How to Incorporate a Social Media Marketing Strategy with Your WordPress Website

Did you know you can use your website to improve your social media strategy? And vice versa! Think of your website as an investment, and social media as a tool to amplify your return on investment. So, how do you create a strategy using the two? In this blog, we’ll explore how you can use your WordPress website as a key element of your social media marketing strategy.

WordPress website vs. social media

First, let’s look at why both are important to your business. Your website is your business card. It’s the place where you keep all the relevant information regarding your business. If you sell a product or service, your website is most likely the place where customers can buy your goods. 

On the other hand, social media is the place where you can increase your brand awareness, stay on top of mind by posting regularly, and add to the conversation. A lot of people log into social media at least once a day. Which means they could be seeing and engaging with your business every day! You’ll be top of mind when they want to purchase your product or service. 

Why you should drive visitors to your website

Not every piece of content you create can be directly uploaded to your social media platforms. Photos and videos work perfectly, but blog posts and news updates can only be published on your website. That’s why it’s important to use social media to drive customers to your website. Otherwise, they won’t ever see your other content! 

Achieve social media goals with your website

You now know how useful social media is for your website. But your website can also help you achieve your social media goals. How? By adjusting the content of your website to aid your objectives. Let’s say you’re running a social media contest. You can add a quick section to your homepage, reminding visitors to sign up. Or, if you’re trying to promote a branded hashtag, you can embed it in your website design. This will increase the number of people who see the hashtag.

Landing pages

Another way to combine both your social media and website is by using landing pages. They’re great for major social media campaigns. Why? Because you can’t fit tons of information in a social media post, but you can on a landing page. They make it easy for your customers to quickly find what they’re looking for.

Track your efforts

It’s good to check how well your efforts are going. Are your followers really visiting your website? To track your social media efforts, you could either use UTM parameters within Google Analytics or specific tracking links such as bitly. These data points can tell you which tactic and blog content is generating traffic to your website.

Website analytics

Furthermore, you can use your website’s analytics to help inform your social media marketing strategy. You can analyze everything from the traffic to your website to the demographic of website visitors. 

For instance, you could look at the traffic derived from social media for a particular blog post. Keep in mind that multiple social factors can influence these numbers. Consider the following questions:

– When did you post the article on social media?
– Did you promote the article using paid social media advertisement?
– Is the content relevant to your audience?
– Where did you distribute the article on social media?
– Was the social media post copy engaging?

Include social media on your website

It’s always good to direct people to your social media channels. If your audience wants to highlight your company, they know where to find you. State your social media channels in the footer of your website and add them to your contact page. This way, they won’t detract your audience’s attention from your main content. 

Many WordPress themes already include this feature in their templates or even widgets. If you’d rather use a plugin, Social Icons and Jetpack are two great options. In addition, you can create a custom social icon menu using WPBeginner’s tutorial.

Share it on social media

Why not make it even easier for your audience to talk about your company on social media? If you incorporate a sharing functionality into your WordPress website, your followers can share your products or blog posts with just a click. In other words: free advertising! 

Several plugins are available for this purpose, such as:

Floating Social
SumoMe Share
Social Warfare
Easy Social Share Buttons for WordPress
AddtoAny
Click to Tweet
Pinterest “Pin It” Buttons

In addition, you should occasionally remind your audience to share your content. For example, at the end of a blog article. And if you produce video content, you should include a reminder at the end of your video as well.

Embed your feed

No Another tactic is to embed your social media feeds into your website. This will give visitors an idea of what to expect when they follow you. You could also incorporate a feed from a specific or branded hashtag. For example, the Magnolia Market website includes their latest Instagram posts on their homepage. Under Armour’s website also displays their Instagram posts, allowing users to shop by clicking on their social media content.

If you’re considering embedding your social media feed, here are a few awesome tools to use:

Juicer
Social Feed
TwineSocial
Social Streams
Feed Them Social

Websites and social media: a unified force

It’s clear that websites and social media marketing work great together. So, use this to your advantage! You will no doubt see great results in your website traffic and your social media goals. 

We’re curious how you link your social media strategy with your website. Let us know your thoughts below, or learn more about Bluehost WordPress hosting here.

Tiffani Anderson
Tiffani Anderson |
Tiffani is the Content and Social Marketing Manager for the Bluehost brand. She has a passion for creating engaging content, SEO and social media!

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