Learning how to grow your email list is one of the best things you can do for your business.
According to the Data & Marketing Association, 99% of consumers check their email daily. Similarly, Content Marketing Institute’s research shows that 40% of marketers consider email marketing vital to their content marketing success.
The above statistics are a good indicator of why growing an email list is important for your business.
But how do you grow your email list?
In this guide, we’ll share email marketing tips to help you generate more subscribers.
Here’s you’ll learn:
- What to do before you start growing your email list
- How to use your website to encourage visitors to sign up
- How to get more subscribers from your social media profiles
- Different ways to grow your list using offline methods
What To Do Before You Start Growing Your Email List
Before you start growing your email list, there is one thing you must do: create an interesting and engaging incentive.
According to a McKinsey analysis, we spend 28% of the workweek reading and answering emails.
That’s a lot to go through.
The last thing anyone wants is more emails without a good reason.
An exciting lead magnet provides value and encourages visitors to join your email list.
Some email list incentive ideas include:
- A simple discount code
- A fun quiz
- An email course
- An e-book
A free incentive is more likely to help you get subscribers than just inviting them to sign-up for a newsletter.
Just look at what Tarte, a cosmetics company does to entice new subscribers to sign up. Before clicking away from the homepage, a pop up appears that prompts visitors to “spin to unlock your mystery offer”:
After you click the button, the offer appears. In this instance, you can get 10% off your next order by signing up to their email list. Why wouldn’t you sign up, right?
Once you have a great incentive, you can implement these 12 creative tactics to grow your email list.
Use Your Website To Grow Your Email List
Your website should be more than a set of pages that talk about your company.
Here are a few ideas on how to grow your email list through your website:
1. Include Sign-Up Forms Throughout Your Website
The first place you should add an email sign-up form is on your homepage. However, your website visitors may arrive at other pages first, like a blog post, your services page, or the about page.
Consider all the places where it makes sense to add sign-up forms throughout your website. Make it easy for anyone who decides to subscribe to do so.
2. Add a Call-to-Action in Every Blog Post
If you have a business blog, include a call-to-action (CTA) in every blog post you publish. The CTA should lead your visitors to a landing page where they can sign-up for your email list. You can also include a sign-up form directly in your blog post along with a preview of your lead magnet.
3. Use an Announcement Bar to Promote a Lead Magnet
An announcement bar at the top of your website is a great place to promote your lead magnet. Since it sits at the top of every page, it’s immediately visible wherever someone lands on your website. Your announcement bar should link to your email list signup form or lead magnet landing page.
4. Offer Different Incentive Types To Segment Your List
Your website visitors won’t all be interested in the same thing. Nor will they be at the same stage of the buyer’s journey.
Use different lead magnets to segment your email list based on your subscribers’ interests or buying potential.
Segmenting your list helps you:
- Grow your list faster
- Send targeted email campaigns, which will improve your open rates, click-through rates, and overall conversion rates
5. Offer Exclusive Discounts During Holiday Sales
For many businesses, holiday offers are their biggest revenue generators. Beyond that, holiday sales can also help you gain a lot of email subscribers.
Here are a few tips on how to grow your email list during holiday sales:
- Offer an exclusive coupon code for visitors who join your list
- Make a super-secret product just for visitors who sign up for your email list
- Promise exclusive sales through your newsletter
- Give subscribers access to sale items before the general public
How To Grow Your Email List Using Social Media
Your social media profiles are excellent places to promote your email list and encourage your followers to sign up.
6. Promote Your Landing Page With a Link in Your Instagram Bio
You can add a link to your website in your Instagram bio. But, instead of linking to your homepage, link to your lead magnet’s landing page — complete with an email sign-up form.
Make it easy for your followers to click through and join your email list.
Promote your lead magnet at least once a week on your Instagram feed and Instagram Stories. If you have the swipe up feature on Instagram Stories, you can use it to link to that landing page, as well.
7. Add a Call-to-Action to Your Facebook Page
Consider taking advantage of all of Facebook’s business tools when determining how to grow your email list. Add a call-to-action button on your page, which sends your Facebook audience to a landing page where they can sign up for your email list.
Some tools will help you add an email sign-up form directly to your Facebook page. Some email marketing providers offer this feature natively, while others can be integrated through a third-party app like Wishpond or ShortStack.
Here are some other tips on how to grow your email list through Facebook:
- Promote your lead magnet in Facebook groups
- Go live and mention your lead magnet
- Share your latest newsletter campaign and invite people to sign up
8. Include Share Buttons on Thank You Pages
After someone signs up for your mailing list, redirect them to a thank you page with social media share buttons. Invite your new subscribers to share the valuable lead magnet they’ve received with their friends.
When they share information about your lead magnet, more people will learn about it, resulting in more sign-ups for your email list.
9. Run A Contest
Social media contests can boost your engagement rate and help you gain new followers. They can also help you in your quest to learn how to grow your email list. There are various types of contests to consider, including sweepstakes, photo captions, and comment-to-win.
Contests can work well on any social media platform. For a successful contest, offer a valuable prize that’s related to your main product offering. Encourage email sign-ups by providing up-to-date information about the contest in your newsletter.
Email Marketing Tips For Growing Your List With Offline Methods
You can also find subscribers outside of the digital space.
Here’s how to grow your email list with offline methods:
10. Use A Sign-up Sheet
If you have a brick and mortar storefront, use a sign-up sheet to grow your email list. You can ask customers to sign up during the checkout process and offer a discount if they do. Several sheets placed throughout your store might encourage buyers to sign up as they’re browsing.
11. Collect Email Addresses at Events
Networking events or trade shows can provide excellent opportunities to grow your email list. You can use a sign-up sheet just like you would in your store. Some email marketing software even comes with a mobile app, so you can use an iPad to collect email addresses from event attendees.
Virtual events provide a fantastic opportunity to ask participants to join your email list. As a speaker or sponsor, you can post links to a landing page where attendees can learn more about your business. This landing page should also include a sign-up form that offers a download related to your presentation.
12. Encourage People to Text to Join Your List
Make it easy for your audience to join your list by offering a text-to-join option. Some email marketing providers like Constant Contact and Mailchimp offer integrations that make it easy to enable this feature. Here’s a quick example from the SimpleTexting service:
With this option, you’ll set a keyword (like “JOIN”) that people can text to a five-digit shortcode. Then you simply promote the keyword and people who send a text to the shortcode are automatically added to your list.
Your email list is vital to the success of your business.
In this guide, we’ve covered email marketing tips that will help you grow your list using your social media accounts and your website. We’ve also shared tips on how to grow your email list with offline methods. A combination of these tactics can greatly help you increase your subscriber count and engagement.