{"id":186937,"date":"2016-05-04T15:59:49","date_gmt":"2016-05-04T15:59:49","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/la-navigation-larme-secrete-de-la-conception-web\/"},"modified":"2016-05-04T15:59:49","modified_gmt":"2016-05-04T15:59:49","slug":"la-navigation-larme-secrete-de-la-conception-web","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/fr\/la-navigation-larme-secrete-de-la-conception-web\/","title":{"rendered":"La navigation, l\u2019arme secr\u00e8te de la conception Web"},"content":{"rendered":"<p>Les opinions et les conseils ne manquent pas sur la fa\u00e7on de cr\u00e9er un site Web efficace. Bien que toute la sagesse de ce site Web n\u2019ait pas la m\u00eame valeur, tout le monde s\u2019accorde g\u00e9n\u00e9ralement \u00e0 dire qu\u2019un site Web efficace est absolument fondamental pour une petite entreprise, ou toute autre entreprise d\u2019ailleurs. Pour qu\u2019un site web soit efficace, il doit \u00eatre intuitif et facile pour les visiteurs d\u2019obtenir ce dont ils ont besoin, qu\u2019il s\u2019agisse de trouver une information sp\u00e9cifique, de contacter le service client ou d\u2019acheter un produit. La cl\u00e9 d\u2019une excellente exp\u00e9rience de site Web est une navigation efficace.<br \/>\n<span style=\"font-weight: 400;\">Une grande partie du contenu que l\u2019on trouve sur la conception de sites Web est ax\u00e9e sur les couleurs, l\u2019imagerie, la mise en page et d\u2019autres \u00e9l\u00e9ments visuels. Ce sont des \u00e9l\u00e9ments de conception d\u2019une importance absolue et cruciale, mais ils sont secondaires par rapport \u00e0 la navigation.   <\/span><br \/>\n<span style=\"font-weight: 400;\">R\u00e9fl\u00e9chissons \u00e0 cela dans le contexte d\u2019un a\u00e9roport. Votre exp\u00e9rience, pour le meilleur ou pour le pire, est d\u00e9termin\u00e9e par votre capacit\u00e9 \u00e0 naviguer. Peu importe le nombre de bons restaurants, de salles de bains propres et de salles d\u2019attente, si vous pouvez trouver votre avion, ou une salle de bain ou trouver votre chemin vers la r\u00e9cup\u00e9ration des bagages, vous risquez de vivre une exp\u00e9rience frustrante. Une bonne navigation ne garantit pas une bonne exp\u00e9rience, mais une mauvaise navigation garantit presque certainement une mauvaise exp\u00e9rience.     <\/span><br \/>\nNavigation 101 &#8211; La navigation n\u2019a pas \u00e0 \u00eatre compliqu\u00e9e et ne devrait pas l\u2019\u00eatre. Il existe quelques cat\u00e9gories de base que chaque site Web devrait avoir : <\/p>\n<h4><b>Produits\/Services<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Les visiteurs ont peut-\u00eatre d\u00e9j\u00e0 un produit ou un service en t\u00eate lorsqu\u2019ils arrivent sur votre site, ou ils souhaitent peut-\u00eatre un moyen rapide de parcourir tout ce que vous proposez. Fournir un moyen facile aux gens d\u2019acc\u00e9der directement \u00e0 vos produits est une convention de navigation courante que chaque site devrait offrir. Dans certaines cat\u00e9gories, vous pouvez jouer avec les \u00e9tiquettes, \u00ab&nbsp;Solutions&nbsp;\u00bb, \u00ab&nbsp;Nos offres&nbsp;\u00bb, etc., mais l\u2019id\u00e9e est de lister toutes les choses que vous avez disponibles \u00e0 la vente.    <\/span><\/p>\n<h4><b>Segments<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Certains visiteurs ne sont peut-\u00eatre pas s\u00fbrs du produit qu\u2019ils veulent, mais s\u2019alignent sur un segment de march\u00e9 particulier. Les segments peuvent \u00eatre n\u2019importe quoi, il suffit de penser \u00e0 votre entreprise. Une quincaillerie peut proposer des segments pour les propri\u00e9taires, les paysagistes, les entreprises de construction. Un magasin de fleurs peut pr\u00e9senter des segments pour les comptes d\u2019entreprise, les organisateurs de mariage, les \u00e9glises ou autres. Les segments visent \u00e0 offrir une fa\u00e7on de r\u00e9fl\u00e9chir \u00e0 la fa\u00e7on dont un client pourrait voir ses propres besoins uniques et \u00e0 cr\u00e9er du contenu et une navigation facile pour r\u00e9pondre \u00e0 ces besoins.      <\/span><\/p>\n<h4><b>Sc\u00e9narios<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Les sc\u00e9narios sont situationnels et souvent promotionnels. Il peut s\u2019agir d\u2019un sc\u00e9nario de \u00ab rentr\u00e9e scolaire \u00bb ou d&rsquo;\u00ab offres de No\u00ebl \u00bb ou de solutions de produits comme un \u00ab kit de camping \u00bb ou un \u00ab ensemble de barbecue dans la cour \u00bb. En r\u00e8gle g\u00e9n\u00e9rale, les sc\u00e9narios ne sont pas li\u00e9s \u00e0 un segment ou \u00e0 un produit particulier, mais combinent les deux dans leur propre histoire et leur propre offre.    <\/span><\/p>\n<h4><b>Conventions de base<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Il existe quelques conventions de navigation de base qui m\u00e9ritent d\u2019\u00eatre not\u00e9es. Le logo de l\u2019entreprise ram\u00e8ne g\u00e9n\u00e9ralement un visiteur \u00e0 la maison, mais ce n\u2019est jamais une mauvaise id\u00e9e de fournir \u00e9galement un lien clair vers la maison. Les informations de contact sont essentielles pour \u00eatre faciles \u00e0 trouver, soit r\u00e9currentes sur l\u2019ensemble du site dans la zone d\u2019en-t\u00eate et\/ou \u00e0 partir d\u2019un lien de contact pr\u00e9sent dans la navigation globale. Encore une fois, l\u2019objectif est de faciliter les bases, ne faites pas travailler les visiteurs pour vous contacter.   <\/span><br \/>\n<span style=\"font-weight: 400;\">Un livre classique de conception de sites Web avec des conseils suppl\u00e9mentaires tr\u00e8s pragmatiques est \u00ab\u00a0<\/span><a href=\"http:\/\/www.amazon.com\/Dont-Make-Think-Revisited-Usability\/dp\/0321965515\/ref=asap_bc?ie=UTF8\"><span style=\"font-weight: 400;\">Don\u2019t Make Me Think<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00bb par Steve Krug. Un investissement tr\u00e8s rentable pour toute petite entreprise. Une mauvaise navigation peut cr\u00e9er des exp\u00e9riences belles, mais frustrantes et inefficaces. Si vous naviguez correctement, tout le reste de votre site fonctionne encore mieux.   <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les opinions et les conseils ne manquent pas sur la fa\u00e7on de cr\u00e9er un site Web efficace. Bien que toute la sagesse de ce site Web n\u2019ait pas la m\u00eame valeur, tout le monde s\u2019accorde g\u00e9n\u00e9ralement \u00e0 dire qu\u2019un site Web efficace est absolument fondamental pour une petite entreprise, ou toute autre entreprise d\u2019ailleurs. Pour [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":186941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"La navigation, l\u2019arme secr\u00e8te de la conception Web","_yoast_wpseo_metadesc":"","inline_featured_image":false,"footnotes":""},"categories":[3171,1980],"tags":[3530,3504,3525,3533],"ppma_author":[592],"class_list":["post-186937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conception","category-site-internet","tag-conseils-et-astuces","tag-limage-de-marque","tag-petites-entreprises","tag-tutoriels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La navigation, l\u2019arme secr\u00e8te de la conception Web<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/186937\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La navigation, l\u2019arme secr\u00e8te de la conception Web\" \/>\n<meta property=\"og:description\" content=\"Les opinions et les conseils ne manquent pas sur la fa\u00e7on de cr\u00e9er un site Web efficace. 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