{"id":99584,"date":"2018-03-19T08:46:03","date_gmt":"2018-03-19T13:46:03","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/how-to-find-the-right-social-media-platforms-for-your-marketing-strategy\/"},"modified":"2018-03-19T08:46:03","modified_gmt":"2018-03-19T13:46:03","slug":"how-to-find-the-right-social-media-platforms-for-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/en-in\/how-to-find-the-right-social-media-platforms-for-your-marketing-strategy\/","title":{"rendered":"How to Find the Right Social Media Platforms for Your Marketing Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With <\/span><a href=\"http:\/\/www.slideshare.net\/wearesocialsg\/digital-in-2017-global-overview\"><span style=\"font-weight: 400;\">2.8 billion people using social media<\/span><\/a><span style=\"font-weight: 400;\"> by the end of 2016, brands continue to make social media a priority in their marketing efforts. While social media marketing is an excellent promotional tool and tactic, some businesses go about it the wrong way.<\/span><br \/>\n<span style=\"font-weight: 400;\">Brands and businesses of varying sizes make the mistake of attempting to be active on <\/span><b><i>all<\/i><\/b><span style=\"font-weight: 400;\">popular social media networks. In theory, being on every platform means you have the potential to reach more possible customers. However, this leads to poorly used budgets, lackluster content, and a low return on investment.<\/span><br \/>\n<span style=\"font-weight: 400;\">Instead of spreading yourself, your content, and your marketing budget too thin, identify which social media platforms are right for your strategy. After all, not all social networks will deliver the marketing results you desire.<\/span><br \/>\n<span style=\"font-weight: 400;\">Follow these steps to find the best social media channels for your brand.<\/span><\/p>\n<h2><b>1. Identify Your Social Media Goals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You won\u2019t be able to narrow down your social platform choices without understanding <\/span><b><i>why<\/i><\/b><span style=\"font-weight: 400;\"> you are interested in using social media.<\/span><br \/>\n<span style=\"font-weight: 400;\">Social media can be used to accomplish a multitude of marketing objectives. Brands use social media marketing strategies and their respective networks to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase qualified leads and sales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage with their target audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide on-the-spot customer service<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Distribute branded content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build a community of loyal brand followers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promote product discounts\/offers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive relevant traffic to a company website<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The promotional possibilities with social media are endless. However, without documenting your goals, you won\u2019t know which social media platforms can help you achieve them. Before launching into a full-fledged social strategy, identify what you want to accomplish via social media.<\/span><\/p>\n<h2><b>2. Understand Your Industry<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Some social media channels work better for certain industries than others. For example, visual platforms such as Instagram and Snapchat are ideal for industries such as hairdressing, culinary businesses, and the arts. On the other hand, professional platforms such as Twitter and LinkedIn are perfect for B2B companies looking to make connections and share information.<\/span><br \/>\n<span style=\"font-weight: 400;\">Take a look at the social media platforms your competitors use. This will help you get an understanding of which channels your brand should consider using. Also, note the social media content tactics your competitors are executing. Having knowledge of your competition\u2019s social media strategy will guide you in creating your own by highlighting the opportunities and weaknesses your brand can take advantage of on those particular networks.<\/span><br \/>\n<span style=\"font-weight: 400;\">However, when analyzing your competition\u2019s social media strategy, also pinpoint which channels they <\/span><b>are not<\/b><span style=\"font-weight: 400;\"> using. This could lead to a potential opportunity for your brand to occupy an unused position in the social media market for your industry!<\/span><\/p>\n<h2><b>3. Know the Purpose of Each Platform<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Each social media network has an intended purpose. Writing on behalf of <\/span><a href=\"https:\/\/searchengineland.com\/choose-right-social-media-networks-b2b-business-186307\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><span style=\"font-weight: 400;\">, Jason DeMers broke down the various social media networks into their proper categories:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Image-Based Platforms<\/b><span style=\"font-weight: 400;\">: Pinterest, Instagram, Tumblr<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u201cKitchen Sink\u201d<\/b> <b>Platforms<\/b><span style=\"font-weight: 400;\">: Facebook, Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Video Networks:<\/b><span style=\"font-weight: 400;\"> Vimeo, YouTube<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Professional, Business-Focused Networks<\/b><span style=\"font-weight: 400;\">: LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>SEO and Authorship Platforms:<\/b><span style=\"font-weight: 400;\"> Google+<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Location-Based Networks:<\/b><span style=\"font-weight: 400;\"> Foursquare, Yelp<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Niche Networks:<\/b><span style=\"font-weight: 400;\"> Reddit<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When determining which networks to leverage, you need to understand the individual platform\u2019s purpose and how it relates to the content you will be sharing. For instance, a restaurant would do well on the following networks:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yelp<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Foursquare<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These networks would allow the restaurant to respond to customer reviews, provide menu updates, share enticing pictures of food and beverages, and provide helpful information to customers. It wouldn\u2019t make sense for the restaurant to put their time and efforts into a LinkedIn profile when the platform is meant for professionals looking to make meaningful business connections.<\/span><br \/>\n<span style=\"font-weight: 400;\">On the other hand, a marketing agency should use LinkedIn to connect with potential clients and video channels such as Vimeo to produce and share informative videos as part of an inbound marketing campaign.<\/span><br \/>\n<span style=\"font-weight: 400;\">Think about the content you plan to create and distribute and use this information to help choose the appropriate social media platform for your strategy.<\/span><\/p>\n<h2><b>4. Go Where Your Audience Is<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, the best social media platform(s) for your business is the one your audience uses. It\u2019s not a wise use of your marketing resources to create a strategy for a social channel your audience is not active on. For instance, if the majority of your target market prefers to use YouTube, you wouldn\u2019t dedicate your time to developing an in-depth LinkedIn strategy.<\/span><br \/>\n<span style=\"font-weight: 400;\">Wondering where your audience spends their time online? Use this extensive guide from SproutSocial documenting the <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/\"><span style=\"font-weight: 400;\">demographic data for each social media channel<\/span><\/a><span style=\"font-weight: 400;\">. You might be surprised at what you find! Perhaps your target market uses an entirely different social media network than you first believed.<\/span><br \/>\n<span style=\"font-weight: 400;\">Based on their research, SproutSocial reported the following overall breakdown of adult social media usage:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">79% of adults use Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">32% of adults use Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">31% of adults use Pinterest<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">29% of adults use LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">29% of adults use messaging apps<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">24% of adults use auto-delete apps<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5% of adults use anonymous apps<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also, consider your audience\u2019s interests with regards to your industry and the type of content you plan to share. This will help you not only select the right network, but develop a comprehensive social media strategy.<\/span><\/p>\n<h2><b>Quick Tips for Developing a Social Media Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">After determining which social channels your audience uses most, combine this knowledge with the previous steps to discover the social media platforms that will work best for your company. Remember to consider your industry, the purpose of the social media platform, and your brand goals to determine which social media networks to leverage.<\/span><br \/>\n<span style=\"font-weight: 400;\">Once you\u2019ve decided on a few social networks to pursue, you need to put together a social media strategy. This social plan must:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accomplish your documented goals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Portray your brand in a positive light<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Resonate with your intended audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Attract new fans and potential customers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With this in mind, use these quick tips to create your social media marketing plan:<\/span><\/p>\n<h3><b>Research the Platform<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before crafting a strategy, you must have a working knowledge of the social media networks you intend to use. Take the time to learn about best practices, the types of content that work well, and how the particular advertising and native analytics tools work within the platform.<\/span><\/p>\n<h3><b>Understand What Your Audience Wants<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As humans, we use social media to be\u2014<\/span><i><span style=\"font-weight: 400;\">you guessed it<\/span><\/i><span style=\"font-weight: 400;\">\u2014social! The last thing we want is to see a sudden ad or piece of blatantly branded content in our feeds. Understanding what content your audience wants to interact with is the key to a successful social media marketing strategy.<\/span><br \/>\n<span style=\"font-weight: 400;\">Does your audience prefer to watch videos or read articles? Would they rather receive promotional discounts or engage in a conversation? Each audience and industry is unique, so do your research and act accordingly.<\/span><\/p>\n<h3><b>Create a Plan You Can Stick To<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of trying to do it all on social media, draft a <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.bluehost.com\/in\/blog\/how-to-use-social-media-marketing-to-your-advantage\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><\/span><span style=\"font-weight: 400;\"> plan you can commit to. When you aim too high and create content for a multitude of social media channels, chaos can happen. This often leads to a business abandoning their social media pages.<\/span><br \/>\n<span style=\"font-weight: 400;\">The sheer amount of work required to launch, monitor, and regularly update a social media profile on one platform alone is taxing\u2014now imagine the work necessary when you attempt to have an active presence across all 7 categories of social networks!<\/span><br \/>\n<span style=\"font-weight: 400;\">It\u2019s perfectly fine to select one or two channels and only focus on those networks. If these platforms allow you to craft quality content, respond to customer inquiries in a timely fashion, and stay within your marketing budget, then so be it!<\/span><\/p>\n<h4><b>Discover the Right Social Media Platforms for Your Strategy<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Have you found the perfect social networks for your marketing plan? Excellent! Share with us which platforms your brand intends to use in the comments section below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With 2.8 billion people using social media by the end of 2016, brands continue to make social media a priority in their marketing efforts. While social media marketing is an excellent promotional tool and tactic, some businesses go about it the wrong way. Brands and businesses of varying sizes make the mistake of attempting to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":99585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"How to Find the Right Social Media Platforms for Your Marketing Strategy | Bluehost","_yoast_wpseo_metadesc":"The Bluehost Blog helps users identify which social media platforms work best for their business model. Grow and build your brand with these expert tips.","inline_featured_image":false,"footnotes":""},"categories":[964,1091],"tags":[3425,3444,3454],"ppma_author":[602],"class_list":["post-99584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media","tag-analytics","tag-how-to-guides","tag-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Find the Right Social Media Platforms for Your Marketing Strategy - Bluehost Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/posts\/99584\/\" \/>\n<meta property=\"og:locale\" content=\"en_IN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Find the Right Social Media Platforms for Your Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"With 2.8 billion people using social media by the end of 2016, brands continue to make social media a priority in their marketing efforts. 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