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Whether you need SEO services, a PPC campaign, or both, Bluehost simplifies the process. Access campaign performance with on-demand reporting, and our team will analyze the results.
Ask about Pro SEO Support Plus for ongoing search engine optimizations.
Ask about Pro PPC Support Plus to optimize campaigns for seasonal promotions, special events, and more.
Our experts research your competitors' digital marketing to improve yours. Ask us about anything, from backlinks to content optimization, directory listings to PPC ad spend. We’ll build a marketing campaign just for you.
Since your digital marketing strategy should be effective and results-driven,
we make that priority #1 while crafting a campaign unique to your website.
Our experts meet with you for a strategy session, learning about your brand and traffic goals.
Our keyword research allows visitors to find you online. We'll explain our strategy and/or ad spend.
We publish the campaign and you get tracking insights. Easily monitor visitor metrics and ad spend in the dashboard.
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SEO helps your website appear higher in search results when people look for similar products or services online. It works by making your website more valuable and trustworthy to search engines.
Search engines like Google use special programs called crawlers to read websites. These crawlers look for keywords, quality content and how fast your site loads. They also check if other websites link to yours.
When you optimize your website, you're telling search engines what your business does. The better you do this, the higher you'll rank in search results.
You don't need completely different strategies for each search engine. The standard SEO strategies work well for most search engines.
Google maintains 89.62% of the global search engine market as of March 2025, making it the clear priority for SEO efforts. Both Google and Bing, the two popular search engines, look at factors like content quality, backlinks and page speed as part of their ranking algorithms. Our digital marketing services with the Yoast SEO tool focus on optimizing all your web page metrics that’ll land you top positions across all major search engines.
The cost of Bluehost's digital marketing services varies based on your business size and goals. Our pricing model takes into account factors like your industry's competitive landscape and growth objectives to create a customized solution that fits your requirements.
If you’re a small business trying to rank your website, Bluehost’s digital marketing and SEO services give you the best value for money. Get in touch with our SEO experts for an in-depth understanding of the cost requirements for your use case.
SEO and paid ads both have benefits, and many businesses use them together. SEO builds long-term results while PPC (Pay Per Click) ads give you immediate visibility.
SEO takes a few months to start showing results, but lasts longer once it works. Paid ads start working right away, but stop when you stop paying.
If you’re a new business that needs quick results, PPC campaigns can do the work for you. However, focusing on SEO is imperative for all serious businesses that want to build a lasting online presence.
As a digital marketing platform host support, we combine PPC and SEO services so that you can get the best of both worlds: instant results and long-term visibility.
Absolutely! Our digital marketing and SEO services are specifically designed to help small businesses thrive online, particularly in local search results. Through our digital marketing approach, small businesses can effectively increase blog traffic in local search results.
Bluehost’s local SEO expertise ensures your business appears prominently when people search for services in your area. When customers search "plumber near me" or "best pizza in downtown," our optimization strategies help position your business at the top of those local searches.
AI platforms like ChatGPT and Google's AI get their information from websites and databases. These platforms prioritize authoritative content with clear structure and accurate information. At Bluehost, we publish helpful content that answers common customer questions using natural language making it a potential source of AI responses. We also make use of techniques like chunking and snippet-optimization to make the content AI-friendly.
SEO typically takes 3 to 6 months to show significant results. Some changes might appear sooner, but meaningful improvements usually take time.
Search engines need time to discover and understand your website changes. They also need to see that your improvements are permanent and valuable. You might notice small improvements within a few weeks of starting SEO for the first time. Bigger changes like higher rankings and more traffic usually happen after several months.
Backlinks are links from other websites that point to your website. Search engines see backlinks as votes of confidence in your content.
When reputable websites link to yours, it tells search engines that your content is valuable. This helps improve your search rankings. For example, if a local newspaper links to your business website, that becomes a valuable backlink for your website.
Quality matters more than quantity with backlinks. One link from a trusted website helps more than many links from low-quality sites. You can rely on Bluehost’s digital marketing and SEO services to score authoritative backlinks within a short span.
Local SEO helps your business appear in search results when people look for services nearby. It focuses on attracting customers in your specific geographic area and works great for restaurants, doctors, plumbers and other location-based businesses. When people search "coffee shop near me," local SEO helps your business appear first.
Optimization for local search lets small businesses attract relevant website traffic and compete with big brands.
PPC costs depend on your industry and how much you want to spend daily. Small businesses often start with $20 to $50* per day budgets.
You only pay when someone clicks on your ad, not when people see it. Competitive keywords cost more per click than less popular ones. For example, "lawyer" costs more than "pet grooming."
You control your spending by setting daily or monthly limits. Start with a smaller budget to test what works. You can always increase spending once you see good results from your ads.
If you want to optimize your spending on PPC campaigns, Bluehost acts as the ideal digital marketing platform host support. Getting in touch with our digital marketing team will give you an in-depth idea of how much you should spend on ads.
*Note: Costs mentioned are subject to change
Yes, PPC works very well for small businesses because the spending budget is completely under control. Our digital marketing services can help you target specific times of day when your customers are most active. This makes every dollar more effective. Combined with optimization for local search, PPC and SEO services will give you the most benefit toward growing your business.
PPC results appear almost immediately once your ads go live. You can start getting clicks and website visitors within hours of launching your campaign.
However, it takes about 2 to 4 weeks to optimize your campaigns properly. During this time, you learn which ads work best and adjust your targeting. This optimization period helps improve your results and lower costs.
Google allows ads that link to social media pages or Google business profiles, and we can work with these platforms when necessary. However, our experts strongly recommend having a website for optimal campaign performance.
PPC ads appear in search results and on websites when people search for your keywords. You bid on keywords related to your business to show your ads.
When someone searches for your keyword, search engines run an instant auction. The highest bidders with relevant ads get the top positions. You only pay when someone actually clicks your ad.
Your ad cost depends on your bid amount and ad quality. Better ads with higher click rates often cost less per click. You set a maximum amount you're willing to pay for each click. Bluehost's digital marketing platform host support ensures that your ad reach is optimized as per your PPC budget.
We track important numbers like clicks, conversions and cost per customer, to provide you with insights on your PPC campaign performance. Our conversion tracking mechanisms give a clear report of which ads bring in actual business. The ultimate aim of our digital marketing services is to focus your budget on the ads that work best and bring you maximum conversions.
