How to Set Up Yoast Local SEO Plugin in WordPress

Key Benefits:

• Improves visibility in local search results.
• Adds Google Maps integration for directions.
• Supports multiple locations for businesses with branches.

In this guide, we will discuss:

• How to Set Up Yoast Local SEO Plugin
• How to Configure Yoast Local SEO Settings
• How to Use Yoast Local SEO for Optimization
• Troubleshooting Common Issues
• FAQs
• Summary
   

How to Set Up Yoast Local SEO Plugin

All Bluehost hosting plans come with the free Yoast SEO plugin pre-installed. The Local SEO add-on requires a separate installation.

1. Log in to your Bluehost Account Manager.
2. Click Marketplace on the left-side menu.

   
    

3. Scroll to the Marketing section.
4. Locate Yoast Local SEO and click Claim Offer.

   
    

5. In the pop-up window, select your website from the dropdown. This is the website where the Yoast Local SEO product will be applied.

   
    

   ^{Pricing is subject to change. Please visit Account Manager > Markeptlace for the current introductory offer and sign-up details.}
6. Make sure you have a payment method saved on file. If available, you may also add a promo code.
7. Click the BUY NOW button to finalize your payment.

   
    

8. After purchasing, configure your Yoast Local SEO.

How to Configure Yoast Local SEO Settings

Once activated, configure the plugin to match your business details:

1. From the WordPress dashboard, go to SEO, click Local SEO.
2. Enter your business name, address, phone number, and opening hours.
3. Ensure consistency with your Google Business Profile.
4. Connect your Google Maps API key under Maps Settings.
5. Enable Multiple Locations if you have more than one branch.
6. Add separate profiles for each location.

How to Use Yoast Local SEO for Optimization

Yoast Local SEO automatically adds schema markup to your site. Here are key features you can leverage:

• Business Schema Markup: Helps Google understand your business details.
   
• Google Maps & Directions Block: Add interactive maps to your contact page.
   
• Store Locator: Ideal for multi-location businesses.
   
• Opening Hours Block: Display accurate business hours in search results.

Troubleshooting Common Issues

• Manual Upload: Download the plugin .zip file from Yoast.com and upload it via Plugins. Choose Add New, then click Upload Plugin.

  
   

• License Key Error: Check under SEO, then go to General, click License Keys, and verify your key using the Bluehost email.
   
• Google Maps Not Showing: Ensure your API key is active and billing is enabled in Google Cloud.
   
• Plugin Conflicts: Temporarily disable caching or security plugins and re-test.

FAQs

Summary

Yoast Local SEO is a powerful tool for businesses looking to dominate local search results. By installing and configuring the plugin, you can:

• Add accurate business details and schema markup.
• Enable Google Maps integration.
• Optimize for single or multiple locations.
• Troubleshoot common setup issues.

With your plugin ready, you can focus on growing your business and attracting more local customers.