{"id":99867,"date":"2026-01-09T09:15:12","date_gmt":"2026-01-09T09:15:12","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/changing-domain-name-and-seo\/"},"modified":"2026-01-09T09:16:33","modified_gmt":"2026-01-09T09:16:33","slug":"changing-domain-name-and-seo","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/en-in\/changing-domain-name-and-seo\/","title":{"rendered":"Learn To Minimize the SEO Impact of Changing Domain Names"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Key highlights<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand how changing your domain name impacts search rankings and organic traffic.<\/li>\n\n\n\n<li>Learn the optimal times to switch domains, such as during rebranding or audience shifts.<\/li>\n\n\n\n<li>Explore step-by-step methods to migrate content and set up 301 redirects effectively.<\/li>\n\n\n\n<li>Uncover strategies to update backlinks and internal links to maintain site authority.<\/li>\n\n\n\n<li>Know how to track SEO performance and recover traffic after a domain switch.<\/li>\n<\/ul>\n\n\n\n<p>Your domain name is the digital address of your business. Customers use your URL to find your brand and interact with it. Sometimes, a business owner decides to relocate their physical storefront or office. Likewise, digitally relocating is smart in certain cases.<\/p>\n\n\n\n<p>To expand on the metaphor, a business owner who hastily switched storefront locations could lose customers who aren\u2019t aware of the change or need help finding it. Now, consider that search engine bots have associated your website with its unique digital address \u2014 plus, you have a human audience online to keep in the loop.<\/p>\n\n\n\n<p>This guide will teach you tried and tested methods to change domain names while keeping your audience and <a href=\"https:\/\/www.bluehost.com\/blog\/an-overview-of-seo\/\">winning at search engine optimization<\/a> (SEO). Let\u2019s learn more about the SEO impact of changing domain names and how to stay on the good side of search engine algorithms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-impact-of-changing-domain-names\">SEO impact of changing domain names<\/h2>\n\n\n\n<p>Changing your website\u2019s domain name has a major effect on SEO. Search engines index individual webpages and associate each with a URL. With a domain change, all your URLs will change, which means vanishing as far as search engines know. To get back on the radar, you must wait for the engine\u2019s bots to revisit and <a href=\"https:\/\/www.bluehost.com\/blog\/get-google-to-index-your-website\/\">index your webpages<\/a> with new URLs.<\/p>\n\n\n\n<p>John Mueller, senior search analyst at Google, <a href=\"https:\/\/www.youtube.com\/watch?reload=9&amp;v=6xtYk8optLc\" target=\"_blank\" rel=\"noreferrer noopener\">hinted at a broad time frame<\/a> of several hours to several weeks to index a single page. If you\u2019re looking for a rule of thumb, Conductor estimates most websites with less than 500 webpages get <a href=\"https:\/\/www.conductor.com\/academy\/google-index\/faq\/indexing-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">indexed in three to four weeks<\/a>.<\/p>\n\n\n\n<p>In the meantime, the new domain typically doesn\u2019t receive the same level of organic traffic as before the switch \u2014 this can last for a couple of months or longer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1161\" height=\"715\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-indexed-pages.png\" alt=\"Indexed pages get served by Google. \" class=\"wp-image-50130\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-indexed-pages.png 1161w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-indexed-pages-300x185.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-indexed-pages-1024x631.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-indexed-pages-768x473.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-indexed-pages-24x15.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-indexed-pages-36x22.png 36w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-indexed-pages-48x30.png 48w\" sizes=\"100vw\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">When should you change your domain name?<\/h2>\n\n\n\n<p>Since a domain name change means a dip in your organic traffic, your revenue could be affected. Ask yourself if the change is optimal for the future of your business. Below, you\u2019ll consider a few examples of when choosing a new website address is your best bet.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rebranding<\/strong>: If your business goes through a significant rebranding, including a change of brand name or overall audience, you might need a new domain name that aligns with the new branding efforts.<\/li>\n\n\n\n<li><strong>Merger<\/strong>: If your company merges with another company and forms a new entity, a new domain name may be part of the integration efforts.<\/li>\n\n\n\n<li><strong>Audience shift<\/strong>: If you want another shot at <a href=\"https:\/\/www.bluehost.com\/in\/blog\/what-is-a-target-audience-and-how-to-define-yours-through-target-market-analysis\/\">defining your target audience<\/a>, renaming can be effective. If your brand started locally \u2014 and has \u201cDenver\u201d in the URL, for example \u2014 but now targets a national or international audience, try a new domain.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-change-a-domain-name-with-minimal-seo-impact\">How to change a domain name with minimal SEO impact?<\/h2>\n\n\n\n<p>Here\u2019s how to start off on the right foot, maintain your online presence and reduce the SEO impact of changing domain names.<\/p>\n\n\n\n<p>First off, understand what makes up a domain name. There are two significant parts: The top-level domain and the second-level domain. For example, in <strong>bluehost.com<\/strong>, \u201cbluehost\u201d is a second-level domain, and <strong>.com<\/strong> is a top-level domain.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Typical-URL.png\" alt=\"Here\u2019s the anatomy of a typical URL. \" class=\"wp-image-50131\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Typical-URL.png 1920w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Typical-URL-300x169.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Typical-URL-1024x576.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Typical-URL-768x432.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Typical-URL-1536x864.png 1536w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Typical-URL-24x14.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Typical-URL-36x20.png 36w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Typical-URL-48x27.png 48w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>A second-level domain can be almost anything alphanumeric. You\u2019ll <a href=\"https:\/\/www.bluehost.com\/blog\/what-are-the-most-popular-tlds\/\">choose a popular top-level domain<\/a> from a list of options.<\/p>\n\n\n\n<p>Some top-level domain options are called generic top-level domains (gTLDs), such as <strong>.com<\/strong>, <strong>.net<\/strong>,<strong> .co<\/strong> and <strong>.info<\/strong>. Anyone can use these. On the other hand, some options are called country code top-level domains (ccTLDs), like <strong>.us<\/strong>,<strong> .uk<\/strong> and <strong>.ca<\/strong>. Only people in a corresponding country can use these. Other TLDs, like <strong>.gov<\/strong> and <strong>.edu<\/strong>, are even more reserved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>1. Opt for an evergreen domain name<\/h3>\n\n\n\n<p>By now, you know that changing your domain name is a big deal. Additionally, understand that your domain name holds immense value. Opt for a domain name that aligns with your long-term brand values, marketing goals and business direction.<\/p>\n\n\n\n<p>Here are a few recommendations for picking great domain names:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aim for .com<\/strong>: While there are bucket-loads of gTLDs, <strong>.com<\/strong> domains are <a href=\"https:\/\/growthbadger.com\/top-level-domains\/\" target=\"_blank\" rel=\"noreferrer noopener\">33% more memorable<\/a> than URLs with other gTLDs. In fact, when trying to remember a URL, users use <strong>.com<\/strong> 3.8 times more than any other gTLD \u2014 surprising, but it makes sense.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Think long-term<\/strong>: Instead of basing your domain name around a specific product, trend or geographical area you could grow out of, <a href=\"https:\/\/www.bluehost.com\/in\/blog\/get-inspired-using-the-bluehost-domain-name-generator\/\">brainstorm domain names<\/a> that can support robust brand growth over the years.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Avoid hyphens and numbers<\/strong>: Tossing in a hyphen might reveal a tantalizing domain name that\u2019s open, but hyphens and numbers are harder for website visitors to remember. Try a short string of simple words or make up a brand name that\u2019s easy to spell.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>A smart choice today will save you from the SEO impact of changing domain names again in the future.<\/p><\/blockquote><\/figure>\n\n\n\n<p>To find your best option at an affordable price, use <a href=\"https:\/\/www.bluehost.com\/domains\">Bluehost&#8217;s domain registration tool<\/a>. Registering your new address with Bluehost means you\u2019ll enjoy an intuitive control panel to manage your domains and a privacy setting that keeps your personal info safe on the internet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1539\" height=\"737\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Register-Domain-Bluehost.png\" alt=\"You can easily register a domain with Bluehost.\" class=\"wp-image-50132\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Register-Domain-Bluehost.png 1539w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Register-Domain-Bluehost-300x144.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Register-Domain-Bluehost-1024x490.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Register-Domain-Bluehost-768x368.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Register-Domain-Bluehost-1536x736.png 1536w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Register-Domain-Bluehost-24x11.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Register-Domain-Bluehost-36x17.png 36w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Register-Domain-Bluehost-48x23.png 48w\" sizes=\"100vw\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.bluehost.com\/domains\">Screenshot<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Backup your website<\/h3>\n\n\n\n<p>Before you make any major changes, always <a href=\"https:\/\/www.bluehost.com\/blog\/how-to-backup-your-wordpress-site\/\">back up your website<\/a> so you have a restore point in case something unexpected happens.<\/p>\n\n\n\n<p>Bluehost clients can create a backup using the control panel; navigate to <strong>Websites<\/strong> &gt; <strong>[Your Website Name]<\/strong> &gt; <strong>Backups<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1479\" height=\"473\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Find-backups-Bluehost.png\" alt=\"Where to find backups in Bluehost\u2019s control panel. \" class=\"wp-image-50133\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Find-backups-Bluehost.png 1479w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Find-backups-Bluehost-300x96.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Find-backups-Bluehost-1024x327.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Find-backups-Bluehost-768x246.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Find-backups-Bluehost-24x8.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Find-backups-Bluehost-36x12.png 36w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Find-backups-Bluehost-48x15.png 48w\" sizes=\"100vw\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<p>Alternatively, you can back up a WordPress website using plugins like <a href=\"https:\/\/updraftplus.com\/\">UpdraftPlus<\/a>. However you complete this step, perform a complete backup of all your WordPress files, databases, themes and plugins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>3. Make a list of referring pages<\/h3>\n\n\n\n<p>SEO involves a lot of concepts, including keyword optimization, technical website improvements and content creation \u2014 but did you know there\u2019s a word-of-mouth dynamic to it?<\/p>\n\n\n\n<p>Just like you value a recommendation from your techie friend, search engines generally give higher rankings to pages considered trustworthy by authoritative websites.<\/p>\n\n\n\n<p>To illustrate, see what Google <a href=\"https:\/\/support.google.com\/websearch\/answer\/9281931?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">advises its search quality raters<\/a> to factor in when verifying the quality of content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1278\" height=\"517\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-quality-raters.png\" alt=\"Google asks its quality raters whether people trust each website.\" class=\"wp-image-50134\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-quality-raters.png 1278w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-quality-raters-300x121.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-quality-raters-1024x414.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-quality-raters-768x311.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-quality-raters-24x10.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-quality-raters-36x15.png 36w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-quality-raters-48x19.png 48w\" sizes=\"100vw\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/support.google.com\/websearch\/answer\/9281931?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Screenshot<\/a><\/figcaption><\/figure>\n\n\n\n<p>Webpages that receive referrals or links from authoritative websites typically appear higher on search engine result pages (SERPs).<\/p>\n\n\n\n<p>If you change your domain name, any websites that linked to your content will now have a broken link, and you won\u2019t gain the SEO for your new domain name. That\u2019s why part of changing your domain name includes reaching out to people from each website and asking them to update their links with your new URL.<\/p>\n\n\n\n<p>Making a list of referring pages is the first step and there are two ways to go about it. If you <a href=\"https:\/\/www.bluehost.com\/in\/blog\/best-seo-tools\/\">use a paid SEO tool<\/a>, like Semrush or Ahrefs, go to its backlinks feature and export all the referring webpages in a CSV or Excel file.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1464\" height=\"823\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Export-backlinks-Semrush.png\" alt=\"How to export backlinks via Semrush.\" class=\"wp-image-50135\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Export-backlinks-Semrush.png 1464w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Export-backlinks-Semrush-300x169.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Export-backlinks-Semrush-1024x576.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Export-backlinks-Semrush-768x432.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Export-backlinks-Semrush-24x13.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Export-backlinks-Semrush-36x20.png 36w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Export-backlinks-Semrush-48x27.png 48w\" sizes=\"100vw\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<p>Alternatively, you can head to <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a>, navigate to <strong>Links<\/strong> &gt; <strong>Top linked pages<\/strong> &gt; <strong>[Webpage]<\/strong> &gt; <strong>[Referring site]<\/strong> and export each backlink on your top webpages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>4. Export your website\u2019s URLs<\/h3>\n\n\n\n<p>After changing your domain name, you\u2019ll need to direct traffic from the previous webpages to the new ones. To ensure the process goes seamlessly, you\u2019ll first need a list of every URL your website includes.<\/p>\n\n\n\n<p>If you have Semrush or Ahrefs, use their website audit tools to get a list of your current webpages. Alternatively, crawl up to 500 webpages per scan with the free version of <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screaming Frog<\/a>. If your website is on the smaller side, you can easily use it to export a list of your webpages for free.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1393\" height=\"599\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Screaming-Frog-export.png\" alt=\"Screaming Frog lets you export internal links from your old website. \" class=\"wp-image-50136\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Screaming-Frog-export.png 1393w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Screaming-Frog-export-300x129.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Screaming-Frog-export-1024x440.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Screaming-Frog-export-768x330.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Screaming-Frog-export-24x10.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Screaming-Frog-export-36x15.png 36w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Screaming-Frog-export-48x21.png 48w\" sizes=\"100vw\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Plot new URLs for existing webpages<\/h3>\n\n\n\n<p>Since switching your domain name is a big change, use the opportunity to <a href=\"https:\/\/www.bluehost.com\/in\/blog\/website-structuring\/\">structure your website better<\/a>. Why? Implementing web structure best practices will offset the SEO impact of changing domain names.<\/p>\n\n\n\n<p>Imagine you have a blog post on general maintenance practices. The URL used to be <strong>olddomain.com\/generalpractices1<\/strong>. Before you change domains, you have an opportunity to identify an appropriate keyword and plot a better URL, such as <strong>newdomain.com\/blog\/maintenance-practices<\/strong>.<\/p>\n\n\n\n<p>Plot SEO-friendly URLs for new pages using the following recommendations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use hyphens to separate words<\/strong>: Instead of writing \u201cbesteastbudapestrestaurants\u201d in your URL, go with \u201cbest-east-budapest-restaurants\u201d \u2014 <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/url-structure\" target=\"_blank\" rel=\"noreferrer noopener\">hyphens are preferred by Google<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep URLs short<\/strong>: Limit your URL length to 70 characters to make them easier to remember and display on SERPs without truncation. In order to stay within the limit, delete stop words like \u201cand, \u201cor\u201d and \u201cfor.\u201d Still, ensure readers can assume the page\u2019s topic based on the URL.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Limit subfolders<\/strong>: Avoid creating deep URL structures with many layers \u2014 e.g., <strong>example.com\/subfolder\/sub-subfolder\/post<\/strong>. Instead, stick to subfolders and posts \u2014 <strong>example.com\/subfolder\/post<\/strong>, for example.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>6. Set up the new domain<\/h3>\n\n\n\n<p>Once you\u2019re all set for the switch, configure the new domain in a new hosting environment. Bluehost clients can start in the control panel, then navigate to <strong>Hosting<\/strong> &gt; <strong>Add site<\/strong>. Follow the intuitive steps ahead to install WordPress in a few minutes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1800\" height=\"665\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-website-Bluehost.png\" alt=\"Here\u2019s how you add another website in Bluehost\u2019s control panel. \" class=\"wp-image-50137\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-website-Bluehost.png 1800w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-website-Bluehost-300x111.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-website-Bluehost-1024x378.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-website-Bluehost-768x284.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-website-Bluehost-1536x567.png 1536w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-website-Bluehost-24x9.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-website-Bluehost-36x13.png 36w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-website-Bluehost-48x18.png 48w\" sizes=\"100vw\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<p>If your host doesn&#8217;t offer one-click installation for WordPress, you\u2019ll need to install it manually.<\/p>\n\n\n\n<p>Once that\u2019s done, <a href=\"https:\/\/www.bluehost.com\/in\/blog\/how-to-add-https-to-your-domain-and-install-an-ssl-certificate-to-protect-your-customers\/\">enable an SSL certificate<\/a> for the new domain to encrypt communication between your host server and users\u2019 web browsers. SSL certificates enable HTTPS usage and a secure lock icon beside your website\u2019s URL which elicits trust from visitors.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.bluehost.com\/wordpress\/wordpress-hosting\">WordPress hosting from Bluehost<\/a>, you get an SSL for free. Turn it on by navigating to <strong>Websites<\/strong> &gt; <strong>[Your website]<\/strong> &gt; <strong>Security<\/strong>. If you use another hosting provider, you may need to pay for an SSL certificate before you can secure your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1477\" height=\"390\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Website-SSL-Bluehost.png\" alt=\"Turn on SSL for your website in the Bluehost control panel.\" class=\"wp-image-50138\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Website-SSL-Bluehost.png 1477w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Website-SSL-Bluehost-300x79.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Website-SSL-Bluehost-1024x270.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Website-SSL-Bluehost-768x203.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Website-SSL-Bluehost-24x6.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Website-SSL-Bluehost-36x10.png 36w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Website-SSL-Bluehost-48x13.png 48w\" sizes=\"100vw\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7. Migrate website content<\/h3>\n\n\n\n<p>Once your WordPress website is configured, log in to your WordPress dashboard to restore the website backup. While there are several ways to do so, we recommend installing the backup plugin you used to create the backup. Then, use its restore functionality.<\/p>\n\n\n\n<p>Once you\u2019ve restored the website\u2019s database, plugins, themes and other files, open the permalink settings and confirm it uses the new domain address.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>8. Implement 301 redirects<\/h3>\n\n\n\n<p>Now that your website is set up on the new domain, let\u2019s prepare to let search crawlers know you\u2019ve changed your website address.<\/p>\n\n\n\n<p>Use 301 redirects, an HTTP status code that tells search crawlers the requested webpage has permanently moved to another URL. As it conveys a permanent change, search engine bots react by updating their indexes.<\/p>\n\n\n\n<p>While there are several ways to configure 301 redirects, we recommend <a href=\"https:\/\/yoast.com\/shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast <\/a><a href=\"https:\/\/yoast.com\/shop\/\">SEO<\/a> and the steps below:<\/p>\n\n\n\n<ol start=\"1\" style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Install Yoast SEO on your old site.<\/li>\n\n\n\n<li>Navigate to <strong>Yoast SEO<\/strong> &gt; <strong>Redirects<\/strong>.<\/li>\n\n\n\n<li>Select the <strong>Type<\/strong> dropdown, then <strong>301 moved permanently<\/strong>.<\/li>\n\n\n\n<li>Enter the full path of an old URL and a new URL.<\/li>\n\n\n\n<li>Click <strong>Add Redirect<\/strong>.<\/li>\n\n\n\n<li>Keep adding new redirects for all the webpages you\u2019re transferring to new URLs.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1419\" height=\"763\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Set-up-redirects.png\" alt=\"Set up redirects with Yoast SEO. \" class=\"wp-image-50139\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Set-up-redirects.png 1419w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Set-up-redirects-300x161.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Set-up-redirects-1024x551.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Set-up-redirects-768x413.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Set-up-redirects-24x13.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Set-up-redirects-36x19.png 36w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Set-up-redirects-48x26.png 48w\" sizes=\"100vw\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/yoast.com\/features\/redirect-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screenshot<\/a><\/figcaption><\/figure>\n\n\n\n<p>Afterward, test a couple of old domain URLs by accessing them in a web browser and verifying that they lead to the corresponding page on your new domain.<\/p>\n\n\n\n<p>Once the 301 redirects work properly, you can be confident you\u2019ll regain your SEO after changing domain names.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>9. Change domain address in Google Search Console<\/h3>\n\n\n\n<p>Now you\u2019re ready to tell Google and other search engines that your website has changed addresses. Here\u2019s a step-by-step walkthrough.<\/p>\n\n\n\n<ol start=\"1\" style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Open Google Search Console and click <strong>Add property<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"385\" height=\"576\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Domain-add-property.png\" alt=\"Add a property for the new domain.\" class=\"wp-image-50140\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Domain-add-property.png 385w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Domain-add-property-201x300.png 201w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Domain-add-property-16x24.png 16w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Domain-add-property-24x36.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Domain-add-property-32x48.png 32w\" sizes=\"100vw\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Screenshot<\/a><\/figcaption><\/figure>\n\n\n\n<p>2. Enter your new domain name.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"947\" height=\"747\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-new-domain.png\" alt=\"Add a new domain to Google Search Console. \" class=\"wp-image-50141\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-new-domain.png 947w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-new-domain-300x237.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-new-domain-768x606.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-new-domain-24x19.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-new-domain-36x28.png 36w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Add-new-domain-48x38.png 48w\" sizes=\"100vw\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Screenshot<\/a><\/figcaption><\/figure>\n\n\n\n<p>3. Open the property of the previous domain.<\/p>\n\n\n\n<p>4. Navigate to <strong>Settings<\/strong> &gt; <strong>Change of address<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1677\" height=\"774\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/GSC-change-address.png\" alt=\"Here\u2019s where you access GSC\u2019s change of address tool. \" class=\"wp-image-50144\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/GSC-change-address.png 1677w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/GSC-change-address-300x138.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/GSC-change-address-1024x473.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/GSC-change-address-768x354.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/GSC-change-address-1536x709.png 1536w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/GSC-change-address-24x11.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/GSC-change-address-36x17.png 36w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/GSC-change-address-48x22.png 48w\" sizes=\"100vw\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Screenshot<\/a><\/figcaption><\/figure>\n\n\n\n<p>5. Select the property of the new domain by clicking <strong>Select new site<\/strong>, then click <strong>Validate &amp; update<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1136\" height=\"639\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Update-address-GSC.png\" alt=\"Where to update your address in GSC.\" class=\"wp-image-50142\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Update-address-GSC.png 1136w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Update-address-GSC-300x169.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Update-address-GSC-1024x576.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Update-address-GSC-768x432.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Update-address-GSC-24x14.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Update-address-GSC-36x20.png 36w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Update-address-GSC-48x27.png 48w\" sizes=\"100vw\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Screenshot<\/a><\/figcaption><\/figure>\n\n\n\n<p>Google will validate the required redirects to verify the change of address. You\u2019ll be asked to confirm the move.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>10. Update internal links<\/h3>\n\n\n\n<p>After confirming the change of address, update your internal links, which connect one of your webpages to another within your website.<\/p>\n\n\n\n<p>If you have implemented <a href=\"https:\/\/www.bluehost.com\/blog\/website-structure\/\">SEO<\/a><a href=\"https:\/\/www.bluehost.com\/blog\/website-structure\/\"> guidelines for website structure<\/a>, chances are you\u2019ll have at least one internal link on every page. To update those internal links, open each page in WordPress and edit the URLs of internal links.<\/p>\n\n\n\n<p>While you\u2019re at it, update the links connected to buttons in your header and footer.<\/p>\n\n\n\n<p>After updating all your webpages, do a second pass with a website audit tool, such as Semrush or Ahrefs, to detect any internal links you missed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>11. Reach out to referring brands to update backlinks<\/h3>\n\n\n\n<p>Once you have configured the 301 redirects, backlinks using your old domain name will start granting authority to your current domain since search engines now understand that your website\u2019s address has changed.<\/p>\n\n\n\n<p>Still, it\u2019s best to ask referring brands to update the links on their websites \u2014 it\u2019s an opportunity to improve user experience, develop positive relationships with other brands and prevent lost marketing opportunities.<\/p>\n\n\n\n<p>While it might not make sense to reach out to every website that links to you, look for the most authoritative websites on the list you prepared in the third step. Afterward, drop short but specific messages to the administrators of those websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>12. Track SEO performance after the switch<\/h3>\n\n\n\n<p>After switching domains, your search traffic will drop since search engines take some time to re-index your webpages.<\/p>\n\n\n\n<p>You should start to receive clicks within a week or two. On the other hand, for a couple of months, you\u2019ll find it challenging to rival the numbers your previous domain did.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bluehost.com\/in\/blog\/how-to-use-google-analytics-with-wordpress\/\">Monitor your traffic via Google Analytics<\/a> to see whether anything needs your attention. For instance, if you don\u2019t get any traffic for a significant time, you may need to fix a broken link or an incorrect 301 redirect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"982\" height=\"508\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-Analytics-report.png\" alt=\"A Google Analytics report on website traffic.\" class=\"wp-image-50145\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-Analytics-report.png 982w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-Analytics-report-300x155.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-Analytics-report-768x397.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-Analytics-report-24x12.png 24w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-Analytics-report-36x19.png 36w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/02\/Google-Analytics-report-48x25.png 48w\" sizes=\"100vw\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screenshot<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Changing domain names: Best practices<\/h2>\n\n\n\n<p>Following the above procedure should save your SEO while changing domain names. To go one step further, stick to the following best practices that ensure business continuity during and after the switch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plan the transition for the off-season<\/strong>: While you may be eager to switch your domain name as quickly as you can, it\u2019s better to wait for months with lower business activity. This way, you\u2019re least likely to lose valuable prospects while search engines re-index your website.<br><\/li>\n\n\n\n<li><strong>Update your info<\/strong>: To avoid confusing your customers after a domain name switch, update your domain name on all your social media accounts. If you have a Google Business Profile, update that as well. Do you have business cards or email signatures? Take a few minutes to think of every spot your old domain may be listed.<br><\/li>\n\n\n\n<li><strong>Inform your stakeholders<\/strong>: Your digital marketing team would be the first to know about the upcoming change, but make sure the news reaches the rest of your staff. Tell your stakeholders, clients and suppliers as well.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>Changing your domain name is a lot like moving your business to a new address. While your products and services remain the same, the concern is whether your customer base will follow and business operations will keep flowing.<\/p>\n\n\n\n<p>If you pick a prudent name, set up the necessary 301 redirects and thoroughly spread the news, you can quickly enjoy organic traffic on your new and improved domain.<\/p>\n\n\n\n<p>Start off on the right foot with an affordable hosting provider that makes switching your domain name easy. Check out <a href=\"https:\/\/www.bluehost.com\/wordpress\/wordpress-hosting\">WordPress<\/a><a href=\"https:\/\/www.bluehost.com\/wordpress\/wordpress-hosting\"> hosting from Bluehost<\/a>, which comes with one-click WordPress installation, an intuitive control panel and 24\/7 tech support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1767949908626\"><strong class=\"schema-faq-question\">How long does it take for SEO to recover after a domain change?<\/strong> <p class=\"schema-faq-answer\">SEO recovery after a domain change typically takes 3 to 6 months. The timeline depends on how well you implement 301 redirects, update internal links and inform search engines of the change. Sites with strong authority and proper redirects often see faster recovery.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1767949939912\"><strong class=\"schema-faq-question\">Will I lose all my Google rankings if I change my domain name?<\/strong> <p class=\"schema-faq-answer\">You won&#8217;t lose all your rankings if you handle the migration properly. Implementing 301 redirects from your old domain to the new one preserves most of your SEO value. However, expect temporary fluctuations in rankings as Google processes the change.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1767949956944\"><strong class=\"schema-faq-question\">Do I need to keep my old domain active after switching?<\/strong> <p class=\"schema-faq-answer\">Yes, keep your old domain active for at least one year after switching. This ensures all 301 redirects continue working and gives search engines sufficient time to transfer authority to your new domain. Many experts recommend maintaining it even longer for maximum SEO benefit.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1767949972353\"><strong class=\"schema-faq-question\">What is a 301 redirect and why is it important for domain changes?<\/strong> <p class=\"schema-faq-answer\">A 301 redirect is a permanent redirect that tells search engines your content has moved to a new location. It&#8217;s crucial for domain changes because it transfers approximately 90-99% of your link equity to the new domain, preserving your search rankings and ensuring visitors reach the correct pages.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1767949987192\"><strong class=\"schema-faq-question\">Should I notify Google when I change my domain name?<\/strong> <p class=\"schema-faq-answer\">Yes, you should notify Google through Google Search Console using the Change of Address tool. This helps Google understand the relationship between your old and new domains, speeding up the process of transferring your search rankings and ensuring a smoother transition.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key highlights Your domain name is the digital address of your business. Customers use your URL to find your brand and interact with it. Sometimes, a business owner decides to relocate their physical storefront or office. Likewise, digitally relocating is smart in certain cases. To expand on the metaphor, a business owner who hastily switched [&hellip;]<\/p>\n","protected":false},"author":150,"featured_media":99868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Changing Domain Name SEO: Safeguard Traffic & Rankings","_yoast_wpseo_metadesc":"SEO and changing domain names don\u2019t go well together. However, this guide reveals the steps needed to avoid most of the SEO impact of changing domain names.","inline_featured_image":false,"footnotes":""},"categories":[3265,1081],"tags":[3433,3444],"ppma_author":[941],"class_list":["post-99867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain-registration","category-domains","tag-compliance","tag-how-to-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Learn To Minimize the SEO Impact of Changing Domain Names<\/title>\n<meta name=\"description\" content=\"SEO and changing domain names don\u2019t go well together. 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This helps Google understand the relationship between your old and new domains, speeding up the process of transferring your search rankings and ensuring a smoother transition.","inLanguage":"en-IN"},"inLanguage":"en-IN"}]}},"authors":[{"term_id":941,"user_id":150,"is_guest":0,"slug":"anushree-burad","display_name":"Anushree Burad","avatar_url":{"url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/08\/ANUSHREE_BURAD-1-1.jpg","url2x":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/08\/ANUSHREE_BURAD-1-1.jpg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":"","9":"","10":"","11":"","12":"","13":"","14":"","15":""}],"_links":{"self":[{"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/posts\/99867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/users\/150"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/comments?post=99867"}],"version-history":[{"count":1,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/posts\/99867\/revisions"}],"predecessor-version":[{"id":261408,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/posts\/99867\/revisions\/261408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/media\/99868"}],"wp:attachment":[{"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/media?parent=99867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/categories?post=99867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/tags?post=99867"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/en-in\/wp-json\/wp\/v2\/ppma_author?post=99867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}