{"id":99009,"date":"2016-09-26T09:00:10","date_gmt":"2016-09-26T15:00:10","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/how-to-start-food-truck\/"},"modified":"2016-09-26T09:00:10","modified_gmt":"2016-09-26T15:00:10","slug":"how-to-start-food-truck","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/en-in\/how-to-start-food-truck\/","title":{"rendered":"How to Start a Food Truck and Put Your Money Where Your Mouth Is"},"content":{"rendered":"\n

The food truck is to 2016 what the cupcake was to 2006: the tastiest trend.<\/span>
Thinking about jumping on the bandwagon and starting a mobile small business of your own? Mull over these steps before you start providing meals \u2014 or treats \u2014 on wheels.<\/span><\/p>\n\n\n\n

Establish a Worthy Menu<\/h4>\n\n\n\n

Whether you\u2019re planning a menu that\u2019s savory, sweet, or a little of both, keep in mind that simplicity and efficiency are key qualities for a successful food truck. And ultimately, your food has to be nothing short of addicting.<\/span>
\u201cWhat you are going to sell to people has to be relevant in the current food climate,\u201d advises Adam Terry, the mastermind of <\/span>Waffle Love<\/span><\/a>, based in Provo, Utah. \u201cIt has to be something worth tracking you down for.\u201d<\/span>
A decadent menu is what keeps customers, including Bill Murray and Darius Rucker, lining up for<\/span> Sweet Lulu\u2019s Bakery On Wheels<\/span><\/a> in Charleston, South Carolina. Karen Moran, the company\u2019s self-proclaimed \u201cchief shuga momma,\u201d fills her vintage camper with cupcakes and pies served in mason jars.<\/span>
\u201cMy menu was based on a few things: personal preference, Southern culture, and things that remind you of grandmother\u2019s home baking,\u201d says Moran, whose treats have garnered praise on the<\/span> Cooking Channel<\/span><\/a> and in<\/span> The Huffington Post<\/span><\/a>.  <\/span><\/p>\n\n\n\n

Create a Thorough Business Plan<\/h4>\n\n\n\n

Mouthwatering food can only get you so far. Just because a food truck isn\u2019t a brick-and-mortar operation doesn\u2019t mean you shouldn\u2019t vet your victuals.<\/span>
\u201cFood trucks require serious business planning to be profitable and sustainable,\u201d says Toby Kremple, mobile manager of <\/span>Mobile Mavens,<\/span><\/a> a fleet of Seattle-based food trucks. \u201cMake sure to include items like where you will store your vehicle, where the food will be prepped, and where you will get water and power in that plan.\u201d<\/span>
Terry adds, \u201cBe realistic, conservative, and plan for unexpected expenses.\u201d<\/span>
Kremple suggests doubling the proposed budget for such unplanned costs. \u201cThat way you will be prepared to handle unforeseen operating costs and truck maintenance when it arises,\u201d he says.<\/span><\/p>\n\n\n\n

Research Local Regulations<\/h4>\n\n\n\n

Navigating the regulations and requirements to run a food truck can be challenging, Kremple says, so don\u2019t make it a half-hearted effort.<\/span>
\u201cBe sure to research your city\u2019s permitting and licensing process well in advance, because they can sometimes take months to secure,\u201d he advises. \u201cAlso remember that permits can vary dramatically by city, county, and state. Make sure you know how different locations may affect your business plan.”<\/span><\/p>\n\n\n\n

Buy a Truck<\/h4>\n\n\n\n

With a firm strategy in place, it\u2019s time to procure your wheels. There are a few options: purchase one ready to roll, hire someone to build one for you, or DIY.<\/span>
Terry was tight on cash when prepping to launch Waffle Love, so he chose the latter. \u201cIt was definitely challenging, and I spent more time and money than I\u2019d care to admit,\u201d says Terry, who enlisted his wife\u2019s help to paint the exterior with intricate designs and bold colors.<\/span>
People tend to judge a truck by its cover, so choose your look wisely. For Moran, her chic camper has opened doors to catering opportunities, which tend to be more lucrative than conventional food trucking.<\/span>
\u201cBy designing a food truck that didn\u2019t look like a traditional truck I\u2019m able to cater at plantation weddings that literally every other truck here except one is unable to get into. Venues are very particular about the look and feel of their outside vendors. It\u2019s not a worry I have,\u201d says Moran, who hired<\/span> CH Campers<\/span><\/a> to create the exact look she wanted.<\/span>
Terry says that spending extra to get good-quality equipment, like a quiet generator, pays off. \u201cPeople have a hard time enjoying the experience when the generator is blaring in the background,\u201d he points out.<\/span>
<\/p>\n\n\n\n

Build Your Online Presence<\/h4>\n\n\n\n

Nowadays, if you want a strong following you have to be in your customers\u2019 digital sphere.<\/span>
\u201cIt\u2019s even better when you pair great food with great branding,\u201d Terry says. \u201cIt resonates with people and helps draw them in to see what you\u2019re all about and give your food a try.\u201d<\/span>
Avi Shemtov, owner of Boston\u2019s<\/span> The Chubby Chickpea<\/span><\/a>, knows that keeping an active social media presence is vital to establishing a brand.<\/span>
\u201cA strong brand is necessary to compete in the high-volume environment food trucks have become,\u201d he says. \u201cWe focus on Twitter and Instagram and try to post relevant, informative, and entertaining information.\u201d<\/span>
Complementary websites can also help drive traffic to your truck. Creating and maintaining a WordPress website is easy with <\/span>Bluehost<\/span><\/a>. If you\u2019re out on the road too often to set a site up yourself, you can hire one of our <\/span>professionals<\/span><\/a> to do the legwork for you. Then use these handy plugins to set up <\/span>online ordering <\/span><\/a>and offer a location-based <\/span>calendar <\/span><\/a>to make your food all the more appealing.<\/span><\/p>\n\n\n\n

Roll Around Town and Dole out the Goods<\/h4>\n\n\n\n

You may have the cops called on you a few times. You may have a malfunction or two. But at the end of the day, you can ride off into the sunset knowing that you\u2019re taking your work home with you in the most delicious way possible.<\/span>
Emily Edmonds was the editor of a business magazine for eight years and currently teaches a college news writing course.<\/span><\/i>
Photos by Anne Rhett<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The food truck is to 2016 what the cupcake was to 2006: the tastiest trend.Thinking about jumping on the bandwagon and starting a mobile small business of your own? Mull over these steps before you start providing meals \u2014 or treats \u2014 on wheels. Establish a Worthy Menu Whether you\u2019re planning a menu that\u2019s savory, […]<\/p>\n","protected":false},"author":18,"featured_media":99010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"How to Start a Food Truck and Put Your Money Where Your Mouth Is","_yoast_wpseo_metadesc":"Thinking about starting a small business on wheels? 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