvez analyser les groupes d\u2019utilisateurs en fonction de mesures comportementales. Le menu d\u2019exploration propose \u00e9galement des options permettant de comparer les segments d\u2019utilisateurs et d\u2019analyser un utilisateur en profondeur.    <\/p>\n\n<h2 class=\"wp-block-heading\">2. Cr\u00e9ez un tableau de bord personnalis\u00e9  <\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-1024x683.jpg\" alt=\"La personnalisation de votre tableau de bord Google Analytics facilite l&#x2019;analyse Web\" class=\"wp-image-37114\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-1024x683.jpg 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-300x200.jpg 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-768x512.jpg 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-270x180.jpg 270w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-770x515.jpg 770w\" sizes=\"100vw\" \/><\/figure>\n\n<p>La personnalisation de vos tableaux de bord vous permet d\u2019afficher les indicateurs qui comptent le plus pour vous en un seul endroit. Choisissez les indicateurs que vous souhaitez voir et organisez-les de mani\u00e8re \u00e0 ce qu\u2019ils aient du sens pour vous.   <\/p>\n\n<p>Vous pouvez personnaliser Google Analytics pour afficher des <a href=\"https:\/\/www.bluehost.com\/blog\/video-web-analytics-beginners-key-metrics\/\">indicateurs cruciaux<\/a> tels que :  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Trafic total  <\/li>\n\n\n\n<li>Source du trafic  <\/li>\n\n\n\n<li>Dur\u00e9e de la s\u00e9ance  <\/li>\n\n\n\n<li>Taux de rebond  <\/li>\n\n\n\n<li>Taux de conversion  <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">3. Importer un mod\u00e8le de tableau de bord  <\/h2>\n\n<p>Si vous n\u2019avez pas envie de cr\u00e9er vos tableaux de bord personnalis\u00e9s, vous pouvez en importer un \u00e0 partir d\u2019un <a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.start%3D10%26_.count%3D10\/\" target=\"_blank\" rel=\"noreferrer noopener\">large \u00e9ventail<\/a> de mod\u00e8les de tableaux de bord Google Analytics.  <\/p>\n\n<p>Voici quelques mod\u00e8les personnalis\u00e9s populaires :  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Tableau de bord de la croissance du trafic  <\/li>\n\n\n\n<li>Aper\u00e7u de l\u2019audience  <\/li>\n\n\n\n<li>Tableau de bord <a href=\"https:\/\/bluehost.com\/fr\/blog\/principes-fondamentaux-du-referencement-guide-du-debutant-2024\/\">d\u2019optimisation des moteurs de recherche<\/a> (SEO) <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">4. Utilisez plus d\u2019un tableau de bord  <\/h2>\n\n<p>Vous disposez de nombreux tableaux de bord personnalisables \u00e9tonnants dans Google Analytics. Vous n\u2019\u00eates pas oblig\u00e9 d\u2019en choisir un. Vous pouvez utiliser <a href=\"https:\/\/databox.com\/10-google-analytics-dashboards-helped-550000-people\" target=\"_blank\" rel=\"noreferrer noopener\">des tableaux de bord personnalis\u00e9s distincts<\/a> pour surveiller diff\u00e9rents types de donn\u00e9es.    <\/p>\n\n<p>Vous pouvez utiliser plusieurs tableaux de bord pour surveiller :  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Trafic sur le site Web  <\/li>\n\n\n\n<li>R\u00e9sultats des m\u00e9dias sociaux et du marketing num\u00e9rique  <\/li>\n\n\n\n<li>Pages vues et performances des mots-cl\u00e9s  <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">5. Ajouter des widgets personnalis\u00e9s  <\/h2>\n\n<p>Lorsque vous personnalisez vos tableaux de bord, n\u2019oubliez pas d\u2019inclure des widgets personnalis\u00e9s, des secteurs, des tableaux ou des widgets de chronologie en plus des mesures de base. Vous pouvez avoir jusqu\u2019\u00e0 12 widgets dans chacun de vos <a href=\"https:\/\/www.optimizesmart.com\/google-analytics-dashboards\" target=\"_blank\" rel=\"noreferrer noopener\">tableaux de bord Analytics<\/a>.   <\/p>\n\n<h2 class=\"wp-block-heading\">6. Envoyer les mesures du tableau de bord par e-mail  <\/h2>\n\n<p>Pour suivre l\u2019\u00e9volution des indicateurs de vos tableaux de bord au fil du temps, envoyez-les r\u00e9guli\u00e8rement \u00e0 votre adresse e-mail.  <\/p>\n\n<p>Vous pouvez <a href=\"https:\/\/blog.coupler.io\/how-to-export-google-analytics-data-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">exporter les <\/a><a href=\"https:\/\/blog.coupler.io\/how-to-export-google-analytics-data-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">donn\u00e9es Google Analytics<\/a> au format PDF et planifier leur envoi par e-mail \u00e0 des intervalles sp\u00e9cifiques.  <\/p>\n\n<h2 class=\"wp-block-heading\">7. Cr\u00e9ez des rapports personnalis\u00e9s  <\/h2>\n\n<p>Les rapports personnalis\u00e9s de Google Analytics vous aident \u00e0 g\u00e9n\u00e9rer des informations approfondies sur votre activit\u00e9 en ligne. Vous disposez <a href=\"https:\/\/www.topfloortech.com\/blog\/the-6-most-important-reports-in-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">de plusieurs types de rapports<\/a> dans google analytics, tels que :   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Des rapports d\u2019acquisition qui montrent toutes les sources de trafic de votre site web  <\/li>\n\n\n\n<li>Rapports de comportement qui montrent comment vos visiteurs interagissent avec votre site web  <\/li>\n\n\n\n<li>Rapports de conversion qui vous aident \u00e0 suivre votre trafic et vos objectifs marketing  <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">8. Importer des rapports personnalis\u00e9s  <\/h2>\n\n<p>Comme pour les tableaux de bord personnalis\u00e9s, vous pouvez importer certains types de rapports personnalis\u00e9s. L\u2019utilisation des mod\u00e8les de rapports personnalis\u00e9s vous aidera \u00e0 gagner du temps.   <\/p>\n\n<p>Consultez les <a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\">mod\u00e8les<\/a> <a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\">de <\/a><a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\">rapports<\/a><a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a> personnalis\u00e9s populaires. <\/p>\n\n<h2 class=\"wp-block-heading\">9. Cr\u00e9er des rapports programm\u00e9s  <\/h2>\n\n<p>Une fois que vous avez choisi les rapports dont vous avez besoin, vous pouvez les cr\u00e9er automatiquement. Vous pouvez planifier la cr\u00e9ation de rapports personnalis\u00e9s et recevoir les r\u00e9sultats par e-mail.   <\/p>\n\n<h2 class=\"wp-block-heading\">10. Ajuster les plages de dates  <\/h2>\n\n<p>Lorsque vous consultez une statistique ou un rapport g\u00e9n\u00e9r\u00e9 par Google Analytics, vous pouvez d\u00e9finir les dates auxquelles vous souhaitez recevoir les donn\u00e9es. Les plages de dates personnalis\u00e9es vous permettent d\u2019afficher les r\u00e9sultats \u00e0 court et \u00e0 long terme. Vous pouvez \u00e9galement comparer les donn\u00e9es de deux plages de dates.    <\/p>\n\n<h2 class=\"wp-block-heading\">11. Configurer le suivi du commerce \u00e9lectronique  <\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-1024x410.png\" alt=\"Le suivi du commerce &#xE9;lectronique vous aide &#xE0; comprendre vos donn&#xE9;es de revenus\" class=\"wp-image-37117\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-1024x410.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-300x120.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-768x307.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n<p>Si vous poss\u00e9dez un site Web de commerce \u00e9lectronique, le <a href=\"https:\/\/support.google.com\/analytics\/answer\/1037249\" target=\"_blank\" rel=\"noreferrer noopener\"> suivi<\/a> du <a href=\"https:\/\/support.google.com\/analytics\/answer\/1037249\" target=\"_blank\" rel=\"noreferrer noopener\">commerce \u00e9lectronique<\/a> de Google Analytics vous aidera \u00e0 capturer vos donn\u00e9es de revenus. <\/p>\n\n<p>Vous pouvez personnaliser Google Analytics pour capturer des <a href=\"https:\/\/www.bluehost.com\/blog\/e-commerce-kpis\/\">indicateurs cl\u00e9s de performance<\/a> (KPI) du commerce \u00e9lectronique, tels que :  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Valeur moyenne des commandes  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>C\u2019est le moment d\u2019acheter  <\/li>\n\n\n\n<li>Chiffre d\u2019affaires par sources de trafic  <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">12. Connectez Google Analytics \u00e0 Google AdSense  <\/h2>\n\n<p>If you have a\u00a0Google AdSense\u00a0account, you can link it to\u00a0Google Analytics\u00a0to monitor your <a href=\"https:\/\/dealhub.io\/glossary\/revenue\/\">revenue<\/a> from\u00a0Google Ads.\u00a0\u00a0<\/p>\n\n<p>Il y a de nombreux avantages \u00e0 lier les comptes. Il vous aide \u00e0 :   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Identifiez les pages g\u00e9n\u00e9ratrices de revenus sur votre site web  <\/li>\n\n\n\n<li>Identifiez les endroits d\u2019o\u00f9 proviennent la plupart de vos revenus  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Reconna\u00eetre les mots-cl\u00e9s qui g\u00e9n\u00e8rent le plus de revenus  <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">13. Surveiller les conversions  <\/h2>\n\n<p>En fonction de l\u2019objectif de votre site Web, des conversions peuvent se produire lorsqu\u2019un utilisateur effectue un achat, s\u2019inscrit \u00e0 un compte ou remplit un formulaire pour obtenir plus d\u2019informations sur un produit ou un service.  <\/p>\n\n<p>Google Analytics vous permet de d\u00e9finir un ensemble d\u2019actions qui constituent un objectif et de surveiller vos performances par rapport \u00e0 celui-ci \u00e0 l\u2019aide de la fonctionnalit\u00e9 <strong>Objectifs<\/strong> .  <\/p>\n\n<h2 class=\"wp-block-heading\">14. Fixez-vous d\u2019autres objectifs  <\/h2>\n\n<p>Outre le suivi des conversions, vous pouvez \u00e9galement utiliser la fonction d\u2019objectif de Google Analytics \u00e0 d\u2019autres fins. Vous pouvez mesurer vos performances dans les domaines suivants :   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pages vues  <\/li>\n\n\n\n<li>T\u00e9l\u00e9chargements  <\/li>\n\n\n\n<li>Inscription par e-mail  <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">15. Personnaliser les alertes  <\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-1024x717.jpg\" alt=\"La configuration d&#x2019;alertes vous aide &#xE0; identifier les probl&#xE8;mes li&#xE9;s &#xE0; votre site Web\" class=\"wp-image-37123\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-1024x717.jpg 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-300x210.jpg 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-768x537.jpg 768w\" sizes=\"100vw\" \/><\/figure>\n\n<p>Vous pouvez recevoir des alertes de Google Analytics sur plusieurs \u00e9v\u00e9nements affectant les performances de votre site web. Par exemple, vous pouvez cr\u00e9er une alerte personnalis\u00e9e chaque fois que le trafic quotidien de votre site Web tombe en dessous d\u2019un certain seuil.   <\/p>\n\n<p>Les alertes personnalis\u00e9es vous aident \u00e0 ma\u00eetriser les probl\u00e8mes du site Web et \u00e0 les r\u00e9soudre rapidement.  <\/p>\n\n<h2 class=\"wp-block-heading\">R\u00e9flexions finales : 15 fa\u00e7ons de personnaliser Google Analytics pour de meilleures informations  <\/h2>\n\n<p>Google Analytics d\u00e9ploie constamment de nouvelles fonctionnalit\u00e9s pour am\u00e9liorer l\u2019exp\u00e9rience utilisateur. Lorsque vous remarquez une nouvelle option, jouez avec pour voir si c\u2019est quelque chose que vous pouvez utiliser.   <\/p>\n\n<p>La personnalisation de cet outil pour une efficacit\u00e9 maximale peut \u00eatre difficile si vous d\u00e9butez avec Google Analytics. Vous pouvez essayer <a href=\"https:\/\/www.quicksprout.com\/best-google-analytics-plugins-for-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">les plugins<\/a> Google Analytics pour WordPress. Si vous avez besoin d\u2019une aide professionnelle, consultez les services <a href=\"https:\/\/www.bluehost.com\/help\/article\/wp-pro\">WordPress g\u00e9r\u00e9s<\/a> de Bluehost d\u00e8s aujourd\u2019hui.    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics est un outil d\u2019analyse convivial qui vous fournit des donn\u00e9es perspicaces pour surveiller le trafic sur votre site web. Avec les rapports Google Analytics , vous pouvez savoir qui visite votre site Web et combien de temps ils y restent. Vous pouvez \u00e9galement voir s\u2019ils reviennent sur votre site Web. N\u00e9anmoins, vous devez [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":165283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"15 fa\u00e7ons de personnaliser Google Analytics pour de meilleures informations","_yoast_wpseo_metadesc":"Vous cherchez des m\u00e9thodes pour obtenir des informations plus approfondies sur les performances de votre site Web ? 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