How to Run a Successful Online Giveaway

Your site visitors are your customers, your brand advocates, and your best friends. They boost your business, popularize your brand, and, ultimately, keep your business thriving. As a website owner, it’s important to reward that loyalty and keep your visitors coming back for more.
So how do you give back? There are several ways to show you care, but one of the most popular is to host an online giveaway. Get into the holiday spirit this summer think Christmas in July by hosting a giveaway with this step-by-step guide.
Make a Strategy
Determine why you are hosting a giveaway and define what you want to accomplish. This could include eliciting excitement for your website, rewarding customer loyalty, increasing your followers, or promoting a new product. Once you define the purpose of your giveaway, it will be easier to set the parameters for your contest.
Select a Prize
Selecting the perfect prize is vital to the success of your giveaway. The HGTV Dream Home Giveaway is a great example. The cable channel receives millions of visitors to its site each day as people enter to win a dream home, a new car, and a fistful of cash. The reason? The prize reflects the brand perfectly, resonates with its target audience, and gives HGTV an opportunity to market more fully to the exact people interested in what it offers. When setting up a giveaway, make sure your prize is an accurate reflection of your brand. After all, your visitors like you for you.
Set Up Your Giveaway
Next it’s time to set up your giveaway on your site. The easiest way to do this is with a WordPress-friendly tool like Rafflecopter. Rafflecopter is an intuitive giveaway platform. You sign up for a free account, create your entry form, enter the details of your giveaway, and click the “get widget” button. Once you have the widget code, you enter the code in WordPress and hit publish — no coding required.
Start Promoting
After you have set up your giveaway, it’s time to promote it. You can do this by emailing your newsletter subscribers with information about your giveaway, posting the giveaway information on social media accounts, and blogging about it. The more exposure you give your promotion, the more entries you will have. But remember: it’s natural for engagement to die down as time goes by. Make sure your giveaway doesn’t drag on too long.
Announce a Winner
You can use Rafflecopter to select a winner at random and then announce the winner on the same channels you used to promote your giveaway. It’s vital to select a winner at random to ensure you are complying with state and federal sweepstake laws. When you award the prize, remember that you are not only recognizing one of your followers for his or her loyalty, but you are also growing your company and gaining new followers. Talk about a win-win.

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