{"id":186584,"date":"2016-08-18T09:00:58","date_gmt":"2016-08-18T09:00:58","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/comment-ce-client-de-bluehost-a-construit-une-communaute-de-blogs-florissante-et-a-decroche-un-contrat-de-livre\/"},"modified":"2016-08-18T09:00:58","modified_gmt":"2016-08-18T09:00:58","slug":"comment-ce-client-de-bluehost-a-construit-une-communaute-de-blogs-florissante-et-a-decroche-un-contrat-de-livre","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/fr\/comment-ce-client-de-bluehost-a-construit-une-communaute-de-blogs-florissante-et-a-decroche-un-contrat-de-livre\/","title":{"rendered":"Comment ce client de Bluehost a construit une communaut\u00e9 de blogs florissante (et a d\u00e9croch\u00e9 un contrat de livre)"},"content":{"rendered":"

L\u2019espace des blogs est beaucoup plus encombr\u00e9 qu\u2019il ne l\u2019\u00e9tait il y a huit ans lorsque Joshua Becker, client de Bluehost, a lanc\u00e9 <\/span>BecomingMinimalist.com<\/span><\/a>. Mais certains principes de r\u00e9ussite n\u2019ont pas chang\u00e9. Plus important encore, la publication de contenu de qualit\u00e9 n\u2019est pas suffisante – vous devez \u00e9galement construire une communaut\u00e9 florissante. Ici, Becker partage cinq id\u00e9es sur le d\u00e9veloppement de la communaut\u00e9 : <\/span><\/p>\n

1. Diffusez votre message.<\/h4>\n

\u00ab Si vous voulez subvenir \u00e0 vos besoins en bloguant ou en \u00e9crivant, vous devez avoir une communaut\u00e9 de personnes qui sont pr\u00eates \u00e0 vous soutenir et \u00e0 acheter vos produits \u00bb, explique Becker. \u00ab Vous ne pouvez parler qu\u2019\u00e0 un certain nombre de personnes au cours d\u2019une journ\u00e9e donn\u00e9e, mais s\u2019il y a 1 000 personnes qui parlent \u00e9galement de vous \u00e0 leurs amis, alors vous grandissez beaucoup plus rapidement. \u00bb <\/span><\/p>\n

2. Avoir un impact r\u00e9el.<\/h4>\n

\u00ab Je pense que la meilleure occasion d\u2019avoir un impact ou de changer la vie se produit dans la communaut\u00e9, o\u00f9 quelqu\u2019un vous fait confiance et est ouvert \u00e0 vos id\u00e9es sur un probl\u00e8me \u00bb, dit Becker.<\/span><\/p>\n

3. Allez au-del\u00e0 des blogs.<\/h4>\n

Les blogs ont aid\u00e9 Becker \u00e0 affiner ses id\u00e9es et sa voix d\u2019\u00e9crivain alors qu\u2019il travaillait sur plusieurs livres, et ont cr\u00e9\u00e9 un public d\u00e9sireux d\u2019en savoir plus. Cela a \u00e9galement conduit directement \u00e0 la publication de son dernier best-seller, <\/span> Le plus du moins<\/span><\/i><\/a>. Il a pu entrer en contact avec un agent et d\u00e9crocher neuf offres pour le livre, tout cela gr\u00e2ce \u00e0 sa communaut\u00e9 de blogs. <\/span><\/p>\n

4. Servez les lecteurs.<\/h4>\n

\u00ab Les blogueurs qui ont le plus de succ\u00e8s sont ceux qui sont tr\u00e8s ax\u00e9s sur le lecteur, qui essaient d\u2019aider les gens avec ce qu\u2019ils \u00e9crivent \u00bb, dit Becker.<\/span> Bien qu\u2019une communaut\u00e9 contribue \u00e0 votre propre succ\u00e8s, Becker souligne l\u2019importance d\u2019un \u00e9tat d\u2019esprit ax\u00e9 sur le service : \u00ab Lorsque vous essayez simplement d\u2019utiliser les gens pour gagner de l\u2019argent, les gens s\u2019en rendent compte et ne vous font pas confiance et ne veulent pas faire partie de ce que vous construisez. Mais si vous prouvez constamment que vous vous souciez plus des autres que de vous-m\u00eame, les gens sont attir\u00e9s par cela.<\/span><\/p>\n

5. Faites-le, tout simplement.<\/h4>\n

Si vous n\u2019\u00eates pas s\u00fbr de devoir bloguer ou non, Becker sugg\u00e8re simplement de l\u2019essayer. \u00ab Je suis content d\u2019avoir commenc\u00e9 \u00bb, dit-il. \u00ab Je n\u2019avais pas l\u2019impression de devoir r\u00e9pondre \u00e0 toutes mes questions, mais j\u2019ai trouv\u00e9 des r\u00e9ponses en cours de route. \u00bb <\/span>
\nPour en savoir plus sur le parcours de Becker, de p\u00e8re de banlieue \u00e0 expert en mati\u00e8re de minimalisme,<\/a> cliquez ici.<\/span>
\nHolly Munson est une r\u00e9dactrice, r\u00e9dactrice et strat\u00e8ge de contenu ind\u00e9pendante bas\u00e9e \u00e0 Philadelphie. Elle couvre les tendances commerciales depuis sept ans et a \u00e9galement travaill\u00e9 dans le marketing, les magazines et les mus\u00e9es. <\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019espace des blogs est beaucoup plus encombr\u00e9 qu\u2019il ne l\u2019\u00e9tait il y a huit ans lorsque Joshua Becker, client de Bluehost, a lanc\u00e9 BecomingMinimalist.com. Mais certains principes de r\u00e9ussite n\u2019ont pas chang\u00e9. Plus important encore, la publication de contenu de qualit\u00e9 n\u2019est pas suffisante – vous devez \u00e9galement construire une communaut\u00e9 florissante. Ici, Becker partage […]<\/p>\n","protected":false},"author":19,"featured_media":186586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Comment ce client de Bluehost a construit une communaut\u00e9 de blogs florissante (et a d\u00e9croch\u00e9 un contrat de livre)","_yoast_wpseo_metadesc":"Le blog Bluehost explique comment ce client Bluehost a construit une communaut\u00e9 de blogs florissante (et a d\u00e9croch\u00e9 un contrat de livre).","inline_featured_image":false,"footnotes":""},"categories":[3168,3169],"tags":[3510,3514,3504,3525],"ppma_author":[615],"class_list":["post-186584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histoires-de-clients","category-temoignages","tag-contenu","tag-createurs-et-influenceurs","tag-limage-de-marque","tag-petites-entreprises"],"acf":[],"yoast_head":"\nComment ce client de Bluehost a construit une 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