{"id":100310,"date":"2021-02-08T10:11:00","date_gmt":"2021-02-08T16:11:00","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/small-business-experts-tell-us-how-to-make-a-successful-business-plan-for-2021\/"},"modified":"2021-02-08T10:11:00","modified_gmt":"2021-02-08T16:11:00","slug":"small-business-experts-tell-us-how-to-make-a-successful-business-plan-for-2021","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/en-in\/small-business-experts-tell-us-how-to-make-a-successful-business-plan-for-2021\/","title":{"rendered":"Small Business Experts Tell Us How To Make a Successful Business Plan for 2021"},"content":{"rendered":"\n<p>A new year brings a fresh page to plan the future of your company.&nbsp;<\/p>\n\n\n\n<p>But with every <a href=\"https:\/\/www.bluehost.com\/blog\/6-proven-business-resolutions-you-need-to-know\/\">business resolution<\/a> you make, there comes the doubt of following through. You might wonder if New Year\u2019s resolutions are futile.&nbsp;<\/p>\n\n\n\n<p>Moreover, it\u2019s hard to plan for a year like the one following 2020. How do you prepare for the future during a period where it\u2019s so unclear?&nbsp;<\/p>\n\n\n\n<p>We asked experts to tell us their best advice for planning goals and <a href=\"https:\/\/www.bluehost.com\/blog\/6-business-resolutions-to-make-in-2021-to-grow-from-a-challenging-2020\/\">resolutions in 2021<\/a> so you can end the year stronger than you started it.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/9lOlb7WEMO9xKIR3TrUzlln4-AzYlgciFe9Ek9lzidmqR7FtAJmZ5M7szI3PE1SExxMR4ktCFW2BlrZ7jd3tnMgRF85I9HQigtpkJRjhu48kgT7bd3CRAqbCcQmlZmBjrUw35cfP\" alt=\"\" \/><\/figure><\/div>\n\n\n\n<p>Read on to learn our experts\u2019 tips, which include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Balancing realistic and stretch goals&nbsp;<\/li><li>Breaking goals into smaller steps and frequently checking in<\/li><li>Using scenario planning&nbsp;<\/li><li>Choosing a theme for your year&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Balance Moderation and Think Big<\/h2>\n\n\n\n<p>After a <a href=\"https:\/\/www.bluehost.com\/blog\/small-business-experts-share-the-lessons-they-learned-from-the-challenges-of-2020\/\">hectic 2020<\/a>, it makes sense to scale back your goals into more achievable tasks. There\u2019s a time for ambitious targets, but sometimes it\u2019s smart and beneficial just to make sure you can weather the storm.&nbsp;<\/p>\n\n\n\n<p>If you want to ensure your goals don\u2019t fall by the wayside, use moderation when setting them, says Wesley Burger, marketing director for <a href=\"https:\/\/www.cloudtask.com\/\">CloudTask<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/8A39d2chFb7e5G_CB_eRu3AZYUgKYBBK0JAQDgQNxWjRusNN4jTc0gcXHZ7n_mlj9V9O_eeSmBDKrCLSQXUmlJ7YTvIw-HWMUOwHgt-wbYWsCyxX7-wmJbFAvRv4HLMTSed15r9c\" alt=\"\" \/><\/figure><\/div>\n\n\n\n<p>\u201cFailing often comes from inflated expectations. Especially in a time with large uncertainties, it\u2019s important to be moderate.\u201d&nbsp;<\/p>\n\n\n\n<p>That being said, don\u2019t lose sight of the bigger picture.&nbsp;<\/p>\n\n\n\n<p>CEO of <a href=\"https:\/\/mymixify.com\/\">My Mixify<\/a>, David McHugh, says shoot for the stars, then scale back. McHugh starts with large, abstract goals and then applies pragmatic strategies to help him work toward achieving those goals one step at a time.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/k4zhq_McH1I-W4SNY255gSNnnPx9P-Ip_whB293jrlDGsXpzDAZW-v7wYLGcd26MmhpOIAcoeKaYg5iRa5UGd605_TbuxFDBddTxHgWgM49U3pLOy-IT38Kf6M1eU7Ur49IlJldD\" alt=\"\" \/><\/figure><\/div>\n\n\n\n<p>\u201cMany business owners stick towards completely realistic, actionable steps and goals, and this is certainly important. But with this strategy, it&#8217;s easy to lose sight of the overall direction you want to take your business in the long run.\u201d<\/p>\n\n\n\n<p>Find the balance for your company and its future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Set Shorter-Term Goals and Checkpoints&nbsp;<\/h2>\n\n\n\n<p>No matter the goals you set, break it down into smaller steps you can achieve quarterly, monthly, and weekly. That way, by July, you\u2019ll have made six months of progress instead of realizing you haven\u2019t made a dent.&nbsp;<\/p>\n\n\n\n<p>Another useful tactic is to insert checkpoints into your calendar to track your goals throughout the year. Plus, you can adjust your actions if you see the development you want, instead of just abandoning your resolutions.&nbsp;<\/p>\n\n\n\n<p>Stewart Dunlop, CEO of <a href=\"http:\/\/linkbuilder.io\">LinkBuilder.io<\/a>, advises regular business health checkups.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/cHoi5LLuUtwzmdzu6xaxdbJU1Ram6jZZPndHM6biqgq3b2ikfIL73olnppZe5RHn5rt4KRpTuNLGef67QXgivE_AA3bVLDYxbdQX0SjgcfXiv_h3o4-ED8YFzF7LEwSMUuQ8uKO0\" alt=\"\" \/><\/figure><\/div>\n\n\n\n<p>\u201cMaking these checkups more frequent (let&#8217;s say once per week rather than once per month) can help small businesses to keep track and timely cope up with the challenges that occur. [Checkups can] resolve any potential risks and issues before they got critical, or before you discover your company in a dead-end position.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Try Scenario Planning&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/stratfor\/2015\/01\/08\/scenario-planning-and-strategic-forecasting\/\">Scenario planning<\/a> asks you to forecast situations based on available data and how you\u2019ll respond to them. Businesses frequently use scenario planning, and it borrows methodology from military intelligence.&nbsp;<\/p>\n\n\n\n<p>Nate Shivar, a consultant at <a href=\"https:\/\/www.shivarweb.com\">ShivarWeb<\/a>, suggests scenario planning over traditional goal setting.&nbsp;<\/p>\n\n\n\n<p>\u201cFor example, a local retailer shop might have an optimistic \u2018spring customer surge\u2019 scenario, a pessimistic \u2018scary slog\u2019 scenario, and a middle \u2018seasonal up and down\u2019 scenario. Each scenario would outline a revenue goal with actions that need to be taken.\u201d&nbsp;<\/p>\n\n\n\n<p>Co-founder of <a href=\"https:\/\/wicklewood.com\/\">Wicklewood<\/a>, Rosie Axford, also sees many benefits with scenario planning, like the ability to provide more certainty for the future. The strategy can also help you find actions that would be useful to take no matter the situation.&nbsp;<\/p>\n\n\n\n<p>\u201cThese contingency plans may include scenarios such as supply chains being affected, a store location closing, shipping rates increasing, etc. Businesses should map out each of these scenarios, along with actionable tactics that can be implemented immediately to best prepare themselves.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choose a Guiding Theme for the Year and Your Business<\/h2>\n\n\n\n<p>Instead of a laundry list of resolutions, you might consider <a href=\"https:\/\/casabona.org\/2021\/01\/2021-year-of-opportunity\/\">choosing a theme<\/a> for the year instead. Setting <a href=\"https:\/\/blog.rescuetime.com\/personal-annual-review-2021\/\">a theme<\/a> can help guide your direction for the year, prioritize tasks, and stay focused.&nbsp;<\/p>\n\n\n\n<p>Theme ideas could include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.bluehost.com\/blog\/new-survey-finds-small-businesses-are-resilient-and-adaptable-despite-global-pandemic\/\">Resilience<\/a>&nbsp;<\/li><li>Community&nbsp;<\/li><li>Innovation<\/li><li><a href=\"https:\/\/www.bluehost.com\/blog\/small-business-experts-tell-us-their-mistakes-and-new-goals-for-managing-their-remote-teams\/\">Communication<\/a><\/li><li>Service<\/li><\/ul>\n\n\n\n<p>You can also derive your theme from your business\u2019s mission statement or an aspect of your culture you want to emphasize.&nbsp;<\/p>\n\n\n\n<p>Alan Schoenberger from <a href=\"https:\/\/endeavorfp.com\/\">Endeavor Financial Planning<\/a> uses <a href=\"https:\/\/simonsinek.com\/\">Simon Sinek\u2019s<\/a> \u201cstart with why\u201d philosophy to choose his company\u2019s goals.<\/p>\n\n\n\n<p>\u201cFlesh out why you do what you do. Then the rest of your planning should be guided by your why. If a goal or idea does not conform to the why, then it should not be part of the plan.\u201d<\/p>\n\n\n\n<p>It\u2019s an asset to connect to your business\u2019s core values for your decision making and future, especially during uncertain times.<\/p>\n\n\n\n<p>Even though you can\u2019t prepare for the unknown, you can better prepare your company for the year ahead.<\/p>\n\n\n\n<p>You can achieve success for your business by balancing realistic and ambitious goals. Break those goals into smaller, achievable steps, and create frequent checkpoints. Prepare for multiple scenarios and notice patterns that will help identify tasks to do no matter the situation.&nbsp;<\/p>\n\n\n\n<p>Also, consider choosing a theme or tying your goals to your company\u2019s mission to ensure you\u2019re moving in a direction connected to your values.&nbsp;<br>Do you want to upgrade your website in 2021? Sign up for a <a href=\"https:\/\/www.bluehost.com\/hosting\">Bluehost hosting package<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new year brings a fresh page to plan the future of your company.&nbsp; But with every business resolution you make, there comes the doubt of following through. You might wonder if New Year\u2019s resolutions are futile.&nbsp; Moreover, it\u2019s hard to plan for a year like the one following 2020. How do you prepare for [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":100311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Small Business Experts Tell Us How To Make a Plan for 2021 | Bluehost","_yoast_wpseo_metadesc":"As we head into 2021, it\u2019s a tough ask to make a business plan for the uncertain year ahead. We asked small business experts to tell us how to do it.","inline_featured_image":false,"footnotes":""},"categories":[963,3279],"tags":[3444,3449,3450],"ppma_author":[602],"class_list":["post-100310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-wordpress-hosting","tag-how-to-guides","tag-small-business","tag-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Small Business Experts Tell Us How To Make a Successful Business Plan for 2021 - Bluehost Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/posts\/100310\/\" \/>\n<meta property=\"og:locale\" content=\"en_IN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Business Experts Tell Us How To Make a Successful Business Plan for 2021\" \/>\n<meta property=\"og:description\" content=\"A new year brings a fresh page to plan the future of your company.&nbsp; But with every business resolution you make, there comes the doubt of following through. You might wonder if New Year\u2019s resolutions are futile.&nbsp; Moreover, it\u2019s hard to plan for a year like the one following 2020. How do you prepare for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bluehost.com\/blog\/en-in\/small-business-experts-tell-us-how-to-make-a-successful-business-plan-for-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluehost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bluehost\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-08T16:11:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh5.googleusercontent.com\/9lOlb7WEMO9xKIR3TrUzlln4-AzYlgciFe9Ek9lzidmqR7FtAJmZ5M7szI3PE1SExxMR4ktCFW2BlrZ7jd3tnMgRF85I9HQigtpkJRjhu48kgT7bd3CRAqbCcQmlZmBjrUw35cfP\" \/>\n<meta name=\"author\" content=\"Machielle Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/machiellethomas\" \/>\n<meta name=\"twitter:site\" content=\"@bluehost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Machielle Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/small-business-experts-tell-us-how-to-make-a-successful-business-plan-for-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/small-business-experts-tell-us-how-to-make-a-successful-business-plan-for-2021\/\"},\"author\":{\"name\":\"Machielle Thomas\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/#\/schema\/person\/5f0415b94c1232ec2b636fb579189d3c\"},\"headline\":\"Small Business Experts Tell Us How To Make a Successful Business Plan for 2021\",\"datePublished\":\"2021-02-08T16:11:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/small-business-experts-tell-us-how-to-make-a-successful-business-plan-for-2021\/\"},\"wordCount\":923,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/small-business-experts-tell-us-how-to-make-a-successful-business-plan-for-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/02\/Social-Templates-2021-02-09T121815.541-1-1.png\",\"keywords\":[\"How-To Guides\",\"Small Business\",\"Startups\"],\"articleSection\":[\"Business\",\"WordPress Hosting\"],\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/en-in\/small-business-experts-tell-us-how-to-make-a-successful-business-plan-for-2021\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/small-business-experts-tell-us-how-to-make-a-successful-business-plan-for-2021\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/en-in\/small-business-experts-tell-us-how-to-make-a-successful-business-plan-for-2021\/\",\"name\":\"Small Business Experts Tell Us How To Make a Successful Business Plan for 2021 - 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