Content Marketing Vs. Traditional Marketing

Without advertising, no one would know about the products and services you have to offer. There are different ways to get that information in front of the consumer: traditional marketing and content marketing. A well-rounded marketing plan will incorporate both tactics, but the challenge is choosing the right advertising style to achieve your goal. Before […]

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10 Fundamentals of Readable Content (INFOGRAPHIC)

Ever since John Deere produced its first customer magazine in 1895, the world of content marketing has been steadily growing. Companies and individuals pounded out keyword-laden content that was nothing more than prettied-up sales pitches, but soon found that people were tired of being peddled to. And then some organizations discovered the secret to succeeding […]

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Competitive Analysis 101

Whether you’re a startup or well established  company, getting to know your competition can provide valuable information for your business plan.  Creating a competitive analysis takes time and patience, but results in you knowing the marketplace inside and out and learning a lot about your own business too. Show both investors and clients the value […]

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Making your website an accurate representation of your brand

With forty percent of the world’s population having access to the internet, a web presence is a must for any modern business. However, just using the first available template when building your website isn’t enough; it is important to ensure that your site is an accurate representation of your brand. When your online presence matches […]

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Do I Need a Website Redesign? (Infographic)

When it comes to your website, the primary purpose is to get conversions, and potential customers cannot buy anything if they never get past your homepage. It is crucial to keep your site up-to-date, not just so that it functions effortlessly and brings you sales, but so that new visitors aren’t put off by a […]

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What Google’s New Mobile-friendliness Ranking means for your website

With 1.91 billion smartphone users worldwide and online retail sales made on mobile devices expected to reach 370 billion dollars by 2017, it’s no wonder Google is adapting its algorithms to increase the search ranking of mobile-friendly websites. Whether you use the internet for your business, blog, or just for browsing, this change affects everyone. […]

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Making your website readable

Before you even pick the colors for your website or design the layout of your home page, you should understand how people read on the web. Just as the Internet has drastically changed the way people shop and communicate, it has also altered how we read. Our brains respond differently when reading text on a […]

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The Evolution of WordPress (Infographic)

From its origins in 2003, WordPress has evolved from an open-source publishing platform to the most popular Content Management System on the web with over 70 million websites. The transformation has been nothing short of astonishing. WordPress has recommended Bluehost for web hosting since 2005. We’ve designed our servers to run WordPress like a dream. It has […]

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5 Checklists to Improve your Online Store

Ecommerce sales last year totaled more than $1.2 trillion. And according to retail forecasts by eMarketer, global internet retail sales are expected to reach close to $1.6 million this year. If you are looking to cash in on the ever-growing internet shopping industry, your e-commerce site must be completely up-to-date and relevant. This means responsive […]

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Why you need a website for your brick-and-mortar store

In the mid-1990s, smart, forward-thinking businesses were asking some valid questions about whether to explore this new world called “The Internet.” Since the World Wide Web as we know it was still in its infancy, business owners were wise to be a little cautious about committing resources to something unproven that also threatened to disrupt […]

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