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How to Register a Domain Name

A domain name is an important part of your website's online presence. It aids your potential customers find and remember you easily online, helps in your Search Engine Optimization (SEO) efforts, and helps and establish your online identity.

You can learn more about how to register a new domain from your Bluehost admin panel with the outlines below. If you are not a Bluehost customer, you can search and register a new domain quickly and easily.

What Is a Domain Name

The Internet is a network of computers that communicate using TCP/IP. Each computer is assigned a unique numerical IP address, making it hard to remember for humans. This is where domain names come in: They provide a user-friendly and memorable representation of an IP address. When someone types a domain name like Bluehost.com, the browser communicates with a root domain nameservers to obtain the IP address.

How to Log In and Register a Domain Name within Bluehost

  1. Log in to your Bluehost Account Manager.
  2. Click the Domain Name tab, and select Buy Domain Names.
    Bluehost-account-manager-buy-domain-name
  3. Enter the domain name you want to register for and click Search for Domain. You can also head to our blog to learn more about how to choose a domain name. Double-check your domain to ensure its correct spelling. Please note that we cannot edit the domain name once it's registered.
    Bluehost-account-manager-buy-domain
  4. Once the domain name shows available to purchase, click Continue.

    Note: We recommend adding Private Registration to protect your personal information online. You can add it later once you've decided to add one to your domain name.

    Bluehost-account-manager-domain-continue
  5. Apply payment details and click Submit and Process Payment.
    Bluehost-domain-submit-and-process-payment

Important note: Customers who have a free domain included in their hosting package but chose the option I'll create a domain name later upon account creation can still claim their free domain name by contacting our support. Customers who haven't claimed their free domain usually have one temporary domain name in their account in this format: abc.xyz.myBluehost.me.

How to Verify a Registered Domain

Now that you've registered your domain, it's time to verify it. You will receive a verification email to confirm your domain order. 

You can also check your domain's status under the Domain Overview section of your Account Manager's Domains tab. More information is available in the Domain WHOIS Update and Verification article.

If you're having problems with your registered domain, explore our separate article on troubleshooting a domain that's not working for more information.

Advanced Tips for Choosing a Domain

Selecting the right domain name is a critical decision for your business. It doesn't only involve picking a name that reflects your brand or service but it also involves strategic considerations to ensure long-term success and visibility. Follow our advanced tips below to guide you in making the informed choice.

Understanding different domain extensions

  • Variety and purpose. The popular .com, and other domain extensions, such as .net, .org, .biz, and industry-specific ones like .tech or .fashion, serve various purposes and audiences. Each extension has its connotations and is suited for different types of websites.

  • Geographical extensions. Country-code TLDs (ccTLDs) like .uk (United Kingdom) or .ca (Canada) can be beneficial for businesses that target specific geographic regions, because they can help a business rank better in that specific country.

  • Choosing wisely. Consider your audience and business goals when selecting an extension. A .com is universally recognized, but a more specific TLD might set you apart or better indicate your niche.
     

Impact of domain names on SEO

  • Keywords. Including relevant keywords in your domain name can help improve your site's SEO because it makes you more discoverable to potential visitors through search engines. However, the relevance and context matter more than keyword stuffing.

  • Brandability vs. keywords. While keywords can help, a unique and memorable brand name often trumps for long-term SEO success. Google's algorithms increasingly prioritize brand recognition and user engagement metrics.

  • Local SEO. For local businesses, incorporating a city or region name into the domain can enhance local search visibility. Remember to balance this with your business's overall brandability.
     

Branding and legal considerations in selecting a domain name

  • Trademark checks. Before settling on a domain, conduct a thorough search to ensure it doesn't infringe on existing trademarks. This can prevent legal issues and the need for costly rebranding.

  • Consistency across platforms. Aim for a domain name that matches your business name and social media handles. This consistency is key for brand recognition and can reduce confusion for your customers.

  • Memorability and pronunciation. Choose a domain that's easy to remember, spell, and pronounce. Complex or lengthy names may hinder word-of-mouth marketing and lead to lost traffic.
     

Future-proofing your domain name choice

  • Scalability. Select a domain name that's flexible enough to grow with your business. Avoid overly specific names that could limit your expansion into new areas or services.

  • Defensive registration. Consider registering multiple domain extensions and variations of your domain name to protect your brand from competitors or cybersquatters.

  • Renewal strategy. Keep track of your domain's renewal dates to avoid losing it. Setting up auto-renewal with your registrar can safeguard you against accidental expirations.
     

Additional Information for Registrants

Important note: Once you have registered a domain name, it cannot be canceled for a refund.

Summary

In this guide, we've outlined the essential steps and considerations for registering a domain name, which is crucial for establishing a strong online presence. You're provided an understanding what a domain name is, followed by a detailed walkthrough of registering a domain through Bluehost, with tips for activation. Additionally, you also get tips on choosing the right domain extension, the impact on SEO, and key branding and legal considerations. Our guide also emphasizes the importance of future-proofing your domain choice to ensure scalability and protection. Lastly, it provides you with vital information on your responsibilities and the irreversible nature of domain registration. This makes it a valuable resource for you, who is looking to secure their online identity effectively.

If you need further assistance, feel free to contact us via Chat or Phone:

  • Chat Support - While on our website, you should see a CHAT bubble in the bottom right-hand corner of the page. Click anywhere on the bubble to begin a chat session.
  • Phone Support -
    • US: 888-401-4678
    • International: +1 801-765-9400

You may also refer to our Knowledge Base articles to help answer common questions and guide you through various setup, configuration, and troubleshooting steps.

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