Top Free WordPress Themes for Your Business Website in 2024

Planning to create a WordPress website for your online business? With thousands of options in the WordPress repository, the selection process can quickly become an uphill task.

Finding the right theme involves considering multiple factors, including plugin compatibility, loading speed and customization options.

In this guide, we’ll introduce you to the best free WordPress themes that will enable you to build a powerful small business website. Moreover, we’ll look at their key features, customization options and answer some frequently asked questions.

Each theme that made it to our list was compared against the criteria mentioned above. Many of the best free WordPress themes are multipurpose, while some are built for specific niches, such as eCommerce. You’ll also find that most of them include a responsive layout to ensure you don’t miss out on mobile traffic.

Top free WordPress themes in 2024

WonderTheme

YITH Wonder, also called WonderTheme, is a standout block-based theme for WordPress and WooCommerce, brought to life by Bluehost! It’s a modern, clean theme designed for a wide array of purposes, from eCommerce stores to corporate websites, ensuring versatility and appeal across different sectors.

WonderTheme leverages WordPress’s Full Site Editing feature, allowing users to customize their websites with ease, without any coding. This theme comes packed with a variety of components like page templates, block patterns and block styles, simplifying the website construction process to a significant extent.

This theme is distinguished by its integration with WooCommerce and YITH plugins. With features like 5 customizable header templates, 4 Home Page templates (easily importable with a single click) and a plethora of additional page templates for essential website pages such as About, Contact, Testimonials and Blogs, WonderTheme offers a comprehensive toolkit for building a fully functional website.

Moreover, WonderTheme boasts an expanding library of Block Patterns and supports a vast selection of bundled Google Fonts. It is fully customizable down to the footer templates, ensuring that every part of your WordPress site reflects your brand.

WonderTheme is developed by YITH who is known for its significant contributions to the WooCommerce plugin ecosystem and active involvement in the WordPress community. WonderTheme represents their commitment to giving back to the community.

Features

• Full WordPress Site Editing.

• Wide variety of Page Templates and Block Patterns.

• Integrated with WooCommerce and YITH plugins.

• Customizable Headers, Footers and Google Fonts support.

• Compatible with the latest WordPress and WooCommerce versions.

Best free WordPress theme for: eCommerce stores and corporate websites that require a clean, modern design with full site editing capabilities.

Price: Free, with advanced features and integrations that enhance its utility for building professional and comprehensive websites or online stores.

Astra

Astra is one of the most popular free themes available. You won’t encounter any hurdles when getting started since it provides a wide range of WordPress templates to choose from.

It boasts a visual builder that lets you customize your website without a single line of code. Plus, you get many customization options, including adjusting font sizes based on the device, tweaking the colors on your sidebar and footer and using a header and footer builder.

Astra also includes multiple widget options, such as those for social media links. In terms of speed, it loads in under a half-second and is compatible with tools like Yoast SEO.

Although Astra provides plenty of features in its free plan, many of its advanced features are tucked away in its premium WordPress themes.

Features

• Fast performance (loads in under half a second).

• Right-to-left (RTL) and translation ready.

• Responsive theme designs.

• 700+ self hosted Google fonts.

Best free WordPress theme for: Loading speed.

Price: Free (with limited features). Premium plans available.

Kadence

Kadence is a perfect theme for beginners and experts alike. It comes loaded with many features.

Kadence offers no-code prebuilt starter templates for multiple niches to cut back on time. On top of this, you’ll get access to lightweight custom blocks that let you build your website to your exact specifications using the native WordPress editor.

In terms of customization, you’re spoiled for choice. You can change backgrounds, access a variety of layout options, set global color palettes, modify your design to adapt to any screen size and more.

Features

• Mobile-responsive WordPress blocks.

• SEO optimized.

• Ready-made starter WordPress templates.

• Drag-and-drop header and footer builder.

Best free WordPress theme for: Quickly building your website.

Pricing: Both free (with limited features) and premium versions available.

Blocksy

Blocksy is an ideal choice for any business website, especially an online store.

It brings with it a plethora of features.

For starters, it integrates with various popular plugins, like Gutenberg and WooCommerce, and provides an array of starter sites you can import with one click.

Second, Blocksy is highly customizable. You’ll get sticky sidebars, Google Fonts, a header and footer builder, custom widgets and modifiable colors. Its many customization options accord you the freedom to design your dream website.

Features

• WooCommerce ready.

• Responsive theme.

• Over 900 Google Fonts.

• Video tutorials.

Best free WordPress theme for: Many free Starter site templates available to import.

Price: Both free (with limited features) and premium theme versions available.

OceanWP

OceanWP provides one-click website demo templates to help you launch your website in record time.

It includes a variety of blog and eCommerce features along with multiple blog layouts (e.g., grid and list layouts). You can display your content in one or multiple columns and choose from several pagination options.

For eCommerce sites, OceanWP offers single products tabs style, a quick view feature and a sticky Add to Cart button. Many other free themes include such eCommerce features in their Pro plans.

The features don’t end there. It also offers a sticky header, parallax footer, custom menu widget and typography and color settings.

Features

• RTL and translation ready.

• Mobile responsive WordPress themes.

• WooCommerce ready.

Best free WordPress theme for: eCommerce websites with blog sections.

Price: Free (with limited features) and premium WordPress themes available.

Sydney

Getting started with Sydney is pretty straightforward — it has three starter site templates on hand to get you up and running quickly.

It offers several features, including six blog layouts, three mobile header layouts and a sticky menu. In addition, it’s compatible with the Gutenberg block editor.

However, you’ll need to sign up for the pro version to unlock additional customization options and features.

Like most of the best free WordPress themes, it integrates with third-party plugins like Beaver Builder.

Features

• Gutenberg and translation ready. 

• SEO friendly.

• Lightweight.

Best free WordPress theme for: Business and freelancer websites.

Price: Free (with limited features) and premium plans available.

Neve

Neve is a lightweight theme known for its mobile-first approach. The theme prioritizes speed and performance with less than 1 second.

It provides over a dozen free importable starter site templates (but only a few for WooCommerce).

And thanks to its integration with various popular page builders, such as Visual Composer, you can customize your online store to match your needs.

On top of this, Neve is compatible with AMP (Accelerated Mobile Pages), enabling your customers to enjoy a seamless browsing experience on mobile.

However, as with Sydney, you’ll need to upgrade to the pro version to make the most out of Neve’s offerings.

Features

• RTL and translation ready.

• SEO friendly.

• WooCommerce integration.

• AMP ready.

Best free WordPress theme for: Mobile optimization.

Price: Free (with limited features) and premium theme plans.

GeneratePress

GeneratePress is a lightweight, performance-oriented WordPress theme ideal for those focused on speed and usability. It supports the block editor and major page builders like Beaver Builder and Elementor.

GeneratePress is perfect for users who prioritize WordPress coding standards and compatibility with plugins like WooCommerce. It boasts a fully responsive theme design, 60+ color controls, 5 navigation locations and more.

Features

• Lightweight.  

• Fully compatible with major page builders.

• 60+ color controls, 5 navigation locations, 5 sidebar layouts and dropdown menus.

• Built for performance and works seamlessly with Gutenberg.

• Responsive theme design with 9 widget areas and WooCommerce support.

Best WordPress themes for: Speed-focused websites owners and developers.

Price: Free and premium versions available.  

MagSoul

Designed for bloggers and content creators, MagSoul displays content in a visually appealing grid layout. It offers theme customization options, sticky headers/sidebars, RTL language support and social media integration.  

Its PRO version expands these theme features, offering more grid columns, post templates, unlimited widget areas and various customization settings for a tailored user experience.  

Features

• Stylish grid design with WordPress customizer theme options.  

• Sticky header/sidebars, RTL support and 60+ social media icons.  

• The pro version includes 10+ layout types and advanced grid options.  

Best free WordPress theme for: Bloggers and portfolio websites seeking a modern grid-based layout.  

Price: Free and Pro versions available.  

Kubio

Kubio is a flexible, customizable theme geared toward small businesses, startups and personal portfolios. It integrates seamlessly with its own page builder, offering advanced styling and block options. So, users can create visually stunning websites effortless.

Features

• Multi-purpose design with Kubio Page Builder integration.

• Extensive customization options for styling and blocks.

Best free WordPress theme for: Personal portfolios and small business websites.  

Price: Free version available. Premium WordPress themes package vary.

Royal Elementor Kit

A comprehensive solution for Elementor enthusiasts, Royal Elementor kit provides 90+ Elementor templates and 100+ widgets. Other theme features include sticky headers and parallax backgrounds.

It’s designed for beginners and professionals alike, simplifying website building with easy-to-use templates and pre-made WordPress blocks.

Features  

• 90+ Elementor Template Kits.

• 100+ custom widgets.

• Elementor Popup Builder.

• Effects like parallax and sticky headers.

Best WordPress themes for: Elementor users looking for advanced integrations and design flexibility.

Price: Free version available. Premium theme version pricing depends on the addon package.

Frost

Frost is a clean, minimalistic theme tailored for agencies, offering hero sections, portfolio displays and call-to-action buttons. Its design enables users to build sophisticated websites quickly, focusing on efficiency and elegance.

Features

• Minimalist design with hero sections and portfolio layouts.

• Call-to-action buttons and testimonial areas.

Best free WordPress theme for: Agencies or creative projects seeking a clean, professional look.

Price: Free version available.

Ollie

Ollie is a fast, block-based theme designed for high-performance websites. With over 50 pattern designs and multiple page layouts, it integrates seamlessly with the new WordPress editor. So, you can easily customize your WordPress website without needing additional page builder plugins.

Features

• 50+ pattern designs.

• 7 full-page layouts.

• Fully customizable with the WordPress block editor.

Best free WordPress theme for: Users who prefer working with the block editor for design flexibility.

Price: Free version available.

Melissa

Melissa is a photography-focused theme featuring a rich UI kit and full-width sliders. With tools like TM Gallery and Cherry Testimonials, it’s ideal for photographers looking to create a portfolio and showcase their work professionally.

Features

• Full-width featured slider, TM Gallery and Cherry testimonials.

• Built-in pre-made pages.

• Rich UI elements for easy setup.

Best free WordPress theme for: Photography websites and creatives wanting to showcase portfolios.

Price: Free version available. Premium WordPress themes pricing depends on additional features.

Energico

Perfect for gardening businesses, Energico is packed with SEO-friendly features, Cherry Services and pre-made pages to help businesses display their offerings. The theme includes versatile layouts, header/footer styles and customization options, making it a strong choice for garden-related WordPress website.

Features

• Cherry services.

• Pre-made pages.

• SEO-optimized design.

• Versatile blog layouts, headers and customization options.

Best WordPress themes for: Gardening and landscaping business websites.

Price: Free version available. Premium pricing varies.

Globaly

Globaly is a free WordPress business consulting theme built with Cherry Framework 5. It offers testimonials, service displays and team member showcases, making it perfect for audit and consultancy websites.

It’s fully customizable and provides various UI elements for a unique user experience.

Features

• Cherry Framework 5 with testimonials, services and team sections.

• Multiple blog layouts, header styles and UI elements.

Best free WordPress theme for: Service-focused business and agency websites.

Price: Free version available. Premium pricing varies.

Monstroid 2 Lite

A free blogging theme offering clean typography and content-oriented design. With custom widgets and customization options, it’s perfect for those looking to create a simple yet polished website.

Features

• Clean typography and content-focused design.

• Part of the Monstroid family, with options to upgrade to Monstroid 2.

Best free WordPress theme for: Authors looking for a minimal yet effective website design.

Price: Free version available.  

Pilates Center

Specifically for yoga and pilates centers, this theme is fully responsive and customizable. It features appointment managers, timetable plugins and a drag-and-drop page builder, making it an excellent choice for fitness businesses.

Features

• Appointment manager.

• Timetable plugin.

• Drag-and-drop editor.

• Customizable with Cherry Framework and WordPress Live Customizer.

Best WordPress themes for: Yoga and pilates centers needing a professional, easy-to-manage website.

Price: Free version available. Premium pricing depends on additional features.

Stock Photo

Stock Photo is one of the minimalist WordPress portfolio themes offering a straightforward, clean design that focuses on content. This makes it ideal for bloggers and professionals. Stock Photo includes a full-width slider, parallax effects and hover buttons for a minimalist yet stylish website.

Features

• Full-width slider, parallax effects and hover animations.

• Minimalist design focused on showcasing content.

Best free WordPress themes for: Photographers, bloggers or creatives wanting a clean, content-focused website.

Price: Free version available.

What to look for in free WordPress themes?

While using a free theme can save you some money, not all free WordPress themes are created equal.

Some look great on the surface but have underlying issues that could turn out problematic down the road. Consider these essential factors when choosing a theme that’s both functional and visually appealing:

Responsiveness

The popular free WordPress themes can automatically adapt to any screen size, so users can have a seamless browsing experience. Globally, mobile devices account for about 60% of website traffic. As a result, choosing a fully responsive WordPress theme is a necessity.

Compatibility

Chances are, you’ll need to use select plugins to extend the functionality of your theme or access advanced customization. As such, the theme you choose must be compatible with other plugins, such as Gutenberg. A theme that isn’t compatible can result in errors or glitches.

Performance

A fast-loading theme can impact user experience and conversions, among other factors. If your website takes longer than five seconds to load, 37% of users will leave. So, you need to opt for a theme that’s built for speed — a lightweight design and high scores on speed tests are a few good indicators of a fast and reliable theme.

SEO friendly

Your choice of theme can influence your rankings on search engines, according to Google’s John Mueller. You can use plugins like Yoast SEO to make your website SEO friendly. Plus, you can check whether your theme is poorly coded using tools like Total Validator.

Updates

An up-to-date theme is more secure and helps your website perform at peak levels. Plus, updates ensure your theme is compatible with the latest version of WordPress. So, be sure to choose a theme that’s regularly updated. To check how frequently a theme is updated, you can check its WordPress theme development log.

Customization

To craft your website exactly the way you want, it must be customizable. At the minimum, most free WordPress themes allow you to modify your color scheme, page layouts and fonts. Some offer more advanced options, including the ability to add custom CSS (Cascading Style Sheets). Choose a theme with enough customization options to ensure it meets your specific requirements. 

Support

Although free themes rarely offer the same kind of support that’s usually available with premium themes, they should at least have video tutorials or documentation to help you out when needed.

Final thoughts: Best free WordPress themes for your website

At the end of the day, a well-selected free theme supports growth, boosts conversions and aligns with your brand identity. Once you’ve identified the theme that best fits your needs, test it out before you go live.

Another important factor in your website’s success is choosing reliable web hosting. So, why not partner with Bluehost?

Our learning curve is small, and you’ll get access to a wide range of features.

And with our one-click WordPress installation, you’ll kick-start thriving online business sites in no time.

Check out our WordPress hosting plans and WooCommerce hosting options today.

FAQs about the best free WordPress themes