Bluehost SEO Tools analyze your website and create an online Marketing Report in an easy-to-read format, divided into the following topics.
- Search Engine Submissions
- Site Review
- Search Optimization
Your Report starts with your overall score; the higher the score, the better. The score is calculated with an algorithm that takes into consideration all aspects of your site that influence SEO. Your score can fluctuate a lot, so don’t get too hung up on changes from one day to the next, but focus on completing your tasks in each section.
Bluehost SEO Tools submit your site to Google, Bing, and Yahoo. If your site is brand new, it will usually take some time for your site to be found. It will take at least several months for your site to get a high ranking.
Keep track of the number of visitors you have and where they come from. You can compare it over 15 days, 1 month, or 3 months. It may take a while until you have enough visitors to display any data, especially if your site is new.
Check out how your site is ranking with the main search engines; Google, Bing, and Yahoo. You can see how well you are doing on the keywords you are tracking and compare it to your competitors (just toggle the Competitor button).
Site review lets you know if your site has any technical issues that you should be aware of, for example, long loading time or a missing SSL certificate. Bluehost SEO Tools also tell you what you could be better at and what is already done well.
Under Search Optimization, you can see how friendly your site is to search engines. It checks if your site's structure is understandable for search engines and whether your titles, links, and meta-descriptions are in order.
Continuous, high-quality content is the most important component responsible for improving your ranking. Bluehost SEO Tools analyze your content and give tips on what to improve.
An increasing amount of people use mobile devices to search the internet, so it's important that your site also performs well on mobiles or tablets. Bluehost SEO Tools analyze your site and let you know whether it's responsive and loads fast enough.
Popularity is measured by the number of links there are from other sites to your website. The more your site is linked to other different places, the more visitors you get. Search engines also give a better ranking to sites that have a lot of backlinks.