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Cobiro: Budget & Billing

How much do I pay Google for my advertising?

Google Ads is based on the pay-per-click (PPC) advertising system. This means you're only charged by Google when someone clicks your ad. In other words, when your ads are running and visible to users without getting clicks you don’t pay anything.

Keep in mind that you always have full control over your maximum advertising costs which is determined by your daily budget


How do I choose the right daily budget in Google Ads?

One of the most important and difficult decisions for online advertisers is about the size of their advertising budget.

First of all, there is no universally "right" daily budget that fits each and every one.

There are various factors such as your business goals, industry, keywords, max. CPC, target area and more which all play a role in setting a suitable budget.

Based on our experience, most campaigns achieve great results with a daily budget of $50.

With a sufficient budget, we can strategically allocate the budget to the best performing keywords, optimize your campaigns, and successfully drive traffic to your page.

If you have a lower budget, it's less likely that you will successfully compete in Google's auction-based advertising system and get new customers to your website.

In the end, it's important that you start out with an amount that you’re comfortable with spending each day or month.

Remember, you can always easily change your budget in your account once your campaigns are running.


How do I manage my billing information in Google Ads?

When you click “Manage billing in Google Ads” in your account, you will be redirected to your Google Ads account where you can edit your payment details.


How do you use my daily budget for my campaign?

Advertising one landing page results in two Search campaigns in Google Ads based on a shared budget. The shared budget is the same as the daily budget you have set during the setup. It is the highest amount that you feel comfortable spending per day on your ads.

Depending on your ad performance and the search traffic, the total daily cost of your campaigns can be up to twice your daily budget. This means your campaign is spending more of your daily budget on days with higher search traffic and less on days with lower traffic. The monthly cost will never be more than your daily budget multiplied by 30.4. You can read more about your budget under “How is my monthly budget calculated?”


Why does my budget get so quickly exhausted?

When you run ads on Google, you're only charged when someone clicks your ad. Therefore, it is not necessarily a bad thing having an exhausted budget because it tells you that your ads generated clicks and attracted website visitors. Nonetheless, here are common reasons why your daily budget might get exhausted faster than you expected.

  • Budget too low
    Your budget is set too low for the keywords that you are bidding on. If you have set your budget so low that the cost for a few clicks already exceeds your campaign budget, your budget might get depleted very quickly and your ads will not be shown. When this happens, your campaign status will show “Limited by budget” in your Google Ads account. You'll also see a red notification banner saying “Balance is exhausted” in your Google Ads account. Click on the banner and follow the detailed steps to get your ads back on track.
  • Target location too broad
    If your targeted location is very broad, it can happen that many people trigger your keywords through their search queries and end up clicking your ads. In this case, we suggest narrowing down your target area so your budget doesn't get diluted by an audience that is too large.


How do I get my $100 gift from Google?

To help the small businesses thrive, we in collaboration with Google occasionally give out a $100 gift as a credit in your Google Ads account. This offer is mainly to equip new advertisers for success and therefore it is only valid for newly created Google Ads account.

How do I get $100 to advertise on Google?

  1. Sign up for marketing solution.
  2. Create a new Google Ads account during the initial setup.
  3. Spend $25 for advertising through Google Ads account.
  4. $100 credit will appear in your Google Ads account within 31 days.
For more information, please refer to the following article by Google: About promotional codes (coupons).

Where can I check if I’ve received $100?
Log in to your Google Ads account and click “Tools” in the upper right corner. Choose “Billing & payment” section and click “Settings” in the left sidebar. Scroll down and click on the “Manage promotional codes” option. Here you’ll be able to see the status of all of your received promotions and coupons.