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A domain name is the foundation of your online presence. Whether you’re starting a personal blog, launching an eCommerce store or creating a business website, your domain is the first thing visitors will notice. It’s not just an address—it represents your brand’s identity online.  

But before you can start building your website, you need to ensure your desired domain name is available. Why? Imagine spending hours coming up with the perfect name, only to find out someone else already owns it.  

That can be a real setback. Checking domain availability upfront helps avoid legal issues, branding conflicts and potential delays in getting your website live.  

In this blog, we’ll guide you through the steps about how to check if a domain is available, why it’s crucial and what to do if your ideal domain is already taken.  

buy a domain name

Why you need a domain name

You might wonder, “Do I really need my own domain name to create an online presence?” Technically, no. There are plenty of free services that let you set up a blog or a basic webpage and give it a name. But here’s the catch: with those free options, your website name ends up being a subdomain of the platform’s main site.  

Instead of owning something like yourwebsite.com, you’ll have yoursite.hostname.com or hostname.com/yoursite. Doesn’t sound professional, right?  

Plus, if that free hosting service ever shuts down, your site goes down with it—and you lose your online identity. In worst case scenario, you can’t take that subdomain and move it to another hosting platform.  

On the other hand, owning your own domain name gives you full control. It’s your permanent online identity, no matter where you host your site. Once you buy and register a domain, it’s reserved exclusively for your use as long as you keep up with the registration fees (which usually range from one to several years). Just be sure to renew it, or it could be scooped up by someone else if it expires!  

In short, having your own domain name isn’t just about professionalism—it’s about control, security and ensuring your brand stays yours, no matter what.  

Why is it important to check domain name availability? 

Checking if a domain name is available isn’t just a formality; it’s a critical step in establishing your online presence. Here’s why it’s essential:  

Choosing a domain name that’s already in use or trademarked could lead to legal trouble down the road. Imagine investing in your site’s development and branding only to get a cease-and-desist letter. A quick domain availability search using a website domain search tool helps you avoid that nightmare.  

Brand identity and uniqueness 

Your domain name is a key part of your brand’s identity. You want something unique and memorable that represents your business or project. If a domain is taken, you may need to rethink your brand name altogether. By checking availability early, you can ensure your brand stands out without confusion.  

Avoiding delays in launching your website 

If your preferred domain isn’t available, it can cause delays while you brainstorm alternatives or negotiate to buy the domain from the current owner. Checking availability before committing to a name saves time, ensuring you stay on track with your website’s launch.  

Steps to check domain name availability 

So, you’ve got an awesome idea for your website, but before you get too attached to that perfect name, you need to make sure it’s available. Don’t worry, checking if a domain name is up for grabs using domain checker isn’t as complicated as it might sound. Let’s walk through the process step by step.  

Step 1: Brainstorm domain name ideas 

Before diving into the search, spend some time brainstorming. You want a custom domain name that’s unique, memorable and reflects your brand. It’s like naming a business—something that’ll stick in people’s minds.  

If you’re stuck or short on ideas, you can use Bluehost’s domain name generator. It uses AI to help you find the perfect name. Simply describe your website idea, and the tool will suggest creative, available domain options. 

  • Keep it simple: Short and sweet is the way to go. The easier it is to spell and type, the better.  
  • Use keywords that matter: If possible, include a word that relates to your business or niche.  
  • Get creative: Combine words or invent something completely new if it fits your brand vibe.  

Don’t put all your eggs in one basket. Have a couple of backup names ready just in case your first choice is taken.  

Step 2: Use domain name search tools 

Now that you have a few ideas, it’s time to see if those names are available. There are plenty of easy-to-use website domain search tools out there that let you search for domain names, popular ones include Bluehost. 

Here’s what you do:  

  • Go to domain search tool and enter your desired domain name. The tool will tell you if the name is available or already taken.  
  • If it’s available—great! You can snap it up on the spot.  

If your ideal name is taken, most tools will suggest alternatives or other available extensions. But no worries—we’ll get into those next.  

Step 3: Check for domain extensions 

You’ve probably noticed that websites can end in things like .com, .net, or .org. These are called domain extensions and choosing the right one can make a difference.  

  • .com is the gold standard—it’s what most people expect, and you will get many premium domain names under this.  
  • .net and .org are also common but often used by tech companies or nonprofits.  
  • There are newer extensions like .co or .shop, which might be perfect depending on your business.  

It’s a good idea to check availability across multiple extensions. If .com isn’t an option, another extension could still work well for you.  

Step 4: Verify social media handle availability 

After you check your domain, take a second to see if your preferred social media handles are available too. For example, you don’t want your website to be mybrand.com, but your Twitter handle to be mybrand_official93—that’s confusing for your audience.  

There are handy tools like Namechk, or you can just go straight to platforms like Instagram or Twitter and search for the handles you want. Keeping everything consistent makes your brand look professional, easy to find and trustworthy.  

Step 5: Consider similar or misspelled domains 

Imagine this: You’ve got your domain, but someone grabs a similar one with a slight misspelling. This could confuse customers and might even steal traffic from you. To prevent that, check for similar domains or common misspellings of your name, and consider snagging those too.  

For example, if your domain is mybrand.com, you might also want to secure my-brand.com or mybrand.net. This helps protect your brand and prevents anyone else from taking advantage of your hard-earned traffic.  

By following these steps, you’ll be well-prepared to find the perfect domain name for your website.  

But what if you’ve come up with the perfect domain name, only to find out someone else beat you to it. Don’t worry—you’ve still got plenty of options. Let’s explore what you can do when your first choice isn’t available.  

Domain search

What to do if your domain name is taken? 

Option 1: Reach out to the current owner 

If you really like that domain name, you can always try contacting the current owner. Here’s how to do it:  

  • Look up the owner: Use a tool like WHOIS Lookup to find out who owns the domain. Sometimes, the owner’s contact details are listed, and you can reach out directly.  
  • Make an offer: If they’re not actively using the domain, they might be willing to sell it. Just be ready to negotiate—the price could range from something small to something pretty steep, depending on the value of the domain.  
  • Consider a domain broker: Not sure how to handle the negotiation yourself? No problem. A domain broker can help you communicate with the owner and get the best deal possible.  

Reaching out can work, but it’s not always guaranteed. And sometimes, the price might not fit into your budget, so it’s good to have a backup plan.  

Option 2: Go for an alternative domain 

If buying the domain from the current owner isn’t feasible, it’s time to get creative and come up with an alternative. Here’s what you can do:  

  • Switch up the domain extension: If the .com version is taken, try something like .net, .co, or even newer options like .shop or .online. These can still make your site look professional and might give your brand a fresh twist.  
  • Add a keyword: If mybrand.com is taken, why not try something like mybrandstore.com or shopmybrand.com? Adding a relevant keyword can keep the domain unique while still staying true to your brand.  
  • Use a domain generator: Use a domain name generator tool, like the one Bluehost offers. These tools take your original idea and give you plenty of creative alternatives.  

Sometimes, the backup plan turns out even better than your first choice. You might end up loving your new domain name even more!  

How to Register Your Domain Name 

Domain registration process is super simple, and let’s walk you through the process step by step. 

Step 1: Pick a domain registrar 

First things first—you need to choose a company to register your domain with. This is where your domain will “live.” Some of the most popular and trusted options include Bluehost. Each one offers different perks, but if you’re planning to host your website with Bluehost, it’s smart to keep everything in one place.  

Bluehost not only makes domain name registration process easy, but they also bundle it with hosting, which means fewer headaches down the road. Plus, Bluehost offers a free domain for the first year with its web hosting plans. This helps lower your initial website setup costs. 

Step 2: Search for your domain name 

Next, head over to your chosen registrar’s website and search for your domain name to double-check domain availability. Since you’ve already brainstormed your options, this part should be quick. If your first choice is taken, most registrars will suggest similar alternatives, so you’ll still have a chance to find something that fits your brand.  

Step 3: Add it to your cart 

Once you find your domain name through domain name checker, go ahead and add it to your cart. You’ll probably see some additional options pop up, like domain privacy protection. 

Why is privacy so crucial? When you register a domain, your personal contact information—like your name, address, and phone number—goes into a public database called WHOIS. Without privacy protection, anyone can access this information. That could lead to unwanted spam, targeted ads, or even identity theft. By adding domain privacy protection, you keep your personal details hidden, which helps protect you from these risks. 

Other options might include things like extra security or email forwarding. Choose what works best for you, but don’t feel pressured to add everything.  

Step 4: Choose your registration period 

Now, you’ll need to decide how long you want to register your domain. Most registrars offer anywhere from one to ten years of domain name registrations. If you’re committed to your website, longer is better—it’ll save you from having to remember to renew every year. You can always set up auto-renewal too, so you won’t have to worry about losing your domain by accident.  

Step 5: Complete your purchase 

You’re almost there! Now, just enter your payment details and complete your purchase. Once the payment goes through, the domain is officially yours! 

If you’ve got your domain and hosting with the same provider, like Bluehost, this part is super easy—they’ll link it for you automatically. But if you’re using a different host, you need to update your DNS server settings. (usually, registrars provide clear instructions to set up DNS settings).  

Final thoughts 

Choosing the right domain name is one of the most important steps in getting your website off the ground. It’s more than just a name—it’s how people will find and remember your brand. By making sure your domain is available, you’re avoiding potential headaches like legal trouble or confusion with other businesses.  

Now that you’ve got your domain name ideas, it’s time to make it official. With Bluehost, you can easily check availability and register your domain in minutes. Plus, Bluehost’s hosting plans give you everything you need to launch and manage your site. Check domain availability with Bluehost and start building your online presence today! 

Frequently asked questions:

1. Why should I check domain availability before building my website?

It’s crucial to check domain availability early to avoid legal issues, branding conflicts, or delays. You don’t want to invest time building a site, only to discover someone else already owns the domain. A quick search upfront saves you from potential headaches later on. 

2. What can I do if the domain name I want is already taken?

If your preferred domain is taken, you have a couple of options. You can contact the current owner to see if they’re willing to sell it. If not, try creative alternatives like using a different extension (e.g., .net, .co) or adding a relevant keyword to your domain name (e.g., shopmybrand.com). 

3. How do I register a domain name?

Registering a domain is easy. Choose a domain registrar like Bluehost, search for your desired domain and if it’s available, add it to your cart. Select how long you want to register the domain for, complete your purchase and the domain is yours. 

4. What’s the benefit of owning my own domain instead of using a free service?

Owning your domain gives you full control over your online identity. With free services, your site will be a subdomain (e.g., yoursite.hostname.com), and if the platform shuts down, your site disappears. A personal domain ensures your brand stays secure and professional, no matter what hosting service you choose. 

  • Garima Bajaj

    Hi, I’m Garima, a passionate content writer with 3 years of experience crafting engaging and informative pieces. Beyond writing, I’m an adventurous foodie, always eager to explore new cuisines and savor unique flavors, turning every dish into a memorable experience.

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