Working as a real estate agent or in property management is exciting. But if you want more people to find you and learn about the properties you offer, word of mouth can only take you so far.
If you’re serious about becoming a top-notch real estate agent, you’re going to need a website. Not only will a website make it easier for people to find you, but it will also help you stand out from the competition.
In this guide, we’ll explain why you should create a real estate website, the benefits of a real estate website, and the different types and features real estate websites should have. We’ll also share how to build a real estate website without hiring a developer or learning how to code.
As we mentioned earlier, a real estate website helps you stand out from other real estate agents in your area. But that’s not the only reason why you should create a real estate website.
When you have a website for your business, it presents your brand and business in a professional light.
Think about it — are you more likely to do business with someone randomly messaging you in your Instagram DMs or with someone who lists a legitimate website in their bio?
A website shows you’re ready to invest in your business and that you take it seriously. It tells people that you’re in it for the long haul, making them more likely to consider you when it comes to looking for real estate property.
A website also helps people find you when they search for a real estate agent in your area. You can optimize your website for search engines by using keywords in your site title and description and creating content about real estate.
Having a website also helps you build trust with potential clients looking for a real estate agent. You can include testimonials and reviews from other clients that give potential clients a glimpse into what it’s like working with you.
Plus, by creating content, you can demonstrate your industry knowledge and position yourself as the authority in your niche.
Lastly, you need a website because it’s a marketing asset that belongs to you. You have complete ownership and control over your website, unlike social media profiles.
Your social media profiles can be taken down by the platform itself, or the whole platform can stop being relevant overnight.
So now that you know why you should create a real estate website, let’s talk about three different types of real estate websites.
The first type of real estate website is a personal website. These work well if you’re an independent real estate agent. It allows you to show what properties you have to offer and establish your expertise.
The second type is niche real estate websites. Those types of websites are perfect for realtors that specialize in a specific type of property — for example, luxury properties, industrial properties, residential properties, and similar.
You won’t find varied listings here. Instead, niche real estate websites are very targeted and only showcase relevant properties.
Team real estate websites are best suited for you if you have a real estate agency. In this case, you’ll showcase various properties you have to offer and agent profiles along with their contact information.
- Lots of property owner photos and detailed descriptions — potential clients will want to know how the property looks and what’s included with the property.
- The ability to schedule individual tours — use your website to automate the scheduling process so you don’t have to spend hours on the phone trying to coordinate dates that work for both you and a potential home buyer.
- Searchable property listings — make it easy for potential buyers to filter down the list of properties by features on your property listing website.
- Information that’s useful for your users — if there are any bylaws, tenant rules, pet regulations, amenities, include them in the listing website information.
- Directions to individual properties — include an address or a map so visitors can easily find the property once they schedule a tour or after seeing a virtual tour.
Responsive website development is important because more than 50% of all Internet traffic comes from mobile devices. Moreover, responsiveness is one of the ranking factors in search engine optimization (SEO).
Creating a real estate website for your online business has many benefits. Let’s look at some of them.
Once you build your website, you can easily showcase multiple listings in one central location. You can also make it easy for interested buyers to get information about each property and book a viewing tour.
Some visitors won’t be ready to make the first step towards buying their desired property immediately. They may be in research mode and simply gathering information.
That’s why your website should include an email signup form that allows them to sign up for updates. Through lead generation, you can nurture relationships with leads until they’re ready to take the next step.
A property website also allows you to use organic traffic for marketing your online presence instead of relying on social media platforms.
You can create content that provides value to potential buyers and uses relevant keywords and phrases. That lets search engines find and index your content and display it once someone searches for those keywords.
The benefit of relying on organic traffic is twofold. For one, you don’t have to rely on ever-changing algorithms or pay for social media ads to get visitors to your website.
Secondly, visitors actively searching for keywords are already interested in what you offer and are more likely to convert.
Don’t forget that you can also repurpose content created for your website on your social media platforms and use it to drive even more traffic to your website.
Considering the steps involved in the process and the little details you need to include, it might seem difficult to build a real estate website. But with the right tool, you can create a real estate website quickly and ensure it has all the necessary features mentioned above.
To build a real estate website (even if you already have a web hosting plan and a domain name), we recommend using WordPress.
However, WordPress websites can be a little overwhelming for new users, not to mention it doesn’t offer a lot of customization options out of the box.
It also pairs with the power of the WordPress back-end so you can take advantage of its power and features as your website grows.
With Bluehost’s Website Builder, you can add gallery sections to display your listings, testimonial sections to share reviews and testimonials from past clients, and video sections for a more interactive view of an individual property.
You can also add email signup forms, call to action buttons, contact information, contact forms, and even a map showing directions to each property.
In addition, Bluehost’s Website Builder makes it easy to customize your site and achieve the look you want.
As you can see, a lot goes into starting to build a real estate website. But the good news is that creating a website for your real estate business doesn’t have to be complicated.
With a tool like the Bluehost Website Builder, you can create a real estate website with all the features you need to sell more through your real estate listings.