15 Ways to Customize Google Analytics

Google Analytics is a user-friendly analysis tool that provides you with insightful data that you can use to monitor the traffic on your website. With Google Analytics, you can keep track of who is visiting your site, when they visit, how long they stay, and whether or not they return after leaving. Below are 15 ways you can customize Google Analytics to meet your company’s informational needs.

View data in multiple forms

When viewing data from Google Analytics, you don’t have to limit yourself to basic metrics. You can also view data in the form of timelines, tables and pie charts. This option allows for you to analyze data in your favorite form.

Create a custom dashboard

Customizing your dashboards allows you to view the metrics that matter the most to you all in one place. Choose which metrics you want to see and organize them in a way that makes sense to you. Metrics can include the number of sessions, bounce rate, conversion rates, and more.

Add custom widgets

When customizing your dashboards, don’t forget to include custom pies, tables or timeline widgets in addition to basic metrics. From the Analytics dashboard you can have up to 12 widgets in each view, unless you have an unlimited account.

Use more than one dashboard

Use separate custom dashboards to monitor different types of data. For example, you may use one dashboard for social media traffic, another for technical metrics and a third for site quality/usage.

Import a custom dashboard

If you don’t feel like creating your own custom dashboards, you can import one that has already been established. Plenty of options are available, so look around until you find the right choices for your site.

Send dashboard metrics to email

To keep track of how the metrics on your dashboards change over time, send them to your email on a regular basis. According to Online Behavior, Google Analytics allows you to export dashboards to PDF and schedule them to be emailed at specific intervals.

Create custom reports

Google Analytics offers basic data reports to all users. However, you can also create custom reports that include the metrics, charts and other information that is most relevant to you.

Import custom reports

As with custom dashboards, certain types of custom reports are also available for import. If you don’t want to create your own reports, import some that have already been developed. According to eConsultancy, you can import custom reports for keyword analysis, 404 pages, SEO, referring sites and more.

Create scheduled reports

Instead of manually creating reports each time you want to review data, schedule the creation of custom reports and receive the results via email.

Adjust date ranges

When viewing any metric or report generated by Google Analytics, the program will display data using a default date range. Adjust this date range to view both short-term and long-term results.

Connect Google Analytics to Google Adsense

If you have a Google Adsense account, you can link it to Google Analytics and generate relevant data. After you two accounts are linked, you will be able to see click-through rates, conversions and more.

Monitor conversions

Depending on your website’s purpose, conversions may occur when a user makes a purchase, signs up for an account or fills out a form for more information about a product or service. Google Analytics allows you to define a set of actions that constitute a “goal” and then monitor the number of completions that occur on the site. Use this feature to monitor conversions.

Set other goals

In addition to monitoring conversions, you can use Google Analytic’s goal feature for other purposes as well. For example, you may set goals to monitor the number of pages each visitor views or the number of visitors who download a document you provide.

Try new features

Google Analytics is always rolling out new features to improve user experience. When you notice a new option, play around with it to see if it’s something you can use.

Ask for help

If you’re new to Google Analytics, customizing this tool for maximum effectiveness may be challenging. Consult a professional if you feel overwhelmed.


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