{"id":100446,"date":"2021-11-18T00:00:00","date_gmt":"2021-11-18T00:00:00","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/brick-and-mortar-website\/"},"modified":"2025-01-17T15:12:46","modified_gmt":"2025-01-17T15:12:46","slug":"brick-and-mortar-website","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/en-in\/brick-and-mortar-website\/","title":{"rendered":"How To Build a Brick and Mortar Website Using the Bluehost Website Builder"},"content":{"rendered":"\n

No matter the kind of brick and <\/a>mortar business<\/a> you have, one thing is certain: you need traffic if you want to make online sales.<\/p>\n\n\n\n

While your brick-and-mortar business relies on foot traffic and dealing with customers face-to-face at your in-person storefront, you should also engage web traffic and online visitors.<\/p>\n\n\n\n

A website can help expand your reach and let potential buyers learn about you. It can inform new customers about your products before they even set foot in your business. And it helps lower your dependence on social media platforms.<\/p>\n\n\n\n

In this post, we\u2019ll cover what a brick-and-mortar website should include and how you can successfully go from brick and mortar to e-commerce.<\/p>\n\n\n\n

Read on to learn:<\/p>\n\n\n\n

Online vs. Brick and Mortar<\/a><\/p>\n\n\n\n

What To Include On Your Brick And Mortar Website<\/a><\/p>\n\n\n\n

Key Considerations For Your Brick And Mortar Website<\/a><\/p>\n\n\n\n

Balancing Customer Experience In Person And Having An Online Presence<\/a><\/p>\n\n\n\n

Build A Brick And Mortar Website With Bluehost Website Builder<\/a><\/p>\n\n\n\n

Final Thoughts: How To Build a Brick and Mortar Website \u2014 What\u2019s Different<\/a><\/p>\n\n\n\n

<\/a>Online vs. Brick and Mortar<\/h2>\n\n\n\n

Online stores typically make their merchandise available to buy online and approach a broad customer base. Brick and mortar stores sell from a physical retail store location that means they have a limited customer base.<\/p>\n\n\n\n

In the case of online businesses, customers can only see the photo of the product. They can\u2019t physically touch or try the product from online retailers. Customers typically have to wait for the product to be delivered.<\/p>\n\n\n\n

Brick and mortar stores, on the other hand, may or may not have a brick and click website that serves as an online catalog of the products. And brick and mortar to e-commerce businesses don\u2019t have to worry about shipping fees since customers come to the store to make a purchase, complete the checkout process and pick up the product.<\/p>\n\n\n\n

<\/a>What To Include on Your Brick and Mortar Website<\/h2>\n\n\n\n

If you\u2019re preparing your brick and mortar website, you\u2019re probably wondering about the information you should include.<\/p>\n\n\n\n

Generally, if you are shifting from brick and mortar to e-commerce, you must include information on your store and what you offer.<\/p>\n\n\n\n

That means you need to include:<\/p>\n\n\n\n

<\/a>Product Information<\/h3>\n\n\n\n

The most important thing your website should include is product information. This includes details on different types of products you carry in your brick and click store.<\/p>\n\n\n\n

Instead of going in-depth, you can share brief information about every single product. For example, you can list out main product categories and subcategories to let your website visitors know you have what they\u2019re looking for.<\/p>\n\n\n\n

<\/a>Product Photos<\/h3>\n\n\n\n

Product photos are another essential detail to give your visitors an idea of what to expect.<\/p>\n\n\n\n

Instead of adding photos for each product, you can include pictures representing different product categories or types of products.<\/p>\n\n\n\n

<\/a>Price<\/h3>\n\n\n\n

Even if you\u2019re only using your online brick-and-mortar store for brand awareness, sharing pricing information is an excellent idea to help your store visitors plan their budget.<\/p>\n\n\n\n

You can display price ranges and starting prices \u2014 or exact prices if you sell a handful of products.<\/p>\n\n\n\n

<\/a>General Business Information<\/h3>\n\n\n\n

Visitors will come to your website for information about your business. Your brick and mortar website should include your hours of operation and address to help them. This tells potential customers where and when they can visit your store or small business.<\/p>\n\n\n\n

Besides that, you should include the credit cards and payment methods you accept at the brick and click or offline store. Mention your returns policy as well.<\/p>\n\n\n\n

This sets the expectations from the start and can help you avoid misunderstandings or awkward situations down the road.<\/p>\n\n\n\n

<\/a>Directions to the Store<\/h3>\n\n\n\n

Provide directions to your store. Include both written directions and a Google Map<\/a> that displays your physical location.<\/p>\n\n\n\n

While your customers can look up directions themselves, this saves them time and effort, encouraging them to buy from you.<\/p>\n\n\n\n

<\/a>Contact Information<\/h3>\n\n\n\n

Some visitors may want to call your store to ask about a specific product or request more information.<\/p>\n\n\n\n

Include your contact information \u2014 email address and phone number \u2014 where they can reach you.<\/p>\n\n\n\n

<\/a>Email Opt-In Forms<\/h3>\n\n\n\n

Your website should also have an email opt-in<\/a> form. Use it to get a lead and send a discount code or a coupon in return.<\/p>\n\n\n\n

You can nurture those leads and notify them whenever you\u2019re running a promotion or retail sales as a part of your marketing strategy, which can lead to a boost in revenue.<\/p>\n\n\n\n

<\/a>Key Considerations for Your Brick and Mortar Website<\/h2>\n\n\n\n

Now that you know what your brick and mortar website should include, there are a few key considerations you need to keep in mind as you build your website:<\/p>\n\n\n\n