What is a call to action?
According to Hubspot, “a call to action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.”
Calls to action should be an essential part of your online marketing and overall website strategies. As competition heats up online across nearly every industry, and as more and more companies fight for the chance to gain new customers, it’s important that you make it easy for your website visitors to understand what you want them to do when they land on your site. To get an idea of the types of call to action statements you should be using on your website and blog, look through the examples below: Read More