Discover How You Can Upsell and Cross-sell Your WooCommerce Products

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Cross-selling and upselling are effective sales tactics as it is often easier to sell your products/services to customers who trust your brand already. In simple terms, upselling is the practice of encouraging customers to purchase a higher-end product than the one in question, while cross-selling invites customers to buy complementary or related items. Though they are often used interchangeably, both of them offer distinct benefits and can be effective in tandem. Let’s take a brief look at a few things that need to be considered before upselling and cross-selling your products.

Things to consider before upselling and cross-selling WooCommerce products

Often, the sellers go all-out with cross-selling and upselling. They try to cross-sell or upsell almost every product. But multiple obvious reasons suggest that you should avoid this approach, especially in email marketing. Two significant reasons are – first, you have to create hundreds of email templates if you have too many products, and second, the emails may end up in the spam folder if too many of your emails go unnoticed. You may even end up annoying your customers if you send cross-sell or upsell emails every time a purchase happens. Therefore, it would be wise to start with a few products to create cross-selling and upselling emails. Also, it is important to ensure a personalized experience as it wouldn’t make sense to cross-sell or upsell unrelated products. For example – you cannot persuade someone into buying shoes who bought home decors. The success of cross-selling and upselling depends on multiple factors like your timing, products, customer behaviour, shipping fee and delivery time. Therefore, it is essential to examine all the aspects of your upselling and cross-selling tactics and WooCommerce very carefully. When it comes to WooCommerce, one of the important things to keep in mind is to buy a reliable WooCommerce hosting with maximum uptime. Otherwise, if people experience issues like slow load time or downtime on your ecommerce store, your marketing efforts may go in vain as they won’t be able to access your store as and when they want to. You can consider opting for Bluehost’s WooCommerce hosting as it ensures 99.99% uptime.

How to Upsell and Cross-Sell Products

Here are some excellent ways to upsell and cross-sell your WooCommerce products –

1. Reward loyalty

Rewarding your customers by offering a discount or any other reward for purchasing a product from your store can be a great cross-sell strategy. For example, if you sell books on your website, you can offer a discount on the subsequent purchase of a book by the same author to your buyer or maybe something similar to this. People consider discounts as bargains, and with a small gesture like a discount, you can increase the chances of winning their buying decision and making them feel valued. Often, people come back to where they feel valued.

2. Remind past buyers why they chose you

What is about your products, company, or services that makes you stand out? Why did your customers choose you over your competitors? Mentioning these points in your messaging to past customers will inculcate a new sense of brand loyalty into them. And if you can get brand-loyal consumers, then your chances of retaining them and getting referrals from them will increase tremendously. Therefore, your branding campaigns should not only be used for the top-of-the-funnel audiences who haven’t heard of your company ever before. Rather, you should also sell your brand’s emotion-evoking components to past purchasers to make them your long-term customers.

3. Incentivize your customers with personalized offers

As you already have data about your past purchasers and know about their tastes and preferences to some extent, you can use this information to get personal and upsell them. One way to make the buyers feel valuable is by providing them with free gifts or loyal customer discounts. Or, if you offer a points system wherein repeat customers earn loyalty points, you can use social and search ads to remind your customers that they have points saved to use toward a splurge.

4. Strategize on Messaging

Why did a person buy from your store in the first place? What products did she or he purchase, and what does this exactly say about them? What patterns do you observe from your past buyers having similar behaviour or preferences? What are their demographics? Asking all these critical questions and spending a good amount of time digging through and analyzing the metrics of past buyers will help you step into your previous customers’ shoes to understand the motivation behind their purchases. Once you are done with that, you will have a better chance to upsell to these buyers. For example, if you are into selling beauty products and a past buyer purchases shampoo and conditioner from your ecommerce store, consider how long it is going to take her to finish these bottles. Once that time is near and she is down to the last few washes, what are the things you can do to entice her to buy again from you? You can either offer her a loyalty discount, or re-appeal to her through an ad showing some of her favourite celebrities who have endorsed that product. This was all about a few of the many innovative upselling and cross-selling tactics that you can deploy to increase your sales, boost your revenue, and build a loyal customer base. Hope this article was helpful and valuable to you.

Rahul Sharma

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Table of Contents

1. Things to consider before upselling and cross-selling WooCommerce products
2. How to Upsell and Cross-Sell Products