What all goes into creating a website? Selecting web hosting and domain name, meticulous planning of the content, choice of features, themes and much more. You must have created your website along the same lines, isn’t it? However, the question is – Is anyone really navigating through or looking at your website or interacting with it?
To get the type and amount of traffic you want, you need to necessarily come up with a concrete marketing plan – one that can boost your ranking on SERPs. Hold on before you narrow the focus to just keywords, you should essentially know that there are numerous ways in which you can strengthen your digital/online marketing efforts, such as through VPS hosting.
Yes, you read that right. Choosing an appropriate server, such as a VPS server to host your website can have numerous benefits on the visibility of your website. We’ll tell you ‘how’ later in this article, but before that, let’s understand what VPS hosting is.
What is VPS Hosting?
In VPS (Virtual Private Server), there is a single physical server which is housed in a data center (the location of which depends on the hosting provider you choose). This server is further segmented into many dedicated servers or virtual servers. Therefore, it is basically a combination of Shared hosting and Dedicated Server Hosting.
As the name suggests, a dedicated server hosts just one website. In contrast, a Shared Server is a web hosting service, wherein, many websites reside on a single server and the resources are shared by all of them. Though both the types of servers are advantageous, a VPS server provides the best of both the worlds as it is a server’s segment and has its own dedicated resources. It gives you dedicated resources and privacy, but shares space with various other virtual private servers, making it a reasonably affordable option than a dedicated server.
How Does VPS Hosting Contributes to Your Online Marketing Efforts?
With VPS hosting, you get a server that always allows customization, control and is cost-effective. Moreover, hosting your website on VPS will boost your website’s ranking in many ways. Continue reading to know a few important advantages of VPS web server hosting and its impact on website marketing.
- Speed
In the last few years, website’s speed has become a key factor in determining its ranking on SERPs. Today, as search engines favour faster websites, they will advance quickly while the slower websites may slide lower on the ranking. This is where choosing the best web server hosting becomes important. While there are certain things that you can do for reduce the load of resources on your page, website’s speed is largely based on the power of your server. Furthermore, the speed and reliability of your website is based on the fact that servers are properly protected at the data centers and supplied with uninterrupted power 24/7.
With a reliable VPS hosting provider, you can rest assured about the privacy, control, and dedicated resources, which will in turn speed up the loading time of your website. It’ll also ensure that:
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- Your website stays online for the maximum time or maybe all the time.
- Your customers enjoy round-the-clock customer service, boosting your website’s reputation
- Security
The wWeb is a very tricky place to navigate. Threats are significantly increasing by the day and getting more advanced and sophisticated by the hour. Your website could be the victim to spam, attacks, and malware. However, the good news is – VPS hosting can protect your website from such threats by coming to your aid with the tools to manage your security.
Another underlying problem is when many websites share the same server (shared hosting plans). Unfortunately, a setting like this would mean that your website shares the same IP address with the websites which can perhaps be harmful, known to spread malware and virus. But what does that have to do with the marketing efforts and VPS, you may ask? Well, with a VPS hosting you will be working in a more isolated and private web hosting system wherein there is less exposure to harm and clutter. While security may not directly relate to your marketing efforts, it could lead to a loss in ranking and traffic if your site is breached – which would be a really heavy loss to bear.
- Bounce Rates
As we mentioned previously, the longer time your website will take to load, the fewer people will engage with your website or leave it without interacting at all as they expect the website to load within a few seconds. Switching to a VPS web server hosting will give your website enough power to load within minimum time possible – without losing your existing/prospective customers and wasting the marketing efforts.
- The Right Resources
For maintaining a consistent rank on SERPs, your website needs a minimum number of dedicated resources. However, choosing a dedicated server maybe a little expensive for small to midsize businesses and websites, who want to eventually grow and appeal to a larger audience. Best VPS hosting packages, like that of Bluehost, give you a middle ground – great bandwidth, multiple domains, high speed, add-on domains and multiple free website development tools. However, as it is hosted along with other VPS, it reduces your cost.
So, now you know it all! These are some of the many ways in which your web hosting and the hosting provider can impact your marketing efforts. It is imperative to keep in mind that marketing is beyond just choosing the essential or relevant keywords. While a VPS hosting might not have a direct impact as keywords have, they prove to be highly beneficial in the long run. This is because they offer faster load time, high ranking on SERPS, and lowered bounce rates, which will all contribute to an increase in your website’s interactions and traffic, achieving the ultimate goal.
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