{"id":99772,"date":"2022-01-19T11:53:00","date_gmt":"2022-01-19T11:53:00","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/15-ways-customize-google-analytics\/"},"modified":"2026-01-09T10:03:53","modified_gmt":"2026-01-09T10:03:53","slug":"15-ways-customize-google-analytics","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/en-in\/15-ways-customize-google-analytics\/","title":{"rendered":"15 Ways to Customize Google Analytics"},"content":{"rendered":"\n<p>Google Analytics\u00a0is a user-friendly analysis tool that provides you with insightful data to monitor the traffic on your website. With\u00a0<a href=\"https:\/\/www.bluehost.com\/blog\/a-beginners-tour-of-google-analytics\/\">Google Analytics<\/a>\u00a0reports, you can track who visits your website and how long they stay. You can also see if they return to your website.\u00a0\u00a0<\/p>\n\n<p>Still, you need to\u00a0customize\u00a0Google Analytics\u00a0to leverage its full potential. We\u2019ll look at 15 ways to do so.\u00a0\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-1-customize-how-you-view-your-data-nbsp-nbsp\">1. Customize How You View Your Data\u00a0\u00a0<\/h2>\n\n<p>Google Analytics\u00a0offers multiple methods to view data. Besides the basic tabular and\u00a0line graph\u00a0format, you can\u00a0customize\u00a0Google Analytics\u00a0to enable advanced data\u00a0visualization.\u00a0\u00a0<\/p>\n\n<p>If you connect your\u00a0Google Analytics account\u00a0with\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/9849873?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Data Studio<\/a>, you can analyze your data through\u00a0<a href=\"https:\/\/medium.com\/data-school\/chart-types-in-data-studio-494b50c53033\" target=\"_blank\" rel=\"noreferrer noopener\">advanced charts and graphs<\/a>.\u00a0Data Studio provides bar charts, pie charts, and geo maps.\u00a0\u00a0<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"962\" height=\"519\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data.png\" alt=\"Google Data Studio helps you visualize your&#xA0;Google Analytics data\" class=\"wp-image-37120\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data.png 962w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data-300x162.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data-768x414.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n<p>The exploration feature of\u00a0<a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/new_google_analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a><a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/new_google_analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a04<\/a>\u00a0will help you derive deep data insights. You can analyze user groups based on\u00a0behavioral\u00a0metrics. The exploration menu also has options for comparing user segments and analyzing a user in depth.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">2.\u00a0Create a\u00a0Custom Dashboard\u00a0<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-1024x683.jpg\" alt=\"Customizing your Google Analytics dashboard helps in easy web analytics\" class=\"wp-image-37114\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-1024x683.jpg 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-300x200.jpg 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-768x512.jpg 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-270x180.jpg 270w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-770x515.jpg 770w\" sizes=\"100vw\" \/><\/figure>\n\n<p>Customizing your dashboards enables you to view the\u00a0metrics\u00a0that matter the most to you all in one place. Choose the\u00a0metrics\u00a0you want to see and organize them in a way that makes sense to you.\u00a0\u00a0<\/p>\n\n<p>You can\u00a0customize\u00a0Google Analytics\u00a0to view\u00a0<a href=\"https:\/\/www.bluehost.com\/blog\/video-web-analytics-beginners-key-metrics\/\">crucial\u00a0metrics<\/a>\u00a0such as:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Total traffic\u00a0<\/li>\n\n\n\n<li>Source of traffic\u00a0<\/li>\n\n\n\n<li>Session duration\u00a0<\/li>\n\n\n\n<li>Bounce rate\u00a0<\/li>\n\n\n\n<li>Conversion rate\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">3. Import a Dashboard\u00a0Template\u00a0\u00a0<\/h2>\n\n<p>If you don\u2019t feel like creating your\u00a0custom dashboards,\u00a0you can import\u00a0one from\u00a0a\u00a0<a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.start%3D10%26_.count%3D10\/\" target=\"_blank\" rel=\"noreferrer noopener\">wide range<\/a>\u00a0of\u00a0Google Analytics dashboard\u00a0templates.\u00a0\u00a0<\/p>\n\n<p>Here are a few popular custom\u00a0templates:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Traffic growth dashboard\u00a0<\/li>\n\n\n\n<li>Audience snapshot\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.bluehost.com\/blog\/an-overview-of-seo\/\">Search engine\u00a0optimization<\/a>\u00a0(SEO) dashboard\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">4. Use More Than One Dashboard\u00a0<\/h2>\n\n<p>You have many amazing\u00a0customizable dashboards in\u00a0Google Analytics. You don\u2019t have to choose one. You can use separate\u00a0<a href=\"https:\/\/databox.com\/10-google-analytics-dashboards-helped-550000-people\" target=\"_blank\" rel=\"noreferrer noopener\">custom dashboards<\/a>\u00a0to monitor different types of data.\u00a0\u00a0<\/p>\n\n<p>You can use multiple dashboards to monitor:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Website traffic\u00a0\u00a0<\/li>\n\n\n\n<li>Social media\u00a0and\u00a0digital marketing\u00a0results\u00a0\u00a0<\/li>\n\n\n\n<li>Pageviews\u00a0and keyword performance\u00a0\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">5. Add Custom\u00a0Widgets\u00a0<\/h2>\n\n<p>When customizing your dashboards, don\u2019t forget to include custom pies, tables, or timeline\u00a0widgets\u00a0besides basic\u00a0metrics. You can have\u00a0up to 12\u00a0widgets\u00a0in each of your\u00a0<a href=\"https:\/\/www.optimizesmart.com\/google-analytics-dashboards\" target=\"_blank\" rel=\"noreferrer noopener\">Analytics dashboards<\/a>.\u00a0\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">6. Send Dashboard\u00a0Metrics\u00a0To Email\u00a0<\/h2>\n\n<p>To track how the\u00a0metrics\u00a0on your dashboards change over time, send them to your email regularly.\u00a0\u00a0<\/p>\n\n<p>You can\u00a0<a href=\"https:\/\/blog.coupler.io\/how-to-export-google-analytics-data-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">export\u00a0<\/a><a href=\"https:\/\/blog.coupler.io\/how-to-export-google-analytics-data-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics data<\/a>\u00a0as\u00a0PDF and schedule it to be emailed at specific intervals.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">7.\u00a0Create Custom Reports\u00a0<\/h2>\n\n<p>Google Analytics custom reports\u00a0help you generate deep insights into your online business. You have several\u00a0<a href=\"https:\/\/www.topfloortech.com\/blog\/the-6-most-important-reports-in-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">types of reports<\/a>\u00a0in\u00a0google analytics, such as:\u00a0\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Acquisition reports that show all the sources of your website traffic\u00a0<\/li>\n\n\n\n<li>Behavior reports that show how your visitors interact with your website\u00a0<\/li>\n\n\n\n<li>Conversion\u00a0reports that help you track your traffic and marketing goals\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">8.\u00a0Import\u00a0Custom Reports\u00a0<\/h2>\n\n<p>As with\u00a0custom dashboards, you can import certain types of\u00a0custom reports. Using the\u00a0custom report\u00a0templates\u00a0will help you save time.\u00a0\u00a0<\/p>\n\n<p>Check out the\u00a0<a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\">popular\u00a0<\/a><a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\">custom reports<\/a><a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0<\/a><a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\">templates<\/a>.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">9. Create Scheduled Reports\u00a0<\/h2>\n\n<p>Once you have decided on the reports you need, you can automatically create them. You can schedule the creation of\u00a0custom reports\u00a0and receive the results via email.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">10. Adjust Date Ranges\u00a0<\/h2>\n\n<p>When viewing any\u00a0metric\u00a0or report generated by\u00a0Google Analytics, you can set the dates for which you want the data. Custom date ranges help you view both short-term and long-term results. You can also compare data from two date ranges.\u00a0\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">11. Set Up\u00a0E-Commerce\u00a0Tracking\u00a0\u00a0<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-1024x410.png\" alt=\"E-commerce tracking helps you understand your revenue data\" class=\"wp-image-37117\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-1024x410.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-300x120.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-768x307.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n<p>If you own an\u00a0e-commerce\u00a0website,\u00a0Google\u00a0Analytics\u2019s\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1037249\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a><a href=\"https:\/\/support.google.com\/analytics\/answer\/1037249\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0tracking<\/a>\u00a0will help you capture your revenue data.\u00a0\u00a0<\/p>\n\n<p>You can\u00a0customize\u00a0Google Analytics\u00a0to capture\u00a0e-commerce\u00a0<a href=\"https:\/\/www.bluehost.com\/blog\/e-commerce-kpis\/\">key performance indicators<\/a>\u00a0(KPIs), such as:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Average order value\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Time to purchase\u00a0<\/li>\n\n\n\n<li>Revenue by traffic sources\u00a0\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">12. Connect\u00a0Google Analytics\u00a0to Google AdSense\u00a0<\/h2>\n\n<p>If you have a\u00a0Google AdSense\u00a0account, you can link it to\u00a0Google Analytics\u00a0to monitor your <a href=\"https:\/\/dealhub.io\/glossary\/revenue\/\">revenue<\/a> from\u00a0Google Ads.\u00a0\u00a0<\/p>\n\n<p>There are many benefits to linking the accounts. It helps you:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Identify the revenue-generating pages on your website\u00a0<\/li>\n\n\n\n<li>Pin-point locations where most of your revenue come from\u00a0\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Recognize the keywords that generate the highest revenue\u00a0\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">13. Monitor\u00a0Conversions\u00a0<\/h2>\n\n<p>Depending on your website\u2019s purpose,\u00a0conversions\u00a0may occur when a user makes a purchase, signs up for an account, or fills out a form for more information about a product or service.\u00a0\u00a0<\/p>\n\n<p>Google Analytics\u00a0lets you define a set of actions that\u00a0constitute a goal\u00a0and monitor your performance against it using the\u00a0<strong>Goals<\/strong>\u00a0feature.\u00a0\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">14. Set Other Goals\u00a0<\/h2>\n\n<p>Besides\u00a0monitoring\u00a0conversions, you can also\u00a0use Google\u00a0Analytics\u2019s\u00a0goal feature for other purposes. You can measure your performance in the following areas:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pageviews\u00a0<\/li>\n\n\n\n<li>Downloads\u00a0<\/li>\n\n\n\n<li>Email sign up\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">15.\u00a0Customize Alerts\u00a0\u00a0<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-1024x717.jpg\" alt=\"Setting up alerts help you identify issues with your website\" class=\"wp-image-37123\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-1024x717.jpg 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-300x210.jpg 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-768x537.jpg 768w\" sizes=\"100vw\" \/><\/figure>\n\n<p>You can get alerts from\u00a0Google Analytics\u00a0on several events affecting the performance of your website. For example, you can create a custom alert whenever your daily website traffic falls below a certain threshold.\u00a0\u00a0<\/p>\n\n<p>Custom alerts help you be on top of the website issues and fix them quickly.\u00a0\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Final Thoughts: 15 Ways To\u00a0Customize\u00a0Google Analytics\u00a0for Better Insights\u00a0<\/h2>\n\n<p>Google Analytics\u00a0is\u00a0constantly rolling out new features to improve\u00a0user experience. When you notice a new option, play around with it to see if it\u2019s something you can use.\u00a0\u00a0<\/p>\n\n<p>Customizing\u00a0this tool for maximum effectiveness may be challenging if you&#8217;re new to\u00a0Google Analytics. You can try\u00a0Google Analytics\u00a0<a href=\"https:\/\/www.quicksprout.com\/best-google-analytics-plugins-for-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">plugins<\/a>\u00a0for\u00a0WordPress.\u00a0If you need professional help, check out Bluehost\u2019s\u00a0<a href=\"https:\/\/www.bluehost.com\/help\/article\/wp-pro\">managed WordPress<\/a>\u00a0services today.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics\u00a0is a user-friendly analysis tool that provides you with insightful data to monitor the traffic on your website. With\u00a0Google Analytics\u00a0reports, you can track who visits your website and how long they stay. You can also see if they return to your website.\u00a0\u00a0 Still, you need to\u00a0customize\u00a0Google Analytics\u00a0to leverage its full potential. We\u2019ll look at [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":99773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"15 Ways To Customize Google Analytics for Better Insights","_yoast_wpseo_metadesc":"Looking for methods to get deeper insights into your website\u2019s performance? Here are 15 ways to customize Google Analytics for better web analytics.","inline_featured_image":false,"footnotes":""},"categories":[10,3053],"tags":[3425,3445,3454],"ppma_author":[602],"class_list":["post-99772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-performance-marketing","tag-analytics","tag-listicle","tag-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>15 Ways To Customize Google Analytics for Better Insights<\/title>\n<meta name=\"description\" content=\"Looking for methods to get deeper insights into your website\u2019s performance? 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