{"id":186448,"date":"2016-09-26T09:00:10","date_gmt":"2016-09-26T09:00:10","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/comment-demarrer-un-food-truck-et-joindre-le-geste-a-la-parole\/"},"modified":"2025-05-02T16:11:06","modified_gmt":"2025-05-02T16:11:06","slug":"comment-demarrer-un-food-truck-et-joindre-le-geste-a-la-parole","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/fr\/comment-demarrer-un-food-truck-et-joindre-le-geste-a-la-parole\/","title":{"rendered":"Comment d\u00e9marrer un food truck et joindre le geste \u00e0 la parole"},"content":{"rendered":"\n

Le food truck est \u00e0 2016 ce que le cupcake \u00e9tait \u00e0 2006 : la tendance la plus savoureuse.<\/span>Vous envisagez de prendre le train en marche et de cr\u00e9er votre propre petite entreprise mobile ? R\u00e9fl\u00e9chissez \u00e0 ces \u00e9tapes avant de commencer \u00e0 fournir des repas – ou des friandises – sur roulettes. <\/span><\/p>\n\n

\u00c9tablissez un menu digne de ce nom<\/h4>\n\n

Que vous pr\u00e9voyiez un menu sal\u00e9, sucr\u00e9 ou un peu des deux, gardez \u00e0 l\u2019esprit que la simplicit\u00e9 et l\u2019efficacit\u00e9 sont des qualit\u00e9s cl\u00e9s pour un food truck r\u00e9ussi. Et en fin de compte, votre nourriture ne doit \u00eatre rien de moins qu\u2019addictive. <\/span>\u00ab\u00a0Ce que vous allez vendre aux gens doit \u00eatre pertinent dans le climat alimentaire actuel\u00a0\u00bb, conseille Adam Terry, le cerveau de <\/span>Waffle Love<\/span><\/a>, bas\u00e9 \u00e0 Provo, dans l\u2019Utah. \u00ab\u00a0Il faut que ce soit quelque chose qui vaille la peine d\u2019\u00eatre traqu\u00e9.\u00a0\u00bb <\/span>Un menu d\u00e9cadent est ce qui fait que les clients, y compris Bill Murray et Darius Rucker, font la queue pour<\/span> Sweet Lulu\u2019s Bakery On Wheels<\/span><\/a> \u00e0 Charleston, en Caroline du Sud. Karen Moran, l\u2019autoproclam\u00e9e \u00ab maman shuga en chef \u00bb de l\u2019entreprise, remplit son camping-car vintage de cupcakes et de tartes servis dans des bocaux Mason. <\/span>\u00ab\u00a0Mon menu \u00e9tait bas\u00e9 sur plusieurs choses\u00a0: les pr\u00e9f\u00e9rences personnelles, la culture du Sud et des choses qui vous rappellent la p\u00e2tisserie maison de grand-m\u00e8re\u00a0\u00bb, explique Moran, dont les friandises ont re\u00e7u des \u00e9loges sur<\/span> Cooking Channel<\/span><\/a> et dans<\/span> The Huffington Post<\/span><\/a>. <\/span> <\/p>\n\n

Cr\u00e9ez un plan d\u2019affaires complet<\/h4>\n\n

Une nourriture app\u00e9tissante ne peut pas vous mener loin. Ce n\u2019est pas parce qu\u2019un food truck n\u2019est pas une entreprise de brique et de mortier que vous ne devez pas v\u00e9rifier vos victuailles. <\/span>\u00ab Les food trucks n\u00e9cessitent une planification commerciale s\u00e9rieuse pour \u00eatre rentables et durables \u00bb, d\u00e9clare Toby Kremple, responsable mobile de <\/span>Mobile Mavens.<\/span><\/a> une flotte de food trucks bas\u00e9s \u00e0 Seattle. \u00ab Assurez-vous d\u2019inclure dans ce plan des \u00e9l\u00e9ments tels que l\u2019endroit o\u00f9 vous entreposerez votre v\u00e9hicule, l\u2019endroit o\u00f9 la nourriture sera pr\u00e9par\u00e9e et l\u2019endroit o\u00f9 vous obtiendrez de l\u2019eau et de l\u2019\u00e9lectricit\u00e9. \u00bb <\/span>Terry ajoute : \u00ab Soyez r\u00e9aliste, conservateur et pr\u00e9voyez des d\u00e9penses impr\u00e9vues. \u00bb<\/span>Kremple sugg\u00e8re de doubler le budget propos\u00e9 pour de tels co\u00fbts impr\u00e9vus. \u00ab De cette fa\u00e7on, vous serez pr\u00eat \u00e0 faire face aux co\u00fbts d\u2019exploitation impr\u00e9vus et \u00e0 l\u2019entretien des camions lorsqu\u2019ils se pr\u00e9senteront \u00bb, dit-il. <\/span><\/p>\n\n

Rechercher les r\u00e9glementations locales<\/h4>\n\n

Il peut \u00eatre difficile de s\u2019y retrouver dans les r\u00e9glementations et les exigences relatives \u00e0 l\u2019exploitation d\u2019un food truck, alors n\u2019en faites pas un effort \u00e0 moiti\u00e9.<\/span>\u00ab Assurez-vous de vous renseigner bien \u00e0 l\u2019avance sur le processus d\u2019obtention des permis et des licences de votre ville, car il peut parfois prendre des mois \u00e0 obtenir \u00bb, conseille-t-il. \u00ab\u00a0N\u2019oubliez pas non plus que les permis peuvent varier consid\u00e9rablement d\u2019une ville, d\u2019un comt\u00e9 et d\u2019un \u00c9tat \u00e0 l\u2019autre. Assurez-vous de savoir comment les diff\u00e9rents emplacements peuvent affecter votre plan d\u2019affaires. <\/span><\/p>\n\n

Acheter un camion<\/h4>\n\n

Une fois qu\u2019une strat\u00e9gie ferme est en place, il est temps de vous procurer vos roues. Il y a plusieurs options : en acheter un pr\u00eat \u00e0 rouler, embaucher quelqu\u2019un pour en construire un pour vous, ou bricoler. <\/span>Terry \u00e9tait \u00e0 court d\u2019argent lorsqu\u2019il s\u2019est pr\u00e9par\u00e9 \u00e0 lancer Waffle Love, alors il a choisi ce dernier. \u00ab C\u2019\u00e9tait vraiment un d\u00e9fi, et j\u2019ai d\u00e9pens\u00e9 plus de temps et d\u2019argent que je ne veux l\u2019admettre \u00bb, dit Terry, qui a demand\u00e9 l\u2019aide de sa femme pour peindre l\u2019ext\u00e9rieur avec des motifs complexes et des couleurs vives. <\/span>Les gens ont tendance \u00e0 juger un camion par sa housse, alors choisissez judicieusement votre look. Pour Moran, son camping-car chic a ouvert les portes \u00e0 des possibilit\u00e9s de restauration, qui ont tendance \u00e0 \u00eatre plus lucratives que le food truck conventionnel. <\/span>\u00ab En concevant un food truck qui ne ressemble pas \u00e0 un camion traditionnel, je suis en mesure d\u2019organiser des mariages dans les plantations dans lesquels tous les autres camions ici, sauf un, ne peuvent pas entrer. Les sites sont tr\u00e8s pointilleux sur l\u2019apparence de leurs fournisseurs externes. Ce n\u2019est pas une inqui\u00e9tude que j\u2019ai \u00bb, dit Moran, qui a embauch\u00e9<\/span> CH Campers<\/span><\/a> pour cr\u00e9er le look exact qu\u2019elle voulait.<\/span>Selon Terry, il est rentable de d\u00e9penser plus pour obtenir de l\u2019\u00e9quipement de bonne qualit\u00e9, comme une g\u00e9n\u00e9ratrice silencieuse. \u00ab Les gens ont de la difficult\u00e9 \u00e0 profiter de l\u2019exp\u00e9rience lorsque la g\u00e9n\u00e9ratrice hurle en arri\u00e8re-plan \u00bb, souligne-t-il. <\/span><\/p>\n\n

Construisez votre pr\u00e9sence en ligne<\/h4>\n\n

De nos jours, si vous voulez avoir un fort public, vous devez \u00eatre dans la sph\u00e8re num\u00e9rique de vos clients.<\/span>\u00ab C\u2019est encore mieux quand vous associez de la bonne nourriture \u00e0 une excellente image de marque \u00bb, dit Terry. \u00ab\u00a0Cela r\u00e9sonne avec les gens et les aide \u00e0 voir ce que vous \u00eates et \u00e0 essayer votre nourriture.\u00a0\u00bb <\/span>Avi Shemtov, propri\u00e9taire de<\/span> The Chubby Chickpea<\/span><\/a>, \u00e0 Boston, sait qu\u2019il est essentiel de maintenir une pr\u00e9sence active sur les r\u00e9seaux sociaux pour \u00e9tablir une marque.<\/span>\u00ab Une marque forte est n\u00e9cessaire pour \u00eatre concurrentielle dans l\u2019environnement \u00e0 fort volume qu\u2019est devenu le food trucks \u00bb, dit-il. \u00ab Nous nous concentrons sur Twitter et Instagram et essayons de publier des informations pertinentes, informatives et divertissantes. \u00bb <\/span>Des sites Web compl\u00e9mentaires peuvent \u00e9galement aider \u00e0 g\u00e9n\u00e9rer du trafic vers votre camion. La cr\u00e9ation et la maintenance d\u2019un site web WordPress sont faciles avec <\/span>Bluehost<\/span><\/a>. Si vous \u00eates trop souvent sur la route pour cr\u00e9er un site vous-m\u00eame, vous pouvez embaucher l\u2019un de nos <\/span>Professionnels<\/span><\/a> pour faire le travail \u00e0 votre place. Utilisez ensuite ces plugins pratiques pour configurer <\/span>la commande en ligne <\/span><\/a>et proposez un calendrier bas\u00e9 sur la localisation <\/span> <\/span><\/a>pour rendre votre nourriture encore plus attrayante.<\/span><\/p>\n\n

Roulez en ville et distribuez la marchandise<\/h4>\n\n

Il se peut que les flics vous appellent \u00e0 quelques reprises. Il se peut que vous ayez un dysfonctionnement ou deux. Mais \u00e0 la fin de la journ\u00e9e, vous pouvez partir au coucher du soleil en sachant que vous emportez votre travail \u00e0 la maison de la mani\u00e8re la plus d\u00e9licieuse possible. <\/span>Emily Edmonds a \u00e9t\u00e9 r\u00e9dactrice en chef d\u2019un magazine d\u2019affaires pendant huit ans et enseigne actuellement un cours de r\u00e9daction de nouvelles \u00e0 l\u2019universit\u00e9.<\/span><\/i>Photos par Anne Rhett<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le food truck est \u00e0 2016 ce que le cupcake \u00e9tait \u00e0 2006 : la tendance la plus savoureuse.Vous envisagez de prendre le train en marche et de cr\u00e9er votre propre petite entreprise mobile ? R\u00e9fl\u00e9chissez \u00e0 ces \u00e9tapes avant de commencer \u00e0 fournir des repas – ou des friandises – sur roulettes. \u00c9tablissez un […]<\/p>\n","protected":false},"author":18,"featured_media":186449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Comment d\u00e9marrer un food truck et joindre le geste \u00e0 la parole","_yoast_wpseo_metadesc":"Vous envisagez de d\u00e9marrer une petite entreprise sur roues ? 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