How To Assess Your Web Hosting Needs

A website is often the first point of contact between potential customers and your business. Whether it is simply a landing page with contact information or a more complicated site that interacts with users, a good website can build consumer confidence and increase your sales. An accurate assessment can help you get the services you […]

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How To Use Landing Pages

Landing pages are an essential piece of any well-crafted, effective inbound marketing strategy. Think of these pages as landing pads for the numerous prospects that visit your website. Whether you’re looking to generate leads, sell products, or collect data, landing pages are where the visitor conversion occurs. To get the most out of your landing […]

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Steps To Building A Loyal Audience

Although returning customers may account for only 20 percent of the people your company serves, Forbes reports that this 20 percent drives as much as 80 percent of your revenue. Statistics like that are hard to ignore, so here are ten steps you can follow to maximize audience loyalty online and increase brand loyalty overall. 1. Discover […]

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All About New Top-Level Domains (Infographic)

Internet surfers have some things in common with surfers in the ocean. They both flock to the venues they’ve heard the most about, the ones where they will have the best experience. For surfers that might be North Shore in Hawaii or Jeffrey’s Bay in South Africa. And for people surfing the web the best places to […]

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Bluehost OSCON 2014 Recap

If we look forward to one thing each year it’s spending time with our awesome friends and partners at OSCON in Portland every summer. At Bluehost, we work closely with our partners to help build and grow the open source community.  This year we were able to join with Grassroots.org, PhpBB, WordPress, MOJO Marketplace, and Concrete […]

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The Art of Brand Architecture (Infographic)

Your brand is the hallmark of your business. It lets customers know what your business values and what it delivers—it creates a relationship between your business and your customers. Because of this, building your brand in today’s marketplace is essential for success. Find out what brand architecture is and why it matters.

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How To Beef Up Your Social Media Strategy in 5 Simple Steps

Your business is savvy. You have a Facebook page, a Twitter account, a Google+ page, even a Pinterest board, all well-stocked with relevant content, optimized for the particular platform upon which they appear. In this imaginary scenario, your social media efforts are making hay, but beating the competition means getting creative. With your loftiest goals […]

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15 Ways to Customize Google Analytics

Google Analytics is a user-friendly tool that provides you with insightful data that you can use to monitor the traffic on your website. With Google Analytics, you can keep track of who is visiting your site, when they visit, how long they stay and whether or not they return after leaving. Below are 15 ways […]

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Is Your eCommerce Site Socially Integrated?

Social networking has introduced, in its short reign, a new retail ecosystem. This ecosystem is built on conversation, back-and-forth relationships, and, unsurprisingly, social activity. E-commerce is no longer a one-way conversation, and your site must adapt to stay abreast of customer needs. Whether you sell shoes or serpentine belts, the time to integrate your site […]

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The Value of Email Marketing

Social media is the buzz of marketing efforts these days. Facebook and Twitter are not only effective channels of engagement, but they’re largely unexplored potential fills hopeful marketing hearts with dreams of viral success. What these starry-eyed professionals overlook, however, is that one of the most effective mediums in online marketing has been at their […]

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