{"id":100394,"date":"2021-10-02T00:00:13","date_gmt":"2021-10-02T05:00:13","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/googles-title-tag-rewrites-what-it-means-for-your-website\/"},"modified":"2021-10-02T00:00:13","modified_gmt":"2021-10-02T05:00:13","slug":"googles-title-tag-rewrites-what-it-means-for-your-website","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/","title":{"rendered":"Google&#8217;s Title Tag Rewrites: What It Means for Your Website"},"content":{"rendered":"\n<p>In August 2021, Google introduced a new system to <a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/08\/update-to-generating-page-titles\" target=\"_blank\" rel=\"noreferrer noopener\">generate webpage titles<\/a>.<\/p>\n\n\n\n<p>For over a decade, <a href=\"https:\/\/moz.com\/blog\/ways-google-rewrites-title-tags\" target=\"_blank\" rel=\"noreferrer noopener\">Google rewrote tags<\/a> by making minor edits, such as adding a business name at the end of titles in its results. This time around, they\u2019re testing a new system of rewriting title tags by replacing the text with information from the webpage.<\/p>\n\n\n\n<p>In this article, you\u2019ll learn:<\/p>\n\n\n\n<p><a href=\"#Why-Google-Changes-Titles-in-Search-Results\">Why Google Changes Titles in Search Results<\/a><\/p>\n\n\n\n<p><a href=\"#Types-of-Title-Tags-that-Google-Changes\">Types of Title Tags that Google Changes<\/a><\/p>\n\n\n\n<p><a href=\"#Best-Practices-for-Creating-Titles\">Best Practices for Creating Titles<\/a><\/p>\n\n\n\n<p><a href=\"#Final-Thoughts-Google-Rewrites-Title-Tags-in-Search-Engine-Results\">Final Thoughts \u2013 Google Rewrites Title Tags in Search Engine Results<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Why-Google-Changes-Titles-in-Search-Results\">Why Google Changes Titles in Search Results<\/h2>\n\n\n\n<p>Google changes the titles to improve the click-through rate. Instead of showing webpages with titles of <em>Home<\/em>and <em>Untitled<\/em>, it tries to show meaningful and relevant titles.<\/p>\n\n\n\n<p>With Google\u2019s <a href=\"https:\/\/www.searchenginejournal.com\/google-title-tag-rewrite-reasons\/419452\/\" target=\"_blank\" rel=\"noreferrer noopener\">new system<\/a>, it finds an alternative title from a webpage to describe the relevance of a result. Using relevant alternative text, Google helps its users find the information they are looking for, increasing their chances of clicking the result.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Types-of-Title-Tags-that-Google-Changes\">Types of Title Tags that Google Changes<\/h2>\n\n\n\n<p>Google uses HTML title tags <a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/09\/more-info-about-titles\" target=\"_blank\" rel=\"noreferrer noopener\">87% of the time<\/a>. It\u2019s the remaining 13% webpages that require alternative titles.<\/p>\n\n\n\n<p>Here are the title tags that will benefit from this Google update.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Half-empty Titles<\/h3>\n\n\n\n<p>Large websites use a template of [Summary | Website Name] for their titles. If they miss the summary, you see webpages with title tags like:<\/p>\n\n\n\n<p><strong>| Website Name<\/strong><\/p>\n\n\n\n<p>Google\u2019s systems detect such titles and adjust them by looking at <a href=\"https:\/\/www.bluehost.com\/in\/blog\/website-structure\/\">headers<\/a> and other content to produce a more descriptive title tag such as:<\/p>\n\n\n\n<p><strong>Product Name | Website Name<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Obsolete Titles<\/h3>\n\n\n\n<p>Several websites have webpages with recurring time-sensitive information. If the website owner updates such a webpage\u2019s content without editing the title, the title is considered obsolete. For example:<\/p>\n\n\n\n<p><strong>2020 Admissions Criteria | ABC University<\/strong><\/p>\n\n\n\n<p>If Google detects that the content has been updated and the title tag has been missed, it automatically corrects it to read:<\/p>\n\n\n\n<p><strong>2021 Admissions Criteria | ABC University<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inaccurate Titles<\/h3>\n\n\n\n<p>Sometimes, titles don&#8217;t reflect what the page is about. For example, a page with dynamic content may have a title like:<\/p>\n\n\n\n<p><strong>Coats and jackets, yellow blazer, brown pea coat | Website Name<\/strong><\/p>\n\n\n\n<p>Due to dynamic content, the webpage might not mention the <em>yellow blazer<\/em> in the future \u2014 which will be misleading. Google\u2019s new system adjusts the title to ensure that the Google searchers see what they expect from the title.<\/p>\n\n\n\n<p>For example, Google will change the above title to:<\/p>\n\n\n\n<p><strong>Coats and jackets | Website Name<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Micro-boilerplate Titles<\/h3>\n\n\n\n<p>In micro-boilerplate titles, the same title tag is used for the webpage and its subpages. For example, in a discussion forum, usually the TV show and its various seasons have the same title tag:<\/p>\n\n\n\n<p><strong>My TV show<\/strong><\/p>\n\n\n\n<p><strong>My TV show<\/strong><\/p>\n\n\n\n<p><strong>My TV show<\/strong><\/p>\n\n\n\n<p>You can\u2019t decide on a search result without opening it. Google detects this and makes the title tag more helpful by analyzing the content:<\/p>\n\n\n\n<p><strong>Season 1 \u2013 My TV show<\/strong><\/p>\n\n\n\n<p><strong>Season 2 \u2013 My TV show<\/strong><\/p>\n\n\n\n<p><strong>Season 3 \u2013 My TV show<\/strong><\/p>\n\n\n\n<p>You can <a href=\"https:\/\/searchengineland.com\/four-tools-to-check-for-title-changes-in-the-serps-374086\" target=\"_blank\" rel=\"noreferrer noopener\">use these tools<\/a> to check if Google changed your title tags in the search engine result pages (SERPs).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Best-Practices-for-Creating-Titles\">Best Practices for Creating Titles<\/h2>\n\n\n\n<p>Google uses an automated process to create alternative titles. It takes information from the page&#8217;s <a href=\"https:\/\/www.bluehost.com\/help\/article\/seo-basics-optimize\">content<\/a>, meta titles, and backlinks to develop a title that accurately describes the page.<\/p>\n\n\n\n<p>Still, only 13% of posts require alternative titles. If you already include HTML title tags and ensure their accuracy, you can rest assured that Google will show your set title.<\/p>\n\n\n\n<p>You can ensure the quality of your pages\u2019 titles by following these <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/good-titles-snippets\" target=\"_blank\" rel=\"noreferrer noopener\">best practices<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Make sure every page has a title tag.<\/strong><\/li><li><strong>Create descriptive titles. <\/strong>Titles are critical to your webpage and SERPs \u2013 they provide quick insight and show whether or not the page is relevant to a user\u2019s query.<\/li><li><strong>Write concise titles. <\/strong>Google tends to shorten long titles to improve readability.<\/li><li><strong>Avoid repetitive boilerplate titles. <\/strong>Give distinctive title tags to pages on your website.<\/li><li><strong>Avoid keyword stuffing. <\/strong>It looks spammy and low-effort to Google and users.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Final-Thoughts-Google-Rewrites-Title-Tags-in-Search-Engine-Results\">Final Thoughts \u2013 Google Rewrites Title Tags in Search Engine Results<\/h2>\n\n\n\n<p>Google admits that no system for producing titles will be perfect, so they are working with website owners and developers to refine their system. In the meantime, Google advises website owners to follow the <a href=\"https:\/\/www.bluehost.com\/in\/blog\/wordpress-seo-how-to-boost-seo-rankings-on-your-site-bluehost\/\">best SEO practices<\/a> for creating title tags.<\/p>\n\n\n\n<p><em>Follow <\/em><a href=\"http:\/\/twitter.com\/bluehost\" target=\"_blank\" rel=\"noreferrer noopener\"><em>@Bluehost<\/em><\/a><em> on Twitter for the latest news.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In August 2021, Google introduced a new system to generate webpage titles. For over a decade, Google rewrote tags by making minor edits, such as adding a business name at the end of titles in its results. This time around, they\u2019re testing a new system of rewriting title tags by replacing the text with information [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":100395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Google Rewrites Title Tags in Search Engine Results","_yoast_wpseo_metadesc":"Google rewrites title tags by replacing incomplete information with relevant text from the webpage. Learn the best practices for writing title tags.","inline_featured_image":false,"footnotes":""},"categories":[3267,2232],"tags":[3425,3437,3444,3449],"ppma_author":[588],"class_list":["post-100394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance","category-website","tag-analytics","tag-core-web-vitals","tag-how-to-guides","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google&#039;s Title Tag Rewrites: What It Means for Your Website - Bluehost Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/posts\/100394\/\" \/>\n<meta property=\"og:locale\" content=\"en_IN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s Title Tag Rewrites: What It Means for Your Website\" \/>\n<meta property=\"og:description\" content=\"In August 2021, Google introduced a new system to generate webpage titles. For over a decade, Google rewrote tags by making minor edits, such as adding a business name at the end of titles in its results. This time around, they\u2019re testing a new system of rewriting title tags by replacing the text with information [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluehost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bluehost\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-02T05:00:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/01\/wondersuite-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1199\" \/>\n\t<meta property=\"og:image:height\" content=\"618\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tiffani Anderson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/TiffAnddd\" \/>\n<meta name=\"twitter:site\" content=\"@bluehost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiffani Anderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/\"},\"author\":{\"name\":\"Tiffani Anderson\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/#\/schema\/person\/2fc4710c56aadc73395ff8075baedd66\"},\"headline\":\"Google&#8217;s Title Tag Rewrites: What It Means for Your Website\",\"datePublished\":\"2021-10-02T05:00:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/\"},\"wordCount\":733,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/Google-is-changing-the-way-they-generate-title-tags-1.jpg\",\"keywords\":[\"Analytics\",\"Core Web Vitals\",\"How-To Guides\",\"Small Business\"],\"articleSection\":[\"Performance\",\"Website\"],\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/\",\"name\":\"Google's Title Tag Rewrites: What It Means for Your Website - Bluehost Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/Google-is-changing-the-way-they-generate-title-tags-1.jpg\",\"datePublished\":\"2021-10-02T05:00:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#primaryimage\",\"url\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/Google-is-changing-the-way-they-generate-title-tags-1.jpg\",\"contentUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/Google-is-changing-the-way-they-generate-title-tags-1.jpg\",\"width\":1999,\"height\":1335},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.bluehost.com\/in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google&#8217;s Title Tag Rewrites: What It Means for Your Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/#website\",\"url\":\"https:\/\/www.bluehost.com\/blog\/en-in\/\",\"name\":\"Bluehost\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bluehost.com\/blog\/en-in\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-IN\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/#organization\",\"name\":\"Bluehost\",\"url\":\"https:\/\/www.bluehost.com\/blog\/en-in\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg\",\"contentUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg\",\"width\":136,\"height\":24,\"caption\":\"Bluehost\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bluehost\/\",\"https:\/\/x.com\/bluehost\",\"https:\/\/www.linkedin.com\/company\/bluehost-com\/\",\"https:\/\/www.youtube.com\/user\/bluehost\",\"https:\/\/en.wikipedia.org\/wiki\/Bluehost\"],\"description\":\"Bluehost is a leading web hosting provider empowering millions of websites worldwide. \\u2028Discover how Bluehost's expertise, reliability, and innovation can help you achieve your online goals.\",\"telephone\":\"+1-888-401-4678\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/#\/schema\/person\/2fc4710c56aadc73395ff8075baedd66\",\"name\":\"Tiffani Anderson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/en-in\/#\/schema\/person\/image\/1f8eaab88872e9aa519335532a3a886e\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g\",\"caption\":\"Tiffani Anderson\"},\"description\":\"Tiffani is a Content and SEO Manager for the Bluehost brand. With over 10 years experience across all facets of content and brand marketing, she strives to combine concepts from brand marketing with engaging content through the lens of SEO.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/tiffaninanderson\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/TiffAnddd\"],\"knowsAbout\":[\"Search Engine Optimization\",\"Content Marketing\",\"Brand Marketing\"],\"knowsLanguage\":[\"English\"],\"jobTitle\":\"SEO and Content Manager\",\"worksFor\":\"Bluehost\",\"url\":\"https:\/\/www.bluehost.com\/blog\/en-in\/author\/tiffani\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google's Title Tag Rewrites: What It Means for Your Website - Bluehost Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/posts\/100394\/","og_locale":"en_IN","og_type":"article","og_title":"Google's Title Tag Rewrites: What It Means for Your Website","og_description":"In August 2021, Google introduced a new system to generate webpage titles. For over a decade, Google rewrote tags by making minor edits, such as adding a business name at the end of titles in its results. This time around, they\u2019re testing a new system of rewriting title tags by replacing the text with information [&hellip;]","og_url":"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/","og_site_name":"Bluehost Blog","article_publisher":"https:\/\/www.facebook.com\/bluehost\/","article_published_time":"2021-10-02T05:00:13+00:00","og_image":[{"width":1199,"height":618,"url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/01\/wondersuite-1.png","type":"image\/png"}],"author":"Tiffani Anderson","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/TiffAnddd","twitter_site":"@bluehost","twitter_misc":{"Written by":"Tiffani Anderson","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#article","isPartOf":{"@id":"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/"},"author":{"name":"Tiffani Anderson","@id":"https:\/\/www.bluehost.com\/blog\/en-in\/#\/schema\/person\/2fc4710c56aadc73395ff8075baedd66"},"headline":"Google&#8217;s Title Tag Rewrites: What It Means for Your Website","datePublished":"2021-10-02T05:00:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/"},"wordCount":733,"commentCount":0,"publisher":{"@id":"https:\/\/www.bluehost.com\/blog\/en-in\/#organization"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/Google-is-changing-the-way-they-generate-title-tags-1.jpg","keywords":["Analytics","Core Web Vitals","How-To Guides","Small Business"],"articleSection":["Performance","Website"],"inLanguage":"en-IN","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/","url":"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/","name":"Google's Title Tag Rewrites: What It Means for Your Website - Bluehost Blog","isPartOf":{"@id":"https:\/\/www.bluehost.com\/blog\/en-in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#primaryimage"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/Google-is-changing-the-way-they-generate-title-tags-1.jpg","datePublished":"2021-10-02T05:00:13+00:00","breadcrumb":{"@id":"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#primaryimage","url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/Google-is-changing-the-way-they-generate-title-tags-1.jpg","contentUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/Google-is-changing-the-way-they-generate-title-tags-1.jpg","width":1999,"height":1335},{"@type":"BreadcrumbList","@id":"https:\/\/www.bluehost.com\/blog\/en-in\/googles-title-tag-rewrites-what-it-means-for-your-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.bluehost.com\/in\/blog\/"},{"@type":"ListItem","position":2,"name":"Google&#8217;s Title Tag Rewrites: What It Means for Your Website"}]},{"@type":"WebSite","@id":"https:\/\/www.bluehost.com\/blog\/en-in\/#website","url":"https:\/\/www.bluehost.com\/blog\/en-in\/","name":"Bluehost","description":"","publisher":{"@id":"https:\/\/www.bluehost.com\/blog\/en-in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bluehost.com\/blog\/en-in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-IN"},{"@type":"Organization","@id":"https:\/\/www.bluehost.com\/blog\/en-in\/#organization","name":"Bluehost","url":"https:\/\/www.bluehost.com\/blog\/en-in\/","logo":{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.bluehost.com\/blog\/en-in\/#\/schema\/logo\/image\/","url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg","contentUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg","width":136,"height":24,"caption":"Bluehost"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/en-in\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bluehost\/","https:\/\/x.com\/bluehost","https:\/\/www.linkedin.com\/company\/bluehost-com\/","https:\/\/www.youtube.com\/user\/bluehost","https:\/\/en.wikipedia.org\/wiki\/Bluehost"],"description":"Bluehost is a leading web hosting provider empowering millions of websites worldwide. \u2028Discover how Bluehost's expertise, reliability, and innovation can help you achieve your online goals.","telephone":"+1-888-401-4678"},{"@type":"Person","@id":"https:\/\/www.bluehost.com\/blog\/en-in\/#\/schema\/person\/2fc4710c56aadc73395ff8075baedd66","name":"Tiffani Anderson","image":{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.bluehost.com\/blog\/en-in\/#\/schema\/person\/image\/1f8eaab88872e9aa519335532a3a886e","url":"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g","caption":"Tiffani Anderson"},"description":"Tiffani is a Content and SEO Manager for the Bluehost brand. With over 10 years experience across all facets of content and brand marketing, she strives to combine concepts from brand marketing with engaging content through the lens of SEO.","sameAs":["https:\/\/www.linkedin.com\/in\/tiffaninanderson\/","https:\/\/x.com\/https:\/\/twitter.com\/TiffAnddd"],"knowsAbout":["Search Engine Optimization","Content Marketing","Brand Marketing"],"knowsLanguage":["English"],"jobTitle":"SEO and Content Manager","worksFor":"Bluehost","url":"https:\/\/www.bluehost.com\/blog\/en-in\/author\/tiffani\/"}]}},"authors":[{"term_id":588,"user_id":50,"is_guest":0,"slug":"tiffani","display_name":"Tiffani Anderson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":"","9":"","10":"","11":"","12":"","13":"","14":"","15":""}],"_links":{"self":[{"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/posts\/100394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/comments?post=100394"}],"version-history":[{"count":0,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/posts\/100394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/media\/100395"}],"wp:attachment":[{"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/media?parent=100394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/categories?post=100394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/tags?post=100394"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/ppma_author?post=100394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}