How to Distribute Your Online Content

Forget paper ads and billboards, these days companies are connecting with their customers by creating interesting, informative, and useful content that shows consumers how their product can improve their lives. But once you produce this great content, how do you get it out there so people can see it? Since you most likely don’t have […]

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10 Things to Consider When Building Your Site on WordPress

Whether you find it easy or difficult to build a website using WordPress will really depend on your experience with web design. It may also depend on your experience the last time you used WordPress. Luckily, WordPress is constantly being updated and improved. In fact, if you’re a beginner there is good news because you don’t […]

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6 Reasons Why You Should Use Video On Your Business Website

If you’re a small business owner, you’ve likely heard the motto “content is king” to describe the importance of content marketing. And while written content is effective for many audiences, visual marketing is an even more powerful tool to increase interactions and actions. Forrester Research takes the phrase “a picture is worth a thousand words” […]

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How to Identify and Market to your Target Audience

Even if you’re not a huge baseball fan, the famous line from Field of Dreams, “if you build it, they will come,” has become an encouraging motto about determination, perseverance, and being open to whatever surprises the universe has in store for you. A good marketing plan can follow this formula. By “building” your target […]

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How To Keep Your Data Safe and Secure in the Cloud

Cloud computing is becoming more popular with every passing day. So popular, in fact, that Gartner—one of the world’s leading technology research and advisory firms—predicts that cloud computing will make up the majority of IT budgets as early as 2016. “The Cloud” is a metaphor for the Internet, so cloud computing simply means Internet-based computing. […]

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Why You Should Learn Basic Coding Skills

“Everybody should learn how to program a computer because it teaches you how to think.” -Steve Jobs Modern computing equipment and technology has transformed the way we function in the twenty-first century, from our personal lives to our professional lives. We date online, shop from home, and watch movies on tablets. We trade stocks, sell […]

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Content Marketing Vs. Traditional Marketing

Without advertising, no one would know about the products and services you have to offer. There are different ways to get that information in front of the consumer: traditional marketing and content marketing. A well-rounded marketing plan will incorporate both tactics, but the challenge is choosing the right advertising style to achieve your goal. Before […]

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10 Fundamentals of Readable Content (INFOGRAPHIC)

Ever since John Deere produced its first customer magazine in 1895, the world of content marketing has been steadily growing. Companies and individuals pounded out keyword-laden content that was nothing more than prettied-up sales pitches, but soon found that people were tired of being peddled to. And then some organizations discovered the secret to succeeding […]

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Competitive Analysis 101

Whether you’re a startup or well established  company, getting to know your competition can provide valuable information for your business plan.  Creating a competitive analysis takes time and patience, but results in you knowing the marketplace inside and out and learning a lot about your own business too. Show both investors and clients the value […]

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