Marketing Resources

Marketing your brand or business online has become a key factor in driving traffic to your website. You can strategically increase your marketing efforts using social media, online ads, SEO, and more!

How To Set Up Instagram Shopping: A 2021 Sales Guide

If you own an eCommerce brand, you can use Instagram shoppable posts to boost your brand awareness, sales, and revenue. Instagram Shopping is a feature that empowers businesses to create digital shops with shareable product...

How To Boost Your Email Open Rates With a Good Cold Email Subject Line

There’s no denying email outreach marketing offers incredible opportunities. Email marketing is especially useful for small businesses when it comes to prospecting new potential customers and keeping existing clients engaged with your product.  By 2023,...

How To Craft the Perfect Twitter Marketing Strategy for Business Success

When crafting social media content, it can be tricky to know how to choose which platform to focus on and optimize your posts for. Each network has its own atmosphere, and you need to learn...

How To Get Started With Email Marketing

Email is one of the most reliable marketing channels. In a world where new social media platforms seem to pop out of the woodwork, email consistently delivers top results.  Large corporations and small businesses can...

TikTok Marketing: Top 3 Strategies + Best Practices for Small Businesses

Whether or not you’re a business that caters to the Generation Z (Gen Z) market, it’s a good idea for your brand to become one of the earliest adopters of TikTok marketing. TikTok started as...

The How-To Guide to Social Media Hashtags for Business Marketing

An effective social media hashtag strategy that guides customers toward your business online requires a lot more than adding #ThrowbackThursday to your posts.  Whatever social media platform you use to build your business, knowing how...

Your Guide to Instagram for Small Business Best Practices To Establish Your Social Media Presence

On Oct. 6, 2020, Instagram celebrated its 10th anniversary. In the past decade, the social media landscape has evolved significantly, but Instagram remains one of the most essential social media marketing tools. Having an Instagram...

Inspire Your Website Visitors With CTA Buttons That Drive Sales

You might think you’ve done everything in your power to optimize your website. But for some reason, your conversion rates still aren’t going up. Your visitors just aren’t doing what you want them to do....

5 Elements of the Perfect Social Media Selling Strategy

Have you heard the news?  Social media isn’t just a marketing game anymore. In 2020, learning how to sell on social media can greatly impact your bottom line. The most popular social media platforms have...

5 Ways To Build Your Brand Presence on Social Media

When you start creating business profiles on social media, it’s not easy to know where to begin. With dozens of prominent platforms and significant competition, many business owners wonder if the effort is worthwhile.  Considering...

Ensure Your Emails Aren’t Lost in Transmission

With the volume of email we send and receive daily, it’s easy to take the process for granted — especially if your website hosting service includes email. Hosting companies, like Bluehost and GoDaddy, offer email...

Why You Need a Business Profile on Social Media

For many business owners, social media is seen as a Pandora’s box of additional responsibilities and expenses that would take a toll on their already thinly-stretched resources.  As with any form of marketing, you get...