There are numerous ways to promote your WordPress business online that can help you in advertising and showcasing your products to billions of people at the same time. Amongst various ways, one of the quickest ways to get eyes on your product pages and website is through Google Ads.
The Google Ads platform helps you reach a wider audience, provided you are aware of its functionalities and the techniques to unleash its full potential.
What are Google Ads and Why Should You Use It to Advertise Your Business
Google AdWords, which has evolved into Google Ads is a new brand for the advertising capabilities of Google – on Google.com and across other properties, apps, and partner sites of Google. It helps in building online Ads campaigns that deliver valuable, and sometimes desirable results.
These services are designed to help marketers and businesses connect with people who are watching videos on YouTube, finding answers on Search, discovering apps on Google Play, exploring new places on Google Maps, browsing content across the web, and more. Google Ads may appear below or above search results on Google search; besides, above or below the search results on Google Play, in the Google Maps and Shopping tab.
It is highly recommended to use Google Ads to promote your WordPress business because of the following reasons –
- Google Ads is measurable, adaptable, and easily monitored
Google Ads comes equipped with a wide range of analytics tools and PPC metrics that work very efficiently and quietly in the background to retrieve your analytics results easily.
- Google Ads offer faster results
With digital marketing strategies like SEO, it may take a couple of months in some cases before you notice any good and sharp-edged results. This is due to the highly competitive nature of the digital marketing industry that it always takes aggressive planning and a little time to prove your digital presence and claim your ranking.
However, Google Ads, as it is for most of the Google movements, is ‘instant’. Once your Google Ads campaign goes live, your Ads will start appearing immediately on Google’s partner sites and search engine results pages. This will start driving results and traffic to your website, in most cases – quicker than you can ever imagine.
- Ads put you directly amongst your competitors
Google Ads are widely known for speed and accuracy. When compared to search engine optimization, you will certainly gain a major advantage over your competitors with Google Ads.
As you will start showing up in the search engines immediately with Google Ads, irrespective of whether you have an established digital presence or not, your website will receive more clicks from the search results as compared to your competitors who haven’t opted into the fast-rolling stone, Ads.
- Ads are highly targeted and engaging
Google aims to improve their Ads constantly because it is one of its primary streams of income. It has also been discovered, statistically speaking, that listing product ads and different videos on YouTube and in-video paid ads help you get a higher Click-Through Rate (CTR).
Conclusion
If you have sufficient budget, running Google Ads is one of the effective ways to bring people to your website as it helps you get target a wide audience at a time. Therefore, learning how to use it would be definitely worth your time.
You can even use tools like Google Ads by Bluehost, to get successful Google campaign results. It helps in creating and managing Google Ads campaigns easily, optimizing Google Ads performance automatically, and detailed reporting to maximize ROI. With the help of this tool, you can remove the guesswork from the process and increase the chances of getting the best possible performance from your campaigns.
Hope this article was insightful for you.
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