Refreshing and Updating Your Business Website: The How-To Guide

Knowing how to create a website for your business and building it will open up your brand to increased awareness and credibility.

But there’s one thing to keep in mind: As your business grows, so do your website’s needs. This is why you should refresh and update your website from time to time.

With constant industry update and changes in business workflow and customer outreach as the 2020 pandemic continues, you need to learn how to keep your audience aware of these changes by keeping your website up to date 24/7.

Keep reading to learn about:

Updating Your Contact Info and Business Hours

Revamping Your Website Content

Posting Pandemic Updates

Refreshing Your Profile on Customer Review Websites

Updating Social Media Profiles

Updating Your Contact Info and Business Hours

Your contact information and business hour may change because of the pandemic and possibly due to a new working style, such as specific hours or remotely.

It’s best to keep your customers abreast of these changes by keeping your company’s phone number and email addresses, including those on your About and Staff pages, up to date.

If your business hours have changed, update this information to alert your customers.

Revamping Your Website Content

Learning how to create a website doesn’t end with setting it up. Audit your business website to ensure every webpage is up to date. Here are some steps to revamp your website, whether you’re using a website builder or not.

  • Create fresh content and update blog posts.
  • Improve your website’s search engine optimization (SEO). Build an effective keyword strategy, add metadata to your pages, optimize images by including ALT tags and captions, and compress file sizes.
  • Update your website’s sitemap and submit it for Google indexing.
  • Check for broken links. You need to make sure your visitors don’t encounter 404 errors when visiting your website.
  • Build backlinks to relevant, reliable websites and connect your webpages through internal linking.
  • Improve your calls to action (CTAs). Change text to be more persuasive and use attractive colors for your buttons, then place them strategically.
  • Review your website’s media. Make sure your product images, staff photos, stock photos, videos, and infographics are current.
  • Update your privacy policy and copyright date (usually in your website’s footer).

Posting Pandemic Updates

Posting Pandemic Updates
Image Source

Create a 2020 pandemic frequently asked questions (FAQ) section. If you’re using a website builder, you can easily learn how to create a website page for this promotional banner. If your website was custom-designed from scratch by a web developer, contact them to create one for you.

Update your audience about your company’s response to the pandemic. Let them know how it will affect future product delivery, marketing sessions, customer outreach, and work hours.

Here are some questions you can answer on your pandemic FAQ page:

  • Is your business still open?
  • Can customers visit your physical store/office?
  • Are there any changes in business hours?
  • Is there a new method for order delivery?
  • Are you offering new products or services that would be relevant to your audience at this time?
  • Are there any products or services that aren’t available due to the pandemic?
  • What are the safety and marketing measures you’ve set in place?
  • Is your business still operating the same way with little or no pandemic impact?

Refreshing Your Profile on Customer Review Websites

After refreshing your website, update other websites your business information is displayed on, including customer review websites.

First, ensure your business has a profile on Google My Business so your customers can find you quickly and easily.

Then, review your Google Business profile and other customer review platforms you use, such as Yelp, Yellow Pages, Capterra, and Tripadvisor, for outdated business information, contact information, and work hours.

Updating Social Media Profiles

You should also update your social media accounts, including Facebook, Instagram, LinkedIn, or other platforms you use.

Here are some tips to walk you through this process:

  • Update your profile and cover photos. Use photos that represent your brand well.
  • Add detailed highlights and featured posts to guide new profile visitors.
  • Update your profile names across your social networks. Use the same name for quick identification. Choose memorable handles (preferably your name or your business’s name).
  • Audit the social media links on your website, guides, and newsletters. Ensure the links are correct.
  • Add a link to your website on all of your social media platforms.

Final Thoughts: How To Refresh and Update Your Business Website

Knowing how to create a website for your business is the first step to success online. But as your business grows, so does the need to refresh and update your website and your brand’s profiles.

Updating your business website is a no-brainer, whether you used a website builder or hired a web developer. This simple guide will help keep your customers informed by ensuring your website is up to date. Want a custom-designed website set up for your business so you can focus on your zone of genius? Try Bluehost’s Professional Services

Devin Sears
Devin Sears | Field Marketing Manager

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