Ecommerce technology trends have paved the way for businesses to conduct themselves on digital platforms. These trends have a major impact on online shopping and will continue to be influenced by new consumer demands, new technology and the continuous shift from desktops to mobile devices.
Whether you are in the ecommerce business for years or are planning to start one now, ensure that you are familiar with the following ecommerce technology trends that will shape the industry’s future:
List of Ecommerce Technology Trends to Leverage in 2023
1. Voice search
Adding a voice system to ecommerce is one of the important technology trends for ecommerce business owners. The effectiveness and convenience it offers have led people to rely on this technology increasingly. To comprehend the search query well and serve the customers with the appropriate results/answers, artificial intelligence is used.
We have numerous virtual assistants like Amazon Alexa, Google Home, Siri, Cortana, and Google Voice Search. These assistants train customers to use their voices to search for anything on search engines.
With time, voice search will be one of the important innovation drivers for ecommerce (it is already in motion though as currently more than 20% of total mobile device queries are voice-based).
2. Product customization
In the ecommerce world, the importance of allowing product customization is rising. It is also becoming one of the emerging technology trends for ecommerce businesses as automation is playing a pivotal role in products’/services’ customization. For instance, YouTube recommends a video playlist as per the user’s behaviour, and the service gets even more customized for the users with their usage patterns. Similar is the case with ecommerce websites. After a point of time, the results are customized to your usage patterns and choices.
Product customization makes the customers’ purchases convenient and has the potential to eliminate the hassle of online purchases and meet the needs of today’s buyers.
3. Chatbots
The future of ecommerce is already many websites’ reality, and it is very helpful.
Now, customers need not go through the challenge of calling customer care executives for order-related issues or small queries. They can use the chatbot technology and have a quick chat with the experts available 24/7 to resolve the problem and get going. It is one of the most useful features of ecommerce technology for online shopping.
4. ROBO/ROPO will rise
ROBO (Research Online, Buy Offline) or ROPO (Research Online, Purchase Offline) has been a notable trend for the last few years. However, it cannot be taken as the ecommerce business world’s evolution, instead, it can be viewed as the culmination of the online shopping technologies of the last decade.
With ROPO or ROBO, customers find it convenient to search for the products/services at the best prices. Moreover, ROPO helps ecommerce businesses to track their offline conversions.
Business owners need to strengthen their digital marketing strategies around the trend of ROBO, which should be backed by several techniques and metrics like CRM, mobile payment, social integration, and consumer shopping history. With this, you can meet the individual needs of ROBO shoppers.
In addition to the trends listed above, trends like product visualization, subscription-based services, adoption of big data and analysis, augmented and virtual reality and dropshipping will revolutionize the ecommerce world.
Be future-ready
The ecommerce industry is continually evolving, and many new technologies are yet to come. The technologies used in ecommerce, like mobile or handheld platforms will be a significant part of ecommerce businesses and the subscription business models (especially for services) will gain even more importance in the digital market.
As a business owner, you need to stay updated about these trends and have your ecommerce website ready for the future by integrating trending technologies from time and again.
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